Google Tag Manager - Introduction & Implementation
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A beginners look at Google Tag Manager, as precented by shown by Scott Hendison at Pubcon Las Vegas, on November 8th, 2017.
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Google Tag Manager - Introduction & Implementation
- 1. #pubcon Introduction & Implementation Presented by: Scott Hendison Google Tag Manager
- 3. #pubcon What is a Tag? Tags are pieces of code used for marketing, analytics, and various testing on a website.
- 4. #pubcon What is a Tag? Stuff like…
- 5. #pubcon What is Google Tag Manager? It’s FIVE years old already!
- 6. #pubcon Why Use Google Tag Manager? The same reason we all use Analytics…
- 7. #pubcon Why Use Google Tag Manager? Because it’s free – and its really good
- 8. #pubcon Advantages Pretty easy and it’s getting even easier…
- 10. #pubcon Advantages Users and permissions management
- 11. #pubcon Advantages Version control & history
- 12. #pubcon Advantages Debug / Preview mode
- 13. #pubcon Advantages Version control & history
- 22. #pubcon Advantages Works with Google Analytics
- 24. #pubcon Advantages Faster loading for your users.
- 25. #pubcon Tons of work? How Do You Use Tag Manager?
- 26. #pubcon How Do You Use Tag Manager? One piece of code goes in the <head>
- 27. #pubcon How Do You Use Tag Manager? and one goes in the <body>
- 28. #pubcon How Do You Use Tag Manager? You should only have to bug the IT folks one time…
- 29. #pubcon How Do You Use Tag Manager? Make sure you recreate all the tags, leaving no dupes
- 30. #pubcon How Do You Use Tag Manager? Then developers remove all the old tags and add GTM
- 31. #pubcon Create a container A container does what?
- 32. #pubcon Tags They go inside of the container, but you also need to define when those tags fire.
- 33. #pubcon Triggers "All pages“ is the most simple trigger...
- 34. #pubcon Variables This is where thinks get really flexible…
- 35. #pubcon The Data Layer Whatever the programmers have done, you can usually figure it out with preview mode…
- 36. #pubcon The Data Layer Whatever the programmers have done, you can usually figure it out with preview mode…
- 37. #pubcon The Data Layer That’s as technical as I’m gonna get
- 38. #pubcon Takeaways Time to get on board…
- 39. #pubcon
- 40. #pubcon Create a Tag Manager Account
- 41. #pubcon Create a Tag Manager Account
- 42. #pubcon Create a Tag Manager Account
- 43. #pubcon Create a Tag Manager Account
- 44. #pubcon Create a Tag Manager Account
- 45. #pubcon Create a Tag Manager Account
- 46. #pubcon Create a Tag Manager Account
- 52. #pubcon
- 53. #pubcon
- 54. #pubcon
- 55. #pubcon
- 59. #pubcon Lets add the Facebook ad pixel Every site should have one…
- 60. #pubcon Add the Facebook ad pixel
- 61. #pubcon Add the Facebook ad pixel
- 62. #pubcon Add the Facebook ad pixel
- 63. #pubcon Add the Facebook ad pixel
- 64. #pubcon Add the Facebook ad pixel
- 65. #pubcon Add the Facebook ad pixel
- 66. #pubcon Add the Facebook ad pixel
- 67. #pubcon Add the Facebook ad pixel
- 68. #pubcon Add the Facebook ad pixel
- 69. #pubcon Add the Facebook ad pixel
- 70. #pubcon
- 71. #pubcon Create a Tag Manager Account With preview / debug on, just browse your site
- 72. #pubcon
- 73. #pubcon Create a Tag Manager Account
- 74. #pubcon
- 75. #pubcon Slides can be downloaded here… http://bit.ly/pubcon17gtm Scott Hendison scott@searchcommander.com Thank You