1. COLLINS CATERING
GO MOBILE

2. WHY YOU NEED TO GO MOBILE

3. GROWTH IN MOBILE AND
TABLET USAGE
• 91% of American adults have a cell
phone
• 55% of American adults have a
smartphone
• 32% of American adults own an
e-reader
• 42% of American adults own a tablet
computer
63% of cell phone owners use their
phones to go online
34% of these mobile users primarily use
their smartphones for browsing
Meaning:
21% of adults do most of their online
browsing on mobile device over any
other such as a laptop or tablet

4. FUTURE USAGE
WORLDWIDE GROWTH ESTIMATED AT 7.6% IN 2014
$2.5 BILLION INCREASE
DEVICE
TYPE
2013
2014
2015
PC
299,342
277,939
268,491
TABLET
179,531
263,450
324,565
MOBILE PHONE
1,804,334
1,893,425
1,964,788
TOTAL
2,300,402
2,474,451
2,621,678

5. IMPACT ON WEB DESIGN
Having a mobile site in 2014 is a necessity for any business, putting an
emphasis on web design capabilities.





Site performance
Image optimization
Layout optimization via responsive design
Minimizing barriers to purchase and login
Using a mobile device’s capabilities to provide a better shopping
experience

6. TOOLS TO GO MOBILE
Creating a mobile version of your website has never been easier. There are
many tools available that you can do yourself. Here are a few examples that
can be added to your current site with the use of Google Analytics:

7. EXAMPLES OF BAD MOBILE SITES

8.  Nokia, a mobile phone retailer, does not have a mobile site.
 The links on the site are unreadable on any smartphone making content
navigation impossible. Since most web browsing is done on mobile devices
this is a huge mistake for Nokia .
 They also offer an unreadable usability survey for user feedback leaving
one to assume they are not concerned at all about their user experience.
 A poor design such as this was not created with the consumer in mind.

9.  Jeep did not create a separate mobile version of their site, they simply used their
desktop site.
 They failed to resize their images and text leaving only part of the photos and
words to be seen on a small screen.
 The mobile site does not offer any features of most car dealer sites such as color
swaps and 360 degree angles of the vehicles.
 The content merely a long, heavy text description with the ability to check local
offers and inventory.

10. EXAMPLES OF GOOD
MOBILE SITES

11. Shop millions of products wherever you go
 Browse, search, get product details, and read reviews on millions of products
available from Amazon.com and other merchants
 Take advantage of 1-Click ordering, Prime member support, Subscribe & Save, Wish
Lists, order tracking, and more
 Compare prices and check availability instantly by scanning a barcode, snapping a
picture, or typing your search
 Get instant access to Gold Box Deals--including Deal of the Day and Lightning
Deals
 Buy with confidence, knowing that all transactions are securely processed

13. CREATE A SUCCESSFUL
MOBILE SITE










Define your need for a mobile site
Understand users and why they visit your site on mobile device
Practice responsive web design
Single-Column layouts usually work best for most sites
Organize information by using collapsible navigation
Design for smaller screens
Prioritize Content
Minimize User Input
Turn your desktop site from “Click” to “Tap”
Provide interaction feedback

14. DESIGNING THE USER EXPERIENCE
FOR MOBILE WEBSITES

15. REFERENCES
http://pewinternet.org/Reports/2013/Cell-Internet.aspx
http://www.smartinsights.com/mobile-marketing/mobile-marketinganalytics/mobile-marketing-statistics/
http://www.gartner.com/newsroom/id/2645115
http://mashable.com/2010/12/16/create-mobile-site-tools/
http://www.mobify.com/blog/70-stunning-responsive-sites-for-your-inspiration/
http://www.practicalecommerce.com/articles/62685-5-Keys-to-MobileEcommerce-Optimization-in-2014
http://getrudemagazine.com/tech/amazon-smart-phone-in-the-works/
http://www.amazon.com/gp/feature.html?docId=1000291661
http://www.stuffdot.com/blog/?attachment_id=1862
http://spendthedaywithme.wordpress.com/2012/04/19/
http://www.target.com/spot/mobile/landing

16. REFERENCES
http://tabtimes.com/feature/ittech-apps/2013/08/02/best-new-ipad-appsbuy-goods-amazon-touch-photographs-train-your
http://mobile.smashingmagazine.com/2011/05/02/a-user-centeredapproach-to-mobile-design/
http://moz.com/blog/seo-guide-to-building-a-great-mobile-site
http://www.blufocus.com/about/partner-portfolio/attachment/nokia-logo/
http://deosaver.info/jeep-logo-wallpaper.html