1. An Adventure in Moving to Online

2. What do we have? The official U-Haul website This is U-Haul's only online presence and it needs to get a complete overhaul The website has too much content per page Need to make the website more manageable for consumers

3. What challenges do we face? Lack of online presence Heavy competition Reaching the target audience Designing a new website Adapting to our ever changing target market

4. Where do we start? About 1/3 of people in their 20’s move every year, U-Haul needs to grab these people! Lets create a facebook page Get people tweeting about U-Haul Design some creative Google ads

5. Target Audience Demographics College students Families Ages ranging from 18 to 35 Any income Online savvy

6. How do we reach our target? Let’s build a new website! Create an interactive theme- consumers will stay on the site longer if there are multiple things to do, make renting a U-haul fun! Clear the clutter- there is too much content on each page, make it simple- rentals will be more successful if the consumer can easily find what they are looking for Our entire goal here is to create a page that consumers can feel comfortable using- We want them to leave Facebook and come to our site- In order to accomplish that gigantic task, the site has to make a splash, be fun, provide useful information and relate to the consumer

7. How do we measure or success Keep track of clicks per ad Track the number of followers on social media sites Track search rankings Use free Google tools like Google alerts to see what search terms are most successful Monitor the online chatter Are consumers talking about U-haul use free sites like monitter.com technorati.com and Google blog search, see if people are tweeting about U-haul or talking about you on facebook or blogging U-haul’s praises

8. The Budget!

9. Focus on peak moving season %45 of all moves occur between memorial day and labor day Also should push the campaign during college semesters Before Fall semester After Spring semester Timeline

10. Moving Towards Success Increase U-hauls online presence Build a creative and interactive new website Create relationships with our target by going were they go, Facebook, Twitter, Youtube, Blogging, the list is endless! Move U-Haul forward into the future!