As marketing methods are changing continuously, there is no surprise that mobile email marketing has become increasingly popular. With the rising popularity of mobile phones and tablets, more and more customers are using mobile devices to check e-mail.
2. Inception
• As marketing methods are changing
continuously, there is no surprise that
mobile email marketing has become
increasingly popular. With the rising
popularity of mobile phones and
tablets, more and more customers are
using mobile devices to check e-mail.
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3. Tips on email
marketing for mobile
• Here are some valuable tips on
improving your email marketing effort
for mobile:
Consider repetition of engagement
Increase the size of fonts
Concentrate on unique-column design
Emphasize your call to action
Write brief subject lines
Test your email design
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4. Consider repetition on
engagement
• Well-timed engagement is a main
factor in assuring that your email
messages will get opened. By tracing
email open rates on mobile phones,
you will discover what frequency of
contact works best for your subscribers
and stay within those constraints in
order to avoid having emails sent to
the dreadful spam folder.
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5. Increase the size of fonts
• Marketing emails that look
nice on desktop does not
necessarily mean that it is
always going to work on
small mobile phones.
Make sure to expand your
font size so that
Smartphone users would
not need to zoom in to go
through your message.
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6. Concentrate on
unique-column design
• Have you ever unfolded a multiple-
column email on your mobile phone
and had to zoom in to go through it? It
is annoying and pointless at best. An
easy method to defend this is to make
use of single-column templates instead
of emphasizing multiple-column
designs.
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7. Emphasize your call
to action
• Emphasizing your call to action for
mobile is especially true. Your call to
action must be a very visible and
separate button. Make it large enough
for a finger to press on a mobile phone.
Be sure to do the same for links to
connect on social networking sites.
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8. Write brief subject lines
• Smartphone and mobile devices have
smaller screens than desktops, so you
must write small email subject lines to
ensure that all the text displays on a
mobile phone's screen. If you cannot
communicate your message in the size
of a mobile browser, be sure to put the
most persuasive words first, so your
customers will recognize why they
should unfold your message.
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9. Test your email design
• Test all of your e-mails on
mobile devices to make
sure that they display
properly. Customers
should be able to go
through your text without
zooming, and your images
should display evidently. In
addition, your links should
be simple to click with a
finger.
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10. Conclusion
• At last, do not wait for
mobile phones to
overtake computers.
Take action now to
modify your email
campaign designs for
great impact on
mobile phones.
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11. Alphasandesh.com is
best email marketing
service provider.
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