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IP Strategy to Promote  Innovation and Competitiveness Navtej Saluja  Vice President Evalueserve [email_address] Office: +91 124 412 0000 WIPO Inter-regional Forum  on the Role of Intellectual Property  in the Innovative Economy
Presentation Plan Why IP? What Are the Business Opportunities and Risks? How Does One Prepare an IP Strategy?
IP Plays an Extremely Important Role in Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Patent Licensing Revenue in the US  (in USD billion) ,[object Object],[object Object],Trends in World Patent Filings
[object Object],[object Object],[object Object],[object Object],[object Object],Case Study: Bajaj Auto vs TVS Motors The Issue ,[object Object],[object Object],Court’s Decision
Analysing IP Landscape Helps Identify Risks and Opportunities ,[object Object],Own Patents Competitors’ Patents All Patents Own Products Risk of not fully covering your innovations Risk of competitors designing around your patents Risk from competitors Risk of patent infringement (freedom to operate) Competitors’ Products Opportunity to assert your patents Identifying weaknesses in competitors’ patent portfolio Opportunity for acquiring key patents not held by competitors Competitors’ Patents Patenting around competitors’ patents Assessing competitors’ strengths and weaknesses All Patents White space analysis to identify unexplored areas Assessing competitors’ strengths and weaknesses
Are the innovations completely protected in all relevant jurisdictions? ,[object Object],[object Object],[object Object],[object Object],[object Object],Case Study Analysis ,[object Object],[object Object],[object Object]
How strong is my patent portfolio? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Develop taxonomy first to understand the IP landscape Case Study Analysis: Sample Taxonomy Increasing the Efficiency of an Internal Combustion  Engine Mechanical Methods Engine Head Engine Block Charging Kits Exhaust Manifold Intake Manifold Valve Design and Valve Control Heat Transfer System Lubrication System Catalyst Crank Assembly Design Engine Head Engine Block Charging Kits Exhaust Manifold Intake Manifold Valve Design and Valve Control Heat Transfer System Lubrication System NCD Crank Assembly Mechatronics Engine Head Engine Block Charging Kits Exhaust Manifold Intake Manifold Valve Design and Valve Control Heat Transfer System Lubrication System ECU Crank Assembly
What risks my products face from others’ patents? Our Products Other Patents Taxonomy No overlapping patent, so NO risk Overlapping Patents Risk of Infringement Consider obtaining license,  or invalidation Mechanical Methods Design Mechatronics Crank Assembly Engine Head Lubrication System Charging Kits ECU Intake Manifold Product A 5,124,657 5,324,879 Product B 5,243,940 5,372,833 Product C 6,283,920 Product A 6,335,933
Are my patents being infringed? Our Patents Competitors’ Products Taxonomy Overlapping Products Consider out-licensing  or filing lawsuit to assert  your patents Mechanical Methods Design Mechatronics Crank Assembly Engine Head Lubrication System Charging Kits ECU Intake Manifold Product X 5,724,251 Product Y 6,143,140 Product Z 5,253,915 Product W 5,111,921
Which areas require R&D and filing patents? Case Study Analysis: Understanding your competitors’ weaknesses The competitors have very few patents in these areas:  Opportunity for R&D and filing patents Crowded Area No need to re-invent  the wheel NISSAN HONDA MITSUBISHI FORD TOYOTA Valve Design and Valve Control Engine   Head Lubricating   System Charging   Kits NCD Exhaust   Manifold ECU Heat   Transfer   System Intake   Manifold Cranking   Assembly Ot hers
How can I monetise my IP assets? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object]
About Evalueserve ,[object Object],[object Object],[object Object],[object Object]

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Ip Strategy To Promote

  • 1. IP Strategy to Promote Innovation and Competitiveness Navtej Saluja Vice President Evalueserve [email_address] Office: +91 124 412 0000 WIPO Inter-regional Forum on the Role of Intellectual Property in the Innovative Economy
  • 2. Presentation Plan Why IP? What Are the Business Opportunities and Risks? How Does One Prepare an IP Strategy?
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Develop taxonomy first to understand the IP landscape Case Study Analysis: Sample Taxonomy Increasing the Efficiency of an Internal Combustion Engine Mechanical Methods Engine Head Engine Block Charging Kits Exhaust Manifold Intake Manifold Valve Design and Valve Control Heat Transfer System Lubrication System Catalyst Crank Assembly Design Engine Head Engine Block Charging Kits Exhaust Manifold Intake Manifold Valve Design and Valve Control Heat Transfer System Lubrication System NCD Crank Assembly Mechatronics Engine Head Engine Block Charging Kits Exhaust Manifold Intake Manifold Valve Design and Valve Control Heat Transfer System Lubrication System ECU Crank Assembly
  • 9. What risks my products face from others’ patents? Our Products Other Patents Taxonomy No overlapping patent, so NO risk Overlapping Patents Risk of Infringement Consider obtaining license, or invalidation Mechanical Methods Design Mechatronics Crank Assembly Engine Head Lubrication System Charging Kits ECU Intake Manifold Product A 5,124,657 5,324,879 Product B 5,243,940 5,372,833 Product C 6,283,920 Product A 6,335,933
  • 10. Are my patents being infringed? Our Patents Competitors’ Products Taxonomy Overlapping Products Consider out-licensing or filing lawsuit to assert your patents Mechanical Methods Design Mechatronics Crank Assembly Engine Head Lubrication System Charging Kits ECU Intake Manifold Product X 5,724,251 Product Y 6,143,140 Product Z 5,253,915 Product W 5,111,921
  • 11. Which areas require R&D and filing patents? Case Study Analysis: Understanding your competitors’ weaknesses The competitors have very few patents in these areas: Opportunity for R&D and filing patents Crowded Area No need to re-invent the wheel NISSAN HONDA MITSUBISHI FORD TOYOTA Valve Design and Valve Control Engine Head Lubricating System Charging Kits NCD Exhaust Manifold ECU Heat Transfer System Intake Manifold Cranking Assembly Ot hers
  • 12.
  • 13.
  • 14.