Presentation provides overview of recent (2013-201) social media statistics and report results from Nielsen, GlobalWebIndex, and PEW Internet Research. Outlines key facts about social media and offers some thoughts on taking advantage of this unique marketing channel.

1. Make
Real
CONNECTIONS
Social buzz is the force that delivers oomph in today’s successful
online marketing programs! Without a constant flow of « shares »
« likes » « comments » and « connections » many businesses stand
are missing out on a valuable competitive edge.
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2. 370.5M
Unique U.S. users
engaging in social
media currently.
IF YOUR BUSINESS DOESN’T HAVE A SOCIAL BUZZ
YOU’RE MISSING OUT!
More and more people are engaging in popular social networks from their PC, mobile
device, and even television or gaming platforms. In fact, many Americans simultaneously use
smart phones and tablets while viewing television! During this browsing time, they actively
search for products of interest, do a bit of shopping, pinning, and interacting through social
media.
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3. 64%
PC
+47%
Mobile
Apps
Audiences using social media at least one time each day!
370.5M UNIQUE U.S. USERS ENGAGING IN SOCIAL MEDIA
•40% visit Facebook multiple times each day.
•The social media smartphone app audience increased 37% over the past year.
•Growing tablet smart phone users simultaneously engage in mobile web usage while watching TV.
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4. 47%
People are spending more time on
popular social networks than any
other type of website!
1004 MOBILE MINUTES SPENT ON SOCIAL MEDIA.
THAT’S OVER 16+ HOURS OF TIME!
This is double the 8+ hours reported in 2012. Mobile access continues to increase as reported
by the January 2014 Nielsen Digital Consumer Report.
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5. Breakdown by Social Network
Instagram
Pinterest
Twitter
in millions
LinkedIn
Facebook
0
50
100
150
200
250
300
350
400
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6. HOW MUCH TIME
WAS SPENT ON SOCIAL MEDIA?!
1004 Total Minutes Spent
Facebook
7:43 hours
Instagram
3:40 hours
Twitter
3:07 hours
Pinterest
1:39 hours
Google+
0:11 hours
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7. MOBILE RETAIL BEHAVIOR
76% Using store
locator to find store.
53% Purchasing a
physical item or
service on
66% Checking price. smartphone.
40% Writing
review or
commenting on
purchase.
59% Researching
item before purchase
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8. SHARING, PINNING, SCOOPING, ETC. INCREASES
YOUR CONNECTIVITY!
350 M
USERS
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Most of consumers’ PC time is
spent engaging in Facebook, the
most popular social network in
our country.
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3
"LIKE" ON FACEBOOK & FANS ENGAGEMENT !
1
Fan Likes content on Brand Facebook Page or Website.
2
Like/Share posts on Fan’s News Feed.
3
Fan’s Friends See Like in News Feed.
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9. 5700 tweets every second
Twitter has 645+ million users
with an average of 58 million
tweets per day.
PROSPECTING VIA TWITTER SYNERGISTIC EFFECT
Twitter is used for entertainment, prospecting, locating niche audiences, generating branded
buzz, brainstorming long tail keywords, and more.
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10. THE BEST SEO APPROACH CREATES
CONNECTIONS!
RESEARCH
STRATEGY
CREATE
PROMOTE
Brand Analysis
Business Objectives
Target Audience
Marketing Strategy
Content Strategy
Design/Programming
Optimize Website
Niche Content
High Quality Content
Social Media Buzz
E-mail Marketing
Secure Credible Links
SEO Research
Overcoming Penalties
Competitive Landscape Diversification
Social Engagement
Paid Advertising
Diverse Content
Content Marketing
(Visual, Video, Guides) Editorial/PR Outreach
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11. ABOUT US
Gain a definitive edge over your
competition. We provide much
more than SEO and never
outsource client work - ever! Our
firm is 100% American.
OUR MISSION
Delivering performance-driven
solutions for creative and compelling
marketing that differentiates clients
within their unique market space,
while remaining finely-tuned for
engagement and impact with target
audiences.
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12. Research Sources
•
•
•
•
Nielson 2014 The Digital Consumer
Nielsen 2012 Social Media Report
Pew Internet & American Life Project
Global Web Index
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