Marketing research conducted for 'Excel Entertainment Channel' to help in making decision for launching 2 news channels both in English and Hindi

1. STUDY OF AUDIENCE PREFERENCE TO NEWS CHANNEL

3. analyze their viewership pattern

5. Methodology Primary Research: In-depth Interview Focus Group Discussion Questionnaire Secondary Research: Analyzed the information available on internet Analyzed current trends in Indian media and entertainment

6. Contd…. LOCALE OF STUDY: For this project we have taken DELHI/NCR as the locale of this research. TECHNIQUES USED: MS-EXCEL for the analysis of the data.

7. Overview of Media and Entertainment Industry

8. SWOT Analysis

10. Variety of program

15. Detailed reporting

23. Contd… ADVERTISEMENT FREQUENCY: - Respondents prefer a one minute long advertisement for two times in a 1 hour duration program. DELIVERY OF NEWS: - The channel should focus on providing first hand and fast news without manipulations. BRANDING: - The EXCEL entertainment being a leading player in the entertainment industry as in video games television serials can get an upper edge in news channel

24. Recommendation The focus on revenues should come by bringing more news to the doorsteps of the public. The coverage of political news should not be restricted to the mainstream political parties alone. Apart from the politics, films and sports, the coverage should also include from the fields of arts, culture, science etc. The Breaking news items must be of some standard and national importance and not routine item. More focus on positive news stories and more focus on younger generation.

25. Contd…. News has to be continuous with maximum one-two breaks for a minute. The news content should be from reliable and genuine resources.. Good and professional presentation of both the anchors and the reporters. Much interactive and knowledge sharing live discussions and debates. The channel should focus on providing first hand and fast news without manipulations.

26. Limitations Non represent able- As the population size is very large in Delhi region and our sample size is 50,so practically it cannot represent large population Time consuming: As we have to go to each and every person to get our Questionnaire filled Biased: There may be more business or employed or may be of one profile and thus their opinions can be biased.

27. Conclusion THE EXCEL ENTERTAINMENT should launch in the news world. The channel should create a reputation of quality, reliability, good presentation, focused approach and relevancy. The news content should be from reliable and fast news without manipulations.