Social Media assignment done by Sheridan students

1. Social Media and the
Future of Sports
By: Lindsay Fenech, Michael Last
& Tejinder Singh

2. Agenda
Definition of Social Media
The Impact Social Media Has Had
On Sports
- Troubled Players
Athletes Who Use Social Media
- Interaction
How Teams Can Broadcast Their
Image On Social Media
-past advertising
- new ideas
Conclusion

3. What is social media?
‘interaction among people in which
they create, share, and/or exchange
information and ideas in virtual
communities and networks’

4. The Impact Social Media has Made
On Sports
Social Media has created a new experience
for sports fans, now with the click of a
button. Fans can follow and read everything
their favourite athlete or team says. Lebron
James (@KingJames) has 10.6 million twitter
followers. Everything he says 10,6 million
people will read.

5. The Buffalo Sabres (@BuffaloSabres)
have 176,003 followers on twitter. The
sabres use social media to update fans
with game scores, promotions and give
away’s. The Sabres have control over
what is posted and how they broadcast
themselves. With this new media hub,
teams can motivate their players with
positive messages and greetings from
fans

6. With the massive increase in
social media, teams have a
chance to broadcast their brand.
Recently the Sabres released
new jerseys to the world via
twitter and facebook. These
jerseys have received massive
hate among the fans on
facebook calling them the ugliest
jerseys every released. Players
regularly read posts and it has
brought both negative and
positive reactions to the
comments

7. Social media allows fans the
ultimate in depth experience for
teams, players and fans. All of
which are crucial to sports and
keeping them popular. Social media
can make a huge impact on sports;
players receive feedback on
performance instantly by fans.

8. An example if this is Tyler Seguin.
An NHL player for the Dallas
Stars, he formerly played for the
Boston Bruins.
Seguin was in a slump during the
regular season, many fans took
to social media to express their
displeasure with Seguin. The year
continued with Seguin regaining
some form by the end of the
season.

9. During the season, Seguin
was traded to the Dallas Stars
after never reaching his
potential. Upon his arrival to
Dallas he tweeted ‘Only steers
and queers in Texas, I am not a
cow’.
Tyler Seguin was also known
for his excessive party habits.
http://www.sportsgrid.com/nhl/tyler-seguin-trade-dallas-stars-boston-bruins-party-too-much-drin
Article on Tyler Seguin, reasons as too why he got traded

10. This landed Seguin in large
amounts of trouble among fans
as this is the most recent of many
ignorant tweets. This plateaued
with Seguin deleting his twitter
account.
He has re-joined the instagram
world since deleting his twitter.
Tyler Seguin is just one of many
players who have landed in deep
trouble because of social media
posts. Many athletes have vowed
to never join social media due to
the chances of hacking and
inappropriate posts

11. JP Arencibia is another player on
the list of athletes who have quit
social media due to hassling and
other issues. Arencibia plays
catcher for the MLB Toronto Blue
Jays

12. Much like Seguin, Arencibia
was going through a funk on
the diamond. He was hitting
poorly and was playing the
field just as bad. He was
batting .219 with 5 errors and
had allowed 34 stolen bases.

13. In dramatic fashion Arencibia left twitter by tweeting ‘It’s unfortunate to
see how words are twisted to make false stories, I give way too much of
myself to have others try and make me out to something/someone I’m
not’.
Obviously affected by fans and rivals comments, Arencibia had enough and
decided to focus surely on baseball without the extra issues that social
media brings.

14. After JP deleted his twitter
account he began a hot streak
raising his batting average up
to .230. Fans were starting to
be happy with their catcher,
but it was short lived
Arencibia ended the season
batting .194, which by Major
League standard is very poor.
Fans retook to twitter to again
criticize JP some going such
extreme measures as to saying
he should be traded.
Currently JP is still a member
of the Toronto Blue Jays
organization. For how long is
still up in the air.

