Triggered email is an essential tool of your email marketing strategy that can boost the suitability and relevance of your communications.

1. Tips To Create Effective
Triggered Email Campaigns
By: Alphasandesh.com

2. Inception
• Triggered email is an essential tool of your
email marketing strategy that can boost the suitability
and relevance of your communications.
• Actually, a triggered email is a message that is
involuntarily sent in reply to a key action by a customer.
When customers sign up for a company’s email
newsletter, for instance, a welcome email is
automatically delivered to them.

3. How to create triggered email campaign
• Effective triggers in email campaign depend on
conveying the most contextually significant offers to the
subscriber’s already exhibited interest.
• If you truly want to optimize your campaign results and
nurture your relationship with the subscriber, then these
tips will be really beneficial:
 Formulate your triggered campaigns deliberately
 Set email frequency
 Do not overlook recency
 Make use of discarded shopping carts
 Check and modify

4. Formulate triggered campaigns deliberately
• It is very simple to create
a ‘Welcome’ or
‘Verification’ triggered
emails and forget about it,
but it is worthwhile to
resume your emails every
month and read them
once more to see if the
content is still relevant?

5. Set email frequency
• Do not flood your
audience with infrequent
emails. It is probable that
they may sign-up to
obtain information on
more than one topic,
event or product, thus
producing a series of
triggered messages.

6. Do not overlook recency
• Behavior-based trigger
campaigns work fine due
to their timeliness and
recency. If a store you
use often for buying bulky
products emails you a
shopping list to remind
you to order the products
yet again, you will
probably do so.

7. Use of discarded shopping carts
• A very smart method to
reinstate lost sales is to try
on those people who in no
way completed the
checkout method. If you
have already acquired the
customers’ email id, you
can by far send them a
friendly message and you
might want to provide them
with a discount coupon
code as an added incentive
for getting them back.

8. Check and modify
• Which kinds of triggered
emails increase
engagement with your
intended audience and
get the best reply?
Frequent testing and
modifying such
performance metrics
such as your email open
rates, clicks, email
conversions, and profits
will answer that question.

9. Conclusion
• Once you have optimized
the outcomes from a well-
organized campaign
targeted to your email list,
you will not at all look
back and find that you
have created a flawless,
response-driving, trigger-
based e-mail marketing
program.

10. To know more details about
bulk emailing services visit
www.alphasandesh.com
Alphasandesh
Email Marketing & Beyond
Thank You