The document advertises sponsorship opportunities for the Social Media for Business Women Workshop Roadshow, which includes conferences across Canada teaching business women how to use social media. Sponsorship levels range from gold to silver to bronze and provide varying levels of marketing benefits both before and after the conferences. The workshops aim to help business women understand social media and leave with a strategy to grow their businesses through platforms like Twitter and Facebook.

1. Reach Business women
through sponsorship of Social
Media for Business Women

2. We’re heading across the country
for the…Social Media
for Business Women Workshop
Roadshow!
Help us kick off small business week in
Toronto, October 19, at the Hyatt Regency
with our first social media for business
women workshop. This is the first of five
conferences across the country over the next
12 months.

3. ShesConnected Social Media for
Business Women Workshops will
transform smart business women
into…

4. Social Media power houses

5. Social Media power houses
Who will attend the Workshops? Smart business
women who know that they need to learn about
social media to help grow their businesses -
these are women that you already want to
connect with.
Why you should be there: Attendees will
become more influential through social media,
which means that their voices will carry more
weight when making recommendations about
YOUR products and/or services.

6. Workshop Overview
Smart business women in Canada understand that they need to learn about social media to
grow their businesses. We get questions daily from women looking for help. That’s why we’ve
developed a three-hour fast track workshop to teach business women everything they need to
know. We will be hosting a number across the country in the next year starting with Toronto
on October 19. 2011.
Attendees will leave the conference with an up-to-date and in-depth understanding of how
social media can help them gain influence and grow their businesses. They will walk away with
a work plan, strategy and a social media schedule that will take them just 5 minutes a day and
15 minutes on Fridays (…REALLY!).
5 MINUTES A DAY &
15 MINUTES ON FRIDAYS
...REALLY!

7. Workshop Overview
MORE THAN JUST WORKSHOPS:
It’s about ongoing discussion, social
engagement and your brand messages.
Benefits extend beyond the actual conference and include extensive pre and post event activity such as twitter
parties, our weekly Social Media for Business Women newsletter, monthly webinars targeting small business
women and a concentrated PR campaign during Small Business Week.
• Conference and Social Media for Business Women email announcements and newsletters
• Conference Facebook tab
• ShesConnected Directory of Women in Business webinars
• Social Media for Business Women Conference website
• Twitter via @Womenbizlisting @ShesConnected @EventsforWomen
• Social Media for Business Women Research Results
• Conference speaking opportunity, on-site product/information display, access to attendee contact list
Get influential! You will increase your social footprint by supporting and connecting with business women
looking to use social media to help their businesses . We will feature your business social sites in our workshop
discussion.

8. Sponsorship Benefits
THREE MONTHS OF SUSTAINED
CONVERSATION :
We start the conversation with you and
keep it going
• Customized messaging in the weekly Social Media for Business Women
newsletter, featuring leading industry knowledge and tips .
• Sponsor recognition on free Weekly Webinars for small business women on
ShesConnected
• Sponsor recognition during all media related activity during Small Business
Week.
• Sponsorship of ShesConnected Directory of Women in Business on the
ShesConnected site.

9. Sponsorship Benefits
TARGETED DIGITAL OUTREACH:
ShesConnected, Facebook, Twitter, Linkedin,
Blogs, YouTube we cover all the digital
channels.
• Targeted digital outreach through the ShesConnected Business Women Workshop and beyond including:
– Your brand messages will be inserted into the ShesConnected Business Women Workshop Social
Conversational Calendar for October, November & December
– Integrated messaging through targeted influential Twitter accounts, including @WomenBizListing
(7, 472 followers) and @EventsforWomen (10, 374 followers) that will be promoting the conference
and engaging with business women @ShesConnected (11,414 followers)
– Post Conference Twitter Party with sponsor messaging in November and December
– Facebook Fan Page activation (your Facebook numbers will grow!)
– Twitter conversations (more sponsor messaging and increased influence)
– Pre, during and post-workshop blog posts and email messaging
• Speaking opportunity, exhibitor table and passes at the workshop (October 19)