15. Both Arencibia and Seguin are
examples of Athletes that have
allowed social media to affect
their game, weather it be
performance or comments among
fans.
Arencibia is known as a fan
favourite for his work with the
community, however when it
comes down to it if a player is
doing poorly, the fans will let
them know. No matter what the
excuse.
Seguin was traded from the
defending Stanley Cup Champions
to a middle of the road team
because of his poor performance
on and off the ice. His mother also
had to intervene and give her
opinions about her sons trade.

16. There will always be fans
expressing their dislike of a
player and there will be a player
who lashes back with criticism.
Social Media just allows a one
way communication tool to allow
this.
Players are finding themselves in
more and more trouble via social
media for posting everything
from explicit material to ignorant
racism.
With the popularity that social
media possess anything can go
viral and anything can be seen.
Many players still do not realize
this is leading coaches to ban
players from using social media.

17. Social media will forever hold a
place in sports both positively
and negatively. It can be used to
announce games, stats, contests
and much more. This creates a
positive energy from teams
which helps players on and off
the field or ice.
If used correctly social media can
be the future of sports and player
fan relationships
However if used incorrectly it can
spell the end of a player’s time
with a city or potentially end
their career.

18. How Many Athletes Use Social Media?
Social media is vast growing hub in the present
scenario and almost each every sportsmen or athletes
is somehow connected with the social media.

19. Famous Athletes Who Are Active
On Social Media
More and more Athletes each year put
their private life on social media to
interact with their fans. This part of the
presentation will show who uses social
media and what they use.

20. Lance Armstrong
Lance, is far and away, the earliest athlete adopter
of social media stages and requisitions. His foot
shaped impression and substance creation goes
crosswise over stage however is not anchored by
his particular web experience. He utilizes social
stages reciprocally for his Livestrong cause and
activity, imparting substance and presentation
crosswise over encounters.
Lance Primary Social Platforms:

21. Michael Phelps
Phelps is the perfect athlete to grip social stages,
in spite of the fact that his stage foot shaped impression
is generally little. His pot embarrassment
put him in a socially-awkward circumstance where he
was equipped to trade in for money some goodwill. He has over 2M companions
on Facebook.
Phelps Primary Social Platforms:

22. Maria Sharapova
Like other athlete superstars, Maria warmed up to her
facebook and twitter page and is making an incredible
showing advertising her strength. It might be better for
her to post more regularly.

23. Cristiano Ronaldo
Ronaldo is the most popular among the athletes
with more than 80M fans, combining the facebook
fans and twitter followers. Ronaldo's close to home
His Facebook Page is the biggest Page for any games
group, figure or player on Facebook and at present
ranks as the thirteenth most mainstream Facebook
Page worldwide. Ronaldo is nearly 12 million
ahead in the social media stakes.

24. Interaction With The Fans In The Past
Truly, fan co-operation with the player was through
arranged, regulated situations or inadvertent,
chance meets – regularly not genuine, in nature.
-Arranged events, signature signings
-Out openly going about their day
-Corporate occasions & sponsor privileges
-Chance gathering at the games venue

25. Interaction With Fans Now On Social Media
Teams and Leagues are lifting the shroud of fame
and coming to be more transparent, valid and
genuine to their fans through the utilization of
social media.
Fans get a look behind the celebrity aura and
get the opportunity to be companions with
their top choice teams furthermore athletes.
The dialogue considers the imparting of encouragement,
feedback, thought.

26. What’s The Value The Social Web Can Create?
A vast, measureable social foot shaped impression
and transparent particular emulating, will make the
athlete's brand more attractive to groups,
backers and particular underwriting chances –the contender,
fundamentally, turns into a media property and content platform.

27. Social Media gives the athlete a safe approach to
communicate (in their own voice) with her/his fans
to impart what's on their brain or to listen and gain
knowledge from other's points of view – makes them
more accessible.

