SEO Strategy Template by Shereen Badr
you can download this Template and use it for free
starting with Executive Summary
Market Insights
Website Audit
Competitor Analysis
Objectives
Target Audience
Tactics
KPIs
3. Summary
- Website Organic Traffic 64% of total
-Need to fix some technical issues like page speed, HTML like missing meta description, duplicate
descriptions, missing headlines... etc
- Fix broken links as we have 39,760 broken internal links and 19K ranking backlinks
- we have the opportunity to achieve more traffic by using 10K KWs and building new 1K backlinks
- Market Size demand is more than 87M so we have a huge opportunity to expand our traffic and conversions
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4. KSA Key Market Insights
• Total Population: 35M
• Male Population: 55%
• Female Population: 45%
• Internet Users: 34M
• Mobile Connections: 41M
• Social Media Users: 29M
• Mobile activities consumed an
average of 4 hours, 27 minutes
• 38% Makes Online Transations
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6. Meta Title
Issues to
Improve
Page Titles URLs % of Total
All 9113 100.00%
Missing 4 0.04%
Duplicate 4182 45.89%
Over 60 Characters 29 0.32%
Below 30 Characters 4591 50.38%
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25. 08
Technical
Fix all technical
issues, UI, and
UX
Our Process
On-Page
Fix all HTML
issues, start to
target new
KWs
Off-Page
work to build
high-quality
backlinks,
Mentions, and
social signals
26. Technical
Requirements
Content Optimization
05
• Use the primary keyword in the headline
• Use Related KWs in content
• Write 1500+ words
• Use subheadings H2-H3
• Add supporting graphics, Images,
• Ensure that images are the right size
• Add the primary and secondary keyword to
the image alt tag, Title, Description and
Caption
• Use the primary and secondary keyword in
the page title
• Use the primary and secondary keyword in
the meta description
• Use the primary and secondary keywords in
the first paragraph
• Use UGC for freshniss content
• Fix Broken Links
• use structure data
• Need to improve website UI and UX
• pagespeed must be below 3sec
• Build Search Engine Friendly URLs below
100 Character
• Use 301 Redirects for Duplicate Versions Of
Site
• Add canonical tag for Duplicate Versions Of
Site
• Use Hreflang for Language
• Test On as Many Platforms and Devices as
Possible
• Optimize & Reduce Image Size below 100KB
• Design Creative 404 page
• Optimize for social sharing