1. Text
November 5th, 2012

2. WHAT IS TWITTER?

3. WHAT IS TWITTER?
Information network of discovering and
sharing the most up-to-date news and
information (that you care about) in 140
character messages, a.k.a. Tweets.

4. TWITTER GLOSSARY
• Tweet: A message that is 140 characters or less
• Retweet (RT): Re-sharing or giving credit to someone else’s tweet
• Feed: Stream or homepage of Tweets
• Handle: Username
• Mention (@): Symbol used to reference another user by his or her handle
• Hashtag (#): Symbol used to denote a topic or keyword to begin a conversations
• These hashtagged keywords are hyperlinked so you may click on one to view other
Tweets with that same hashtagged keyword Examples: #marketing, #Halloween,
#elections
• Twitter Lists: A list is a group of Twitter users.
• You can create your own lists or subscribe to lists created by others.
• Viewing a list timeline will show you a stream of Tweets from only users on that list

5. Menu bar
Compose Twee
Recent Company info
pictures/links
92 followers
Our
Tweets
Current Hult
Twitter page

6. Homepage Tweets of
(Feed) people we
follow
Compose
Tweet
Hashtag
Trends
Hult Twitter Feed

7. WHY IS TWITTER USEFUL?
• Contains information in a real-time format
• Allows you to :
• Choose the brands, people, resources that you
want to follow
• Contribute your own Tweets

8. IN ADDITION...
• Potential to:
• Build your brand
• Find new business contacts
• Enhance business relationships
• Utilize as tactic for marketing/PR initiatives

9. USER DEMOGRAPHICS
witter has 140M Users - compared to Facebook an
YouTube that is small...but still mighty!

10. USER DEMOGRAPHICS
witter has 140M Users - compared to Facebook an
YouTube that is small...but still mighty!
• According to a recent Pew Internet Research Study
• 8% of online adults use Twitter on a typical day
• This number has doubled since 2010

11. USER DEMOGRAPHICS
witter has 140M Users - compared to Facebook an
YouTube that is small...but still mighty!
• According to a recent Pew Internet Research Study
• 8% of online adults use Twitter on a typical day
• This number has doubled since 2010
• Some additional stand outs:
• African Americans - More than one quarter of online
African Americans (28%) use Twitter
• Young Adults - One quarter (26%) of Internet users ages
18-29 use Twitter

12. HOW TO USE IT
• Find & follow:
• The handles you follow can be news sources,
businesses, celebrities, friends, etc.
• Check & refresh:
• Stream of Tweets on your Feed
• Use it “On the Go”
• Available on mobile, Tweets on the go

13. HOW TO BEGIN TWEETING
• Build Your Voice
• Tweet and/or Retweet
• Explore AND Interact
• Include others in your Tweets using the @ symbol with their
handle
• Favorite Tweets you like (Similar to like button on Facebook)
• Include pictures or videos in Tweets
• Immerse yourself in (#) hashtag discussions

14. TECHNIQUES TO BUILD
AN AUDIENCE
• Share
• Listen
• Ask
• Respond
• Reward
• Demonstrate Leadership & Know-How
• Establish A Voice

15. TWITTER FOR BUSINESS
Ask yourself some questions:
• What should we Tweet about?
• Tweet about things that are relevant
• What is our Twitter objective?
• Shaping company/product brand, PR, lead generation,
customer service, engaging/socializing with customers
• Prioritize the goals and work towards them
• What is our Twitter strategy?
• Zeroing on a few objectives will help your strategy fall
into place

16. TWITTER FOR BUSINESS
And a few more questions:
• Who should we follow?
• Existing and potential customers
• Competitors
• Industry related organizations
• Bloggers, reporters, and news outlets
• Social heavy weights and trend setters

17. TWITTER FOR BUSINESS
And a few more questions:
• What are our metrics for Twitter success?
• Followers
• Following
• Following to Followers Ratio - A high amount of
Following and a low amount of Followers is not
good
• Updates - Active is good

18. TWITTER FOR BUSINESS
Now, for a few
rules:
• Don’t bombard your followers
• Rapid-fire tweets are frowned upon - unless you
are a national news organization reporting on an
event
• Onlytweet when you have something interesting
to say
• Tweeting famous quotes, personal observations
and headlines gets boring - try to keep it
relevant and engaging

19. TWITTER FOR BUSINESS
And a couple more rules:
• Don’t follow people indiscriminately
• For business, when selecting who to follow the rules of
cocktail party apply - avoid politics, religion and polarizing
celebrities
• Avoid the temptation to re-report the news
• Most Twitter-ers are already following a news feed - no
need to add to that
• Don’t try to make a sale with every tweet
• Between sales and marketing messages, be sure to mix in
good amounts of ‘no strings attached’ communications

20. PROMOTED PRODUCTS
AND TWEETS