28. Broadcasting An Image On Social Media
Social media has been one of the most
popular ways to advertise
Businesses, Music labels, and now Sports
teams are taking social media by storm
The National Hockey League, Major League Baseball,
National Basketball Association and National Football
League have embraced social media and, in the process,
attracted millions of fans

29. Many professional sports leagues
and teams are thriving with social
media, in particular Facebook and
Twitter.

30. The world is full of athletes from Paul
Bissonnette owning the Twitterverse
The focus of social media in sports
needs to be taken away from the
players and pivoted to the teams.
Teams need to focus their attention
to fan loyalty marketing on social
media.
http://bleacherreport.com/articles/1764663ranking-paul-bissonnettes-15-best-tweets-ofthe-2013-offseason
Paul Bissonnette top 15 tweets

31. Teams are recognizing that social
media is an important part of
marketing their team/image
A sports franchise must claim a
hashtag for their team’s discussions.
This will encourage all discussion
about the team to incorporate the
hashtag, so everyone can easily find
all the online chatter.
Toronto Maple Leafs use #TMLtalk to
reach their fans on twitter
https://twitter.com/MapleLeafs
Maple Leafs twitter account
*Hashtags provide a means of
grouping such messages, since one
can search for the hashtag and get
the set of messages that contain it.

32. Past Advertising
Boston Celtics of the National
Basketball Association may have
been the first NBA team to include
their Twitter account on the court.
In an exhibition game, the team’s
account “@Celtics” was printed on
the court to drive more traffic for the
franchise’s social media marketing
efforts.

33. The Mississippi State University
football team printed “#HailState” in
its end zones for its rivalry game with
the University of Mississippi last
year, rather than the team’s
nickname.
The use of the hashtag was a useful
social media marketing campaign
that urged fans to use social media
to commentate about the game

34. Club de Fútbol Jaguares de Chiapas,
a professional soccer team in
Mexico, replaced the players’ names
on their jerseys with their Twitter
name accounts.

35. The National Hockey League (NHL)
has created an app for smartphones
called Game Centre. This app allows
fans to check game scores, the
standings, and other hockey news
plus much more.
This app helps to creates an image
for the NHL proving they care about
their fans and helping to create more
of a positive image

36. New Ideas
Fans today are mobile and social, and
therefore sport franchises must invest
in digital transformation initiatives.
The main purpose for all of these
digital actions is to monitor the
conversations and increase the buzz
of the game.
Loyal fans are what keeps
professional sports so successful, so
how do these brands keep loyal fans
happy…

37. Contests, Free Swag, Meet & Greets
Create contests on instagram,
take a picture in your teams
jersey. First place is a free trip
to see them play with a meet
and greet. Second place is
free swag
Loyal Fans will acknowledge
the contest and respond to it,
this will also create more loyal
fans

38. Player-Fan Interaction
A sports team could get a
community manager to monitor the
social media of players and guide
them on what they could be sharing.
This means that players will be the
ones sending out messages on the
team social media account, telling
fans about tickets and deals creating
awareness
This will not only create advertising
for the team but it connect the fans
to the players.

39. ‘best tweet at the game’
An idea for at the game is to have
twitter linked to the jumbo TV and
to have the best tweets show up on
the bottom, gets fans more
involved.

40. The Future..
There is room for growth in the
sports industry
Social media is the future and with it
brands will become more successful

41. Professional sports will become
larger and larger, athletes will make
millions and loyal fans will continue
to follow their teams through the
good and bad seasons

42. Someone will invent a newer and
better type of social media and the
social media and sports industry will
continue to grow bigger together..
But for now we have facebook,
instagram, twitter, youtube + more

43. Conclusion
Social media is a part of sports
Thousands of players use social
media and communicate to their
fans on a personal level
Some athletes need to
understand what they say could
be offensive and they could get
into trouble (ex. Tyler Seguin )
The main focus for the future of
sports is to get more attention
and focus more on the team
rather than the player.