Better Beat the Odds: Make games you love and stop eating KD every night
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My talk delivered at Gamercamp Lvl 3 in Toronto, on November 27th http://gamercamp.ca
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Better Beat the Odds: Make games you love and stop eating KD every night
- 1. GAMERCAMP BETTER BEAT THE ODDS Make games you love and stop eating KD every night. 1
- 2. 2
- 3. 2
- 5. GAMERCAMP #NOKD 4
- 8. DO YOU WANT TO MAKE YOUR OWN GAMES FOR A LIVING? 7
- 10. SHIFT YOUR THINKING. 9
- 11. COMMIT TO BUILD A BUSINESS. 10
- 12. ACQUIRE NEW SKILLS. 11
- 13. DECISION POINTS 12
- 15. MYTH: I CAN GET BY WITHOUT BUSINESS SKILLS. 14
- 16. MYTH: IF I MAKE INSANELY GREAT GAMES, THE REST WILL WORK ITSELF OUT. 15
- 17. 16
- 18. BIG MONEY Digital games to double to $53B over next 5 years Mobile gaming alone is expected to triple to $17.5 billion by 2016 Source: Ovum 17
- 20. BUSINESS IS A GAME. PLAY IT WELL. 19
- 21. GAMERCAMP COMMIT TO BUILD A BUSINESS. 20
- 22. WHAT ARE YOU COMMITTING TO? 21
- 24. COMPANY > PRODUCT 23
- 26. THE FUNDAMENTALS 25
- 27. PLANNING 26
- 28. NEED (WANT) 27
- 29. HOW YOUR PRODUCT MEETS IT 28
- 30. MARKET OPPORTUNITY 29
- 31. REVENUE POTENTIAL 30
- 32. HOW TO CAPTURE IT 31
- 33. DOES THIS FIT? 32
- 35. CUSTOMER SEGMENTS images by JAM 34
- 36. VALUE PROPOSITIONS images by JAM 35
- 37. CHANNELS images by JAM 36
- 38. CUSTOMER RELATIONSHIPS images by JAM 37
- 39. REVENUE STREAMS images by JAM 38
- 40. KEY RESOURCES images by JAM 39
- 41. KEY ACTIVITIES images by JAM 40
- 42. KEY PARTNERS images by JAM 41
- 43. COST STRUCTURE images by JAM 42
- 44. customer key activities value proposition relationships key customer partners segments cost revenue structure key streams resources channels images by JAM 43
- 45. The Business Model Canvas KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS 44
- 47. FINANCE 46
- 48. CASH FLOW 47
- 49. GROWTH RATE 48
- 50. PROFIT AND LOSS 49
- 51. BALANCE SHEET 50
- 52. BREAK-EVEN ANALYSIS 51
- 53. PRODUCT MANAGEMENT 52
- 54. PRODUCT MANAGEMENT "is the discipline and business process which governs a product from its inception to the market or customer delivery and service in order to generate biggest possible value to the business" —Wikipedia 53
- 55. Martin Eriksson @ http://mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/ PRODUCT MANAGEMENT 54
- 56. MARKETING 55
- 57. Product Price Place Promotion 56
- 58. 57
- 59. 58
- 60. 59
- 61. RESOURCES & TOOLS • OnStartups http://onstartups.com • Market-by-Numbers http://market-by-numbers.com • Startup Marketing: http://startup-marketing.com/ • HubSpot http://www.hubspot.com 60
- 62. SALES 61
- 63. SETTING TARGETS 62
- 64. MEASURING ACTUALS 63
- 65. E.G. UNITS, ARPU, ARPPU 64
- 66. COST OF SALES (COS) 65
- 69. OPERATIONS 68
- 70. CHEAP OR FREE http://startupnorth.ca/2011/08/31/leanstartup-tools/ • Accounting • Landing pages • Analytics • Project management • Source control 69
- 71. GAINING AN EDGE 70
- 72. BECOME A BETTER NEGOTIATOR 71
- 73. 72
- 74. BUILD SMART PARTNERSHIPS 73
- 75. COMMON OBJECTIVES 74
- 76. SPECIFIC GOALS 75
- 77. MEASURABLE OUTCOMES 76
- 78. SHARED RISK & REWARD 77
- 79. BUILD A BRAND 78
- 81. Music for Nothing and the Fans for Free http://allthingsd.com/20111028/music-for-nothing-and-the-fans-for-free/ 80
- 83. • CrowdStar Fund http://www.crowdstar.com/fund • Industry Canada http://ic.gc.ca • Ontario Network of Excellence http://www.oneinnovation.ca • Canada Media Fund http://www.cmf-fmc.ca 82
- 84. LOOK FOR PATTERNS 83
- 86. TAKE STOCK 85
- 87. BUILD, BUY OR BORROW? 86
- 88. SKILLS DEVELOPMENT http://www.marsdd.com/entrepreneurs-toolkit/ entrepreneurship101 • Business models • Marketing • Financial planning • Sales • Raising money 87
- 90. KAIZEN 89
- 91. MEASURE, ANALYZE, ITERATE 90
- 92. DO YOU WANT TO MAKE YOUR OWN GAMES FOR A LIVING? 91
- 93. DECISION POINTS 92
- 95. GAMERCAMP PHOTO CREDITS • Google Master Plan - http://www.flickr.com/photos/jurvetson/21470089/sizes/l/in/ photostream/ • Accounting - http://www.flickr.com/photos/jeffanddayna/3226477735/sizes/l/in/ photostream/ • Herder - http://www.flickr.com/photos/bombeador/2094518293/sizes/l/in/photostream/ • Times Square - http://www.flickr.com/photos/werkunz/4397246022/sizes/l/in/ photostream/ • Buy More Stuff - http://www.flickr.com/photos/michaelholden/2104218938/sizes/l/in/ photostream/ • Gears - http://www.flickr.com/photos/19779889@N00/4398186065/sizes/l/in/ photostream/ 94