13. We need to remember that they aren‘t actually
fans, that is just what Facebook calls them, they are
12
often just people that have been recruited
by competitions and they aren‘t really engaged.
Now we are using social media to feed into
innovation and research and development.
Source: Unilever
2) Brand advocacy
18. 17
+
+ Commerce
Content
Community
Provided by
consumers & pros
Context &
connectivity created
by and for users
Products tagged &
ingested for seamless
purchase
3) Content creation
Source: Mary Meeker
20. 19
20.9M
men, women and children are exploited
and enslaved around the world today.
27% are children.
CHALLENGE
SLAVERY
4) Social & environmental solutions
21. 20
4) Social & environmental solutions
Discussion forum • Tech contest • Research competition
22. 4) Social & environmental solutions
Make the cause accessible • Share knowledge & experience •
21
Connect the right people to create solutions
23. 22
4) Social & environmental solutions
The result
25. 24
of employees are disengaged at work
Source: Gallup
5) Employee engagement & productivity
26. 25
5) Employee engagement & productivity
Source: HBR
8 problems teams will encounter
→ Absence of team identity
→ Difficulty making decisions
→ Poor communication
→ Inability to resolve conflicts
→ Lack of participation
→ Lack of creativity
→ Groupthink
→ Ineffective leadership
27. 26
By 2025, Millennials will be 75 percent of the
workforce. When Millennials don’t find purpose in
their work, many times they go outside the
organization, volunteering or even quijing their jobs.
Source: Aaron Hurst
5) Employee engagement & productivity
28. 27
Leveraging social technologies and
platforms including crowdsourcing and
co-‐‑creation can:
→ Improve productivity of high-‐‑skilled knowledge workers by 25%
→ Contribute between $900 billion to $1.3 trillion per annum across
four commercial sectors: consumer packaged goods, retail financial
services, advanced manufacturing and professional services.
→ Two-‐‑thirds of this potential value lies in improving collaboration
and communication within and across enterprises.
Source: McKinsey Global Institute, 2012
5) Employee engagement & productivity
29. 28
5) Employee engagement & productivity
Engage
Create
Empower
and connect
your team
transparency
and encourage
democracy
employees to
enact positive
change