Innovation through Customer Co-Creation - Keep Austin Agile

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Learn how to co-create with your customers using modern collaboration techniques To be successful at innovating for your customer, teams need a solid understanding of how to engage and collaborate with their customers and users. It is only then that teams can deliver high impact projects/products that are important to their user base. Embark on a journey and with the latest set of techniques that help teams discover insights sooner and delight their customers faster. Take part in our latest workshop and learn everything you need to know at succeeding in collaborating with your customers. After all, innovation is best served when co-discovered with customers. Our interactive and fast-paced workshop is based on design thinking, lean startup, and lean UX principles. It is designed to help you uncover better ways of working with your customers and boosting collaboration and creativity on your team. After many iterations and essential feedback, we’ve developed a fun and thought-provoking workshop where you will learn by doing and engaging with real people, working on challenges that will enrich your learning experience.

Liderança e gerenciamento

Innovation through
Customer Co-Creation
SHAHIN SHEIDAEI - CARLOS OLIVEIRA

WHO WE ARE
We provide coaching and training and help people, and organizations build stronger
ecosystems for rapid, continuous and sustainable delivery of value to delight customers.
We’re passionate about growing successful teams and scaling innovation.
Carlos Oliveira, MBA
Principal Consultant
adaptiveX
Shahin Sheidaei
Founder & Principal Coach
Elevate Change Inc.

WORKSHOP OUTCOMES
1
2
3
EXPLORE YOURSELF “AS A CO-INNOVATOR”
GROW YOUR CAPACITY TO THINK DIFFERENTLY
LEARN PRINCIPLES THAT CAN IMPACT HOW YOU
COLLABORATE AND WORK WITH YOUR CUSTOMERS

Solving real problems for the customer
The process of translating an idea into a
product or service that creates value or for
which customers will pay.
INNOVATION

LET’S TRY
“PRACTICE TRUMPS THEORY”
~ Ash Maurya

SOLVING A PROBLEM
CUSTOMER
● CARLOS
COMPANY
● SHAHIN

CUSTOMER PROBLEM
Problem
“Meetings at work are
terrible.”

WE ASKED 100 INNOVATORS
SOLUTION TO PROBLEM
● Every meeting request
must include an agenda
● “ELMO” – Elmo doll in
every room
● “Device free zone in
meeting rooms (no
laptops)”

LET’S PAUSE
• Discuss the following
– What would be one-word describing the
experience as you observed it?
– How likely is the customer to go back to
the company for another solution?

SOLVING A PROBLEM
CUSTOMER
● PARTNER A
COMPANY
● PARTNER B

A (NEW) PROBLEM
• AS A CUSTOMER
– Choose a problem, one that you can
relate to at work and that you want solved
– Think about the need that you have with
this problem, why is it such a challenge?

WE NEED A PROBLEM
Problem #1
“Meetings at work are
terrible.”
Problem #2
“Scrum doesn’t work in my
organization.”
Problem #3
“We are too busy to
improve.”

CO-CREATE SOLUTION
• AS AN INNOVATIVE COMPANY
– You will work with your customer and
co-create the solution together.
– Follow the workbook and activities.

LET’S PAUSE
• Discuss the following in pairs
– What could be one-word describing the
experience you had?
– How would you rank the solution?
– Why would you rank it that way?

IN SUMMARY
BE THE CUSTOMER ALL THE WAY
IF YOU CAN’T, INVITE THEM ON YOUR JOURNEY

Thanks
Shahin Sheidaei
Founder & Principal Coach
Elevate Change Inc.
Carlos Oliveira, MBA
Principal Consultant
adaptiveX (@adaptiveX)

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Innovation through Customer Co-Creation - Keep Austin Agile

1. Innovation through Customer Co-Creation SHAHIN SHEIDAEI - CARLOS OLIVEIRA

2. WHO WE ARE We provide coaching and training and help people, and organizations build stronger ecosystems for rapid, continuous and sustainable delivery of value to delight customers. We’re passionate about growing successful teams and scaling innovation. Carlos Oliveira, MBA Principal Consultant adaptiveX Shahin Sheidaei Founder & Principal Coach Elevate Change Inc.

3. LET’S CHECK-IN … … • • • • •

4. WORKSHOP OUTCOMES 1 2 3 EXPLORE YOURSELF “AS A CO-INNOVATOR” GROW YOUR CAPACITY TO THINK DIFFERENTLY LEARN PRINCIPLES THAT CAN IMPACT HOW YOU COLLABORATE AND WORK WITH YOUR CUSTOMERS

5. Solving real problems for the customer The process of translating an idea into a product or service that creates value or for which customers will pay. INNOVATION

6. BUSINESS IS CHANGING

7. LET’S TRY “PRACTICE TRUMPS THEORY” ~ Ash Maurya

8. Round 1

9. SOLVING A PROBLEM CUSTOMER ● CARLOS COMPANY ● SHAHIN

10. CUSTOMER PROBLEM Problem “Meetings at work are terrible.”

11. WE ASKED 100 INNOVATORS SOLUTION TO PROBLEM ● Every meeting request must include an agenda ● “ELMO” – Elmo doll in every room ● “Device free zone in meeting rooms (no laptops)”

12. LET’S PAUSE • Discuss the following – What would be one-word describing the experience as you observed it? – How likely is the customer to go back to the company for another solution?

13. Round 2

14. SOLVING A PROBLEM CUSTOMER ● PARTNER A COMPANY ● PARTNER B

15. A (NEW) PROBLEM • AS A CUSTOMER – Choose a problem, one that you can relate to at work and that you want solved – Think about the need that you have with this problem, why is it such a challenge?

16. WE NEED A PROBLEM Problem #1 “Meetings at work are terrible.” Problem #2 “Scrum doesn’t work in my organization.” Problem #3 “We are too busy to improve.”

17. CO-CREATE SOLUTION • AS AN INNOVATIVE COMPANY – You will work with your customer and co-create the solution together. – Follow the workbook and activities.

18. DISCOVER THE PROBLEM ● ● ● ○ ○ ○

19. CO-DISCOVER THE PROBLEM ● ● ●

20. CO-PICK A TARGET ● ● ● ●

21. IDEATE SOLUTIONS ● ●

22. EXPLORE SOLUTIONS … ● ● ● ●

23. CO-DESIGN SOLUTION ● ● ●

24. LET’S PAUSE • Discuss the following in pairs – What could be one-word describing the experience you had? – How would you rank the solution? – Why would you rank it that way?

25. LET’S PAUSE

26. LET’S PAUSE

27. IN SUMMARY BE THE CUSTOMER ALL THE WAY IF YOU CAN’T, INVITE THEM ON YOUR JOURNEY

28. Thanks Shahin Sheidaei Founder & Principal Coach Elevate Change Inc. Carlos Oliveira, MBA Principal Consultant adaptiveX (@adaptiveX)

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