USA Today Consumer Bill of Rights/Social Community Development

USA TODAY Shaydon Armstrong IMC 452 November 24, 2008 04/22/11 USA TODAY The Nation's Newspaper

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

CUSTOMER BILL OF RIGHTS 04/22/11 USA TODAY The Nation's Newspaper

04/22/11 USA TODAY The Nation's Newspaper

Who are the future readers of USA TODAY? ,[object Object],[object Object],[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

Why Social Networking? ,[object Object],[object Object],[object Object],[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

Who is it for? ,[object Object],[object Object],[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

Social Networking : Adding Value to USA TODAY ,[object Object],[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

Portal for the customer to create connections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

USA TODAY The Nation's Newspaper 04/22/11 Customize Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customize Profile: Subscription Preferences ,[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

Navigation bar will be maintained in the same format and colors. 1 additional sections will be added: Debate Link will be added to prompt consumers to “Customize Profile” 04/22/11 USA TODAY The Nation's Newspaper

Customize Profile: Personal information USA TODAY The Nation's Newspaper ,[object Object],[object Object],04/22/11

Customize Profile: Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

Debate Forum ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

Debate Forum: How does it work? ,[object Object],[object Object],[object Object],[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

Debate Forum: Main page Main debate topic Lists category sections: News, Travel, Money, Sports, Life, Tech and Weather Navigation bar will remain the same 04/22/11 USA TODAY The Nation's Newspaper

Debate Forum: How does it work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

Debate Forum: Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

Debate Forum: Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

What is MyStory? ,[object Object],[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

How does MyStory work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

[object Object],National Global Local MyStory 04/22/11 USA TODAY The Nation's Newspaper

Local news: Why? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

Benefit of Localization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Local news: How? ,[object Object],[object Object],[object Object]

[object Object],My Teams 04/22/11 USA TODAY The Nation's Newspaper

MyTeam ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

[object Object],04/22/11 USA TODAY The Nation's Newspaper

Movies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

Television ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

Music ,[object Object],[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

Celebrity Gossip ,[object Object],[object Object],[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

Travel/Destinations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

Travel/Destinations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Food/Gourmet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

Fashion ,[object Object],[object Object],[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

Auto Will Hyndai Genesis make it in luxury car market? Today’s Hot Debate Should congress bailout the Big Three automakers? ,[object Object],[object Object],[object Object],I’m in I don’t think so Stock market Will investors view the bounce back positively soon? I’m in I don’t think so Market Will you buy gift card during this holiday season? I’m in I don’t think so What can government do to help unemployed people? How worse will it be if the Big Three automakers go under? i-Report ,[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

Nationwide ,[object Object],[object Object],Local i-Report You say • You share i-debate i-news i-news i-debate ,[object Object],04/22/11 USA TODAY The Nation's Newspaper

Social Networking : Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],04/22/11 USA TODAY The Nation's Newspaper

THE END Chunqing Lu Elizabeth Selby Natasha Lindor Nat-hathai Sooksabai Noreen Wasti Shaydon Armstrong 04/22/11 USA TODAY The Nation's Newspaper

USA Today Consumer Bill of Rights/Social Community Development

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USA Today Consumer Bill of Rights/Social Community Development