10. It’s all going to happen at the
ShesConnected Social Media
for Business Women
Workshops starting October
2011.
Don’t miss out!
October 19th
Hyatt Regency Toronto
370 King Street West, Toronto, ON

11. Show these business
women you care
about them.
Call us to discuss sponsorship
information today!
Donna Marie Antoniadis
Co-founder & CEO
ShesConnected
donna.marie@shesconnected.com
416-730-5670 ext 2213

12. Sponsorship Levels

13. Sponsor Levels
GOLD SILVER BRONZE
DETAILS 1 only
PRE-CONFERENCE MARKETING
• Exclusivity: no competing companies offered sponsorship Yes No No
• Pre-conference brand email message to attendees Yes Yes Yes
• Brand Logo on all conference material, conference website Yes Yes Yes
• Brand logo on ShesConnected.com Yes Yes Yes
• Logo placement in pre-event marketing materials Yes Yes Yes
• Logo on facebook fan page, and conference twitter account Yes No No
CONFERENCE DAY MARKETING
• 15 minute speaking opportunity Yes No No
• Insert products into conference swag bag Yes Yes Yes
• Exhibitor Table Yes Yes Yes
• Conference passes 6 4 2
COMMUNITY OUTREACH POST CONFERENCE
• Weekly Webinar on www.ShesConnected.com: (number of webinars you will sponsor) 6 3 1
• Weekly Newsletter: highlight in our weekly newsletter: (number of newsletters ) 6 3 1
• Twitter Outreach: weekly until December 30, 2011 Yes Yes Yes
• Facebook Conversations: weekly until December 30, 2011 Yes Yes Yes
• Twitter Party: Scheduled for November and December 2011 Primary 2 1

14. Other Opportunities
We know digital women
DETAILS
Supporting Sponsorship
If you just want a basic sponsorship then this is your package.
Small Business Week – Networking event
We will be working with various women’s business groups to create a master Multiple Opportunities
networking event
Show small business women that your company knows they are important.
Research Report
Call for details
Industry leadership: Social Media for Business Women Research Report

15. Who we are

16. We’re trainers
We train executives, marketing and key members
of your organization to ensure that you have the
best corporate social media policies and on-the-
ground execution.
• Our lead trainers are active influencers in the social media space
with. Our company creates training programs that socially enable
individuals at organizations.

17. We’re experienced
We’re a social company of almost five years with
exceptional expertise in all things social.
Specifically, we’re about how social media can help
women
WHAT WE OFFER
OUR SOCIAL NETWORK OUR CONSULTING FOR AGENCIES & OUR CEO
www.shesconnected.com BRANDS
www.shesconnectedmultimedia.com
Actively involved in
digital since 1995

18. We’re digital trailblazers
We built our own social network
• We built our own social network in 2006– just for women. We own and operate
ShesConnected.com, giving us access to socially connected women. Our Blogger
directory and database gives us access to engaged, digital women.
www.shesconnected.com Member Directory Blog Directory

19. We’re knowledgeable
We know digital women
• Watch for our new report out in September 2011!
We’re currently executing a large consumer research
study that focuses on Social Media usage…stay
tuned.
• Our first published research report of 2009, The
Power of Social Media & Women, focused on the
attitudes and behaviours of women using social
media. Download your free copy today
(http://shesconnectedmultimedia.com/download_rese
arch.php)
• Our research study was profiled in MarketingProfs,
eMarketer, Marketing Charts, and many other
publications

20. We deliver results
How we help leading brands build and grow their
communities online
We do things your agency currently doesn’t do – AND YES!
we work with many agencies
• Community strategy and ideation, covering content and
communications planning
• Identification and introduction to online communities and
influencers that matter most to your Brand, industry, or
issue
• Drive community activation and engagement
• Community moderation: knowing how to keep
communities engaged with and without marketing
programs
• Help clients develop organizational models, business
processes, and best practices for ongoing community
engagement
• Measurement and reporting

21. Update:
ShesConnected Conference: September 29/30, 2011

22. www.shesconnectedmultimedia.com
www.shesconnected.com
www.shesconnectedconference.com
www.socialmediaforbusinesswomen.com