This is SPEAKER SUPPORT for a presentation on social visual communication (which I have delivered at Intuit and at PRSA's Sacramento chapter). It is not intended to stand alone, but I hope it's useful to you anyway. You can listen to the audio of the presentation here: http://holtz.com/blog/content/fir-speakers-and-speeches-shel-holtz-on-social-visual-communication/4207/

1. Social.
Visual.
Shel Holtz
@shelholtz

3. billion
photos will be taken next year

4. “This is a watershed time where we are moving away from
photography as a way of recording and storing a past
moment, and we are turning photography into a
communication medium.”
-- Robin Kelsey, Harvard photography professor

5. 27,800 photos uploaded
to Instagram every minute
• 5 million per day, 575 likes
& 81 comments per second
• Engagement 10x Twitter’s

7. 208,000 photos uploaded to Facebook every
minute (6 billion/month)
• 20% of daily shared photos
• Half of Facebook newsfeeds
• Engagement 100-180% better

10. Pinterest generated the 4th largest amount of
web traffic worldwide
outperforms
by a factor of
10

11. Previously
Unusable
Moments

12. News

13. Marketing

19. “We believe the consumer is part of [Fashion Week], and that their
inclusion is going to grow. The consumer has a voice and say in [our]
brand, they should get special perks even if they can’t attend the show.”
-- Uri Minkoff

21. Does this
mean
writing is
dead‽

24. A Social/Visual
Schema
Based on “Shaping Organizational Image-Power through Images: Case Histories of Instagram”
by Brian J. McNely, University of Kentucky
http://bit.ly/16xm8IH

25. Orienting
Humanizing
Interacting
Placemaking
Showcasing
Crowdsourcing

32. Orienting
Humanizing
Interacting
Placemaking
Showcasing
Crowdsourcing

37. Orienting
Humanizing
Interacting
Placemaking
Showcasing
Crowdsourcing

41. Orienting
Humanizing
Interacting
Placemaking
Showcasing
Crowdsourcing

44. Orienting
Humanizing
Interacting
Placemaking
Showcasing
Crowdsourcing

49. Orienting
Humanizing
Interacting
Placemaking
Showcasing
Crowdsourcing

60. Infographics

62. Infoposters

72. Shel Holtz, ABC
www.holtz.com
shel@holtz.com
@shelholtz
415.881.7435