Mahindra and mahindra entry in south africa..

1. Mahindra and Mahindra
INDIA NORTH & SOUTH AMERICA EUROPE MIDDLE EAST AFRICA AUSTRALIA

3. Mahindra & Mahindra
Founded
1945
Key
People
-:
J.C.MAHINDRA
K.C.MAHINDRA
Mahindra & Mahindra
Limited is part of the Indian G.
MOHAMMAD
Industrial Conglomerate
Mahindra Group based in KESHUB
Mumbai. MAHINDRA(CHAIRMAN)

4. Mahindra & Mahindra
Automotive Revenue 23,803.24 crore
Industry
Farm Equipment (US$5.31 billion)
Major automobile
manufacturer of utility
Net income 2,871.49
Employees 119,900 vehicles, passenger
crore (US$640.34 million) cars, pickups, commercial
vehicles, and two wheelers.
Its global subsidiaries
M&M has partnerships with
include Mahindra Europe
international companies like
Srl. based in Italy, Mahindra
Renault SA, France and
USA Inc., Mahindra South
International Truck and
Africa and Mahindra (China)
Engine Corporation, USA.
Tractor Co. Ltd.

5. Joint venture
Ford called Ford India
MAHINDRA AND Kinetic Motors in India REVA Electric Car
Private Limited to
MAHINDRA for two wheeler . Company
build passenger cars.
France and
South Korea's
International Truck Mahindra Europe Srl
SsangYong Motor Renault SA for LOGAN
and USA
Company.
EngineCorporation,
Mahindra South Africa
Mahindra
Mahindra USA Inc and Mahindra (China)
Tractors(China) Co. Ltd
Tractor Co. Ltd.

6. SWOT Analysis
Strength
Threats
SWOT Weakness
Opportunity

7. SWOT Analysis
• New Product
Strong, recognizable brand
Strength name: M&M.
• Good Reputation among
customers
• Economic Crash
• Competition between
Weakness other companies.

8. SWOT Analysis
• Higher chance to spread the
reputation of the new product.
• Unfulfilled customer needs.
Opportunities • Advancement of technology.
• Possible shifts in consumer tastes.
• Possible increase in trade barriers
due to the economic crash.
Threats • New trading regulations.

9. OF MAHINDRA & MAHINDRA

10. PEST ANALYSIS – South Africa
South Africa is a
multiparty The bill of rights
Political parliamentary also guarantees
Type: democracy in which fundamental
constitutional power
Laws are strict.
Parliamentary political and social
is shared between rights of South
democracy. the president and Africa's citizens.
the Parliament.
Real GDP growth rate:
Economical: GDP Approx. 11% growth
(2008) 3.7%; (2009) -
(2010): $357.3 billion. in automobile industry
1.8%; (2010) 2.8%.

11. Cont…
The South
Socio- culture African black
South African majority still Many Asian
Current culture is has a population in
Population 50.5 diverse substantial urban areas
million. number of rural
inhabitants
The country's manufacturing
output is increasingly technology-
intensive, with high-tech South Africa's technological research
manufacturing sectors – such as and quality standards are world-
machinery, scientific equipment renowned. The country has developed a
and motor vehicles number of leading
technologies, particularly in the fields of
energy and fuels, steel
production, deep-level mining and
telecommunications

12. How Did They entered South Africa
Set up a 50:50 joint
venture with a South
African company Africa launched Scorpio -
Automotive Investment sports utility vehicle
Corporation in 2004. (SUV).
Created Dealers and
distribution channel. Imported vehicles from India.

13. Establishment in SA

14. SA automotive industry Sales Sep 2011
MANUFACTURER VOLUME
TOYOTA 10171
VOLKSWAGEN GROUP SA 9382
JAGUAR LAND ROVER 436
SUZUKI AUTO 387
TATA 386
FIAT GROUP 351
UD TRUCKS 328
VOLVO CARS 304
MITSUBISHI MOTORS SA 229
MAN 210
MAHINDRA 155
SCANIA 120
NAVISTAR TRUCKS SA 94
SUB TOTAL 47384
Source: http://www.naamsa.co.za/flash/portal.asp

15. M & M in USA
1994: Incorporation of Mahindra USA Inc. as wholly owned
subsidiary of M&M
2003: worldwide sales hit 1 million
2nd US facility opens in California
2005: 3rd US facility in Red Bluff
2007: Japan Quality Metal
2010: No.1 in Tractor Sales in worldwide

16. B2B in USA
Mahindra Ugine Steel Co and IT service solution for Exxon
Mahindra Gears and Transmissions: Mahindra Composites supplies GE Mobil, Shell, Motorola, Nike, Palm, and
Caterpillar and John Deere LSI Logic

17. M&M USA site
Mobile-friendly compatibility to allow users
access via any tablet or smartphone device
Rich imagery and helpful content for first-
time tractor buyers
Simple, accessible information
simple new look, with extraneous
information
Build Your Own Tractor
Mahindra USA earned our 98 percent loyalty
rating

18. Management Strategy in USA
STRONG Best service to
DEALERSHIPS consumer
Innovative Approach :
AE50 Outstanding
Innovation Award
Low-rate retail 2007 from ASABE
financing (American Society of
Agricultural and
Biological Engineers)
for Mahindra Shaan

19. M&M Tractor Products

20. Poka Yoke

21. J-Bar Assembly
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22. Computer Aided Engineering

23. Competitive Edge

24. Financial Overview
The Company has 439
MMFSL is a Mahindra the rural and branches covering 25
and Mahindra
subsidiary, one of semi-urban states and 2 union
India’s leading areas of India territories
• in India
tractor and utility The Company’s goal is FITCH has assigned
to be the preferred AA(ind) rating and
vehicle provider of financing CRISIL has assigned a
manufacturer services in AA- rating
The Company is to the Company’s
one of India’s vehicles and used long term debt
leading non-bank vehicles reflecting a high
finance companies degree of safety
focused on the MMFSL finances
purchase of utility
rural and semi- vehicles, tractors, cars
urban sector , commercial

26. Business Strategy
Continue to maintain market position in rural and semi urban
automobile financing
Simple documentation and prompt loan approval procedures
Nationwide network of branches and locally recruited employees
help develop and maintain customer relationships
Diversify Product Portfolio
a joint-venture with De Lage Landen Financial Services

28. PRESENTED BY :
VIKAS SHERE 52
NIKHIL KULKARNI 34
ROHAN BIRADAR 06
ASHISH MITTAL 36
TEJAS GARJE 23
MANGESH PATIL 39
SUDARSHAN BUDGEMWAR 08