Project 1 for PUR3622

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a. Social Media Assessment
b. Website, Audience and Competitors
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Social Network URL Follower/Like
Count
Average Weekly
Activity
Facebook www.facebook.com/rockthevote 115,517 12 posts per week
Twitter www.twitter.com/RockTheVote 62,000 17 posts per week
Instagram www.instagram.com/rockthevote 9,773 7 posts per week

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Source Volume Percent of
Overall
Traffic
Facebook 3,000 visits 10%
Twitter 5,000 visits 25%
Instagram NO DATA NO DATA
Age
Group
Gender
Distribution
Primary
Social
Network
Primary Need
25%
18-30
55% female
45% male
Facebook Finding information about current
events and their interests
20%
31-40
Facebook
35%
41-55
Facebook
20%
55-80
Facebook
Competitor Social
Media
Strengt
hs
Weaknesses
HeadCount Facebook.c
om/HeadC
ountOrg
Attract
s more
young
adults
Is not as well
known and
does not
have as
strong of a
brand voice

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Source Volume Percent of Overall
Traffic
Facebook 3,000 visits
+15% growth
25%
Twitter 5,000 visits
+40% growth
50%
Instagram NO DATA NO DATA
Social Network URL Follower/Like
Count
Average Weekly
Activity
Facebook www.facebook.com/rockthevote 115,517
+25% growth
12 posts per week
+150% growth
Twitter www.twitter.com/RockTheVote 62,000
+30% growth
17 posts per week
+50% growth
Instagram www.instagram.com/rockthevote 9,773
+20% growth
7 posts per week
+70% growth
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