The document discusses company culture and how to shape it. Culture is defined as the beliefs, customs, and behaviors of a group. It is created by how management and employees treat each other and customers. Culture should be driven by both tangible initiatives and intangible qualities like kindness. Companies can establish a purpose statement to answer "Why are we in business?" and guiding principles to reflect how the purpose will be achieved. The purpose statement should inspire action and be socialized throughout the organization.

1. Company Culture

2. What is Culture?
Culture is defined as:
beliefs, customs and behaviors
of a particular society, group, place,
or time.

3. How is Culture created?
 It is created by:
 the way management treats the employees,
 by the way employees treat each other
 by the way the organization treats its customers.
 by the behaviors and attitudes that are rewarded and
those that are penalized.

4. What drives Culture?
 Culture can and should be driven by initiatives,
performance metrics, goals and other measures
 Culture also needs to be driven by the less tangible,
kindness, compassion and empathy.
 Cultures are driven by the words used and the deeds
carried out every day. They are driven by doing what is
right for your employees as human beings.

5. Creating your Purpose Statement
 There are many different versions of this, the mission
statement, the WHY, the Go-To statement or the Purpose
Statement.
 They all drive toward answering the same question - “Why
are we in business?”
 Create a focus group of employees who will create and
take the journey with you to develop a Purpose Statement
for your Company.

6. Creating your Purpose Statement
 This statement should be "action-oriented"
 It should inspire people to actively DO something.
 Guides your team internally toward a common
understanding and goal
 Valuable tools externally for attracting quality
candidates and customers.

7. Socializing your Purpose Statement
 Cover it in the Company newsletter
 Have picture contests- who can best capture the essence
of the statement
 Have banners printed
 Have each member of the team talk about what it means
to them personally

8. Creating your Guiding Principles
 The main purpose is to start to establish what you stand
for and what you believe in.
 They should reflect HOW you are going to live your
Purpose Statement
 Some examples of Guiding Principles might be:
 Do what is right and not what is easy
 Be appreciative
 Have a positive impact with each encounter
 Be humble
 Focus on our customers

9. Coming Next Month
 Creating your Goals
 Alignment with Performance Management
 Core Competencies