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REVIEW / WEB IMAGES 
22-3376 Web Design 2 // Columbia College Chicago
Applying Styles
The Cascade 
Inheritance 
Specificity
The Cascade 
The “cascade” part of CSS is a set of rules for 
resolving conflicts with multiple CSS rules 
applied to the same elements. 
For example, if there are two rules defining 
the color or your h1 elements, the rule that 
comes last in the cascade order will “trump” 
the other.
Client (user) stylesheet 
Linked (external) stylesheet 
Embedded (internal) stylesheet 
Inline (internal) Styles 
high importance low importance
Inheritance & Specificity 
As a designer, your goal is to set an overall 
global consistent style, then add in more specific 
styles as needed. 
You can control how and where your styles are 
applied to your HTML by managing their 
inheritance and specificity.
Inheritance 
Most elements will inherit many style properties 
from their parent elements by default. A parent 
is a containing element of a child. 
HTML! 
<body> 
<div> 
<ul> 
<li></li> 
</ul> 
</div> 
</body> 
relationship! 
parent of site! 
parent of ul and li, child of body! 
parent of li, child of div and body! 
child of ul, div, and body! 
!
Inheritance 
body 
make the paragraph 16px, Verdana, red 
p 
make the paragraph blue 
16px, Verdana, blue
Not all properties are inherited
Tutorial 
! 
1-inheritance-specificity
Tutorial 
! 
2-two-col-centered / float
Tutorial 
! 
2-two-col-centered / bootstrap
Images can be integrated into your site 
as html <img> elements or pulled in 
from your css. 
Images on the Web 
How are images being 
used in the following sites?
Images can be integrated into your site 
as html <img> elements or pulled in 
from your css. 
How are images being 
used in the following sites?
Beyond the technical considerations, 
how do images create or influence the 
experience? 
! 
What are the considerations you take 
into account before using an image in 
your designs?
Rules for using web images
1 Save images in the right format 
2 Save images at the right size 
3 Measure images in pixels
What is the “right size”? 
With the growing use of responsive design 
techniques and faster connections, it is 
becoming less crucial for designers to have their 
images perfectly sized to their box. 
The basic guideline is to have (just) enough 
pixels for your images to look great, however 
you are using them.
Image Formats
Screen image formats 
Print image formats
jpg 
jpgs are for images, like photographs, that have a lot of colors and 
gradations. It uses “lossy” compression, meaning that you can 
reduce the size of the image by reducing the quality of the image 
detail. 
colors transparency? 
24-bit: 
millions no
What is image detail? 
Image quality is detail; the quality of the original capture can be 
accessed by how much actual live detail was recorded, pixel-by-pixel. 
The more you compress your jpgs, the more of these pixel-by- 
pixel details you making the same (blowing out). The result of 
too much compression is jpg artifacts and posterization.
GIGO
Tutorial 
! 
3- images, Save for Web
png-24 
There are two kinds of png images: 24-bit (png-24) and 8-bit 
(png-8). png-24 is a great format because it supports alpha 
transparency, which allows you to have images with transparent 
shadows, anti-aliasing, etc, and color underneath will show through. 
There is no support for png-24 in ie6 (there is a workaround). 
colors transparency? 
24-bit: 
millions 
yes 
(alpha transparency)
png-24: alpha transparency
png-8 
png-8 is an 8-bit image format, meaning that it supports up to 256 
colors. It supports binary transparency, meaning that pixels are 
either on or off – they have no transparency. This translates to jaggy 
edges (which you have to then plan for and work around). 
You can reduce the color index (aka color table) to contain only the 
colors you need, resulting in very small image sizes. gif files are 
saved in “index” color mode. 
colors transparency? 
8-bit: 
256 colors 
yes 
(binary transparency)
Should I use png or jpg? 
For photos, you almost always go with jpg, 
because pngs will usually be much larger. 
For icons, backgrounds, tiles, etc, that need 
transparency, use png-24.
Tutorial 
! 
3- images, png-24
gif 
gif if the workhorse for icons and vector graphics (like logos) that 
don’t need alpha transparency. Like png-8, it uses binary 
transparency. You can reduce the color index (aka color table) to 
contain only the colors you need, resulting in very small image sizes. 
gif files are saved in “index” color mode. 
colors transparency? 
8-bit: 
256 colors 
yes 
(binary transparency)
Tutorial 
! 
3- images, png-24
Tutorial 
! 
4-bootstrap 
! 
image techniques: 
background images, sprites, tiled backgrounds
Images on the Web

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Images on the Web

  • 1. REVIEW / WEB IMAGES 22-3376 Web Design 2 // Columbia College Chicago
  • 4. The Cascade The “cascade” part of CSS is a set of rules for resolving conflicts with multiple CSS rules applied to the same elements. For example, if there are two rules defining the color or your h1 elements, the rule that comes last in the cascade order will “trump” the other.
  • 5. Client (user) stylesheet Linked (external) stylesheet Embedded (internal) stylesheet Inline (internal) Styles high importance low importance
  • 6. Inheritance & Specificity As a designer, your goal is to set an overall global consistent style, then add in more specific styles as needed. You can control how and where your styles are applied to your HTML by managing their inheritance and specificity.
  • 7. Inheritance Most elements will inherit many style properties from their parent elements by default. A parent is a containing element of a child. HTML! <body> <div> <ul> <li></li> </ul> </div> </body> relationship! parent of site! parent of ul and li, child of body! parent of li, child of div and body! child of ul, div, and body! !
  • 8. Inheritance body make the paragraph 16px, Verdana, red p make the paragraph blue 16px, Verdana, blue
  • 9. Not all properties are inherited
  • 11.
  • 13.
  • 14.
  • 15.
  • 16.
  • 18.
  • 19. Images can be integrated into your site as html <img> elements or pulled in from your css. Images on the Web How are images being used in the following sites?
  • 20. Images can be integrated into your site as html <img> elements or pulled in from your css. How are images being used in the following sites?
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. Beyond the technical considerations, how do images create or influence the experience? ! What are the considerations you take into account before using an image in your designs?
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40. Rules for using web images
  • 41. 1 Save images in the right format 2 Save images at the right size 3 Measure images in pixels
  • 42. What is the “right size”? With the growing use of responsive design techniques and faster connections, it is becoming less crucial for designers to have their images perfectly sized to their box. The basic guideline is to have (just) enough pixels for your images to look great, however you are using them.
  • 44. Screen image formats Print image formats
  • 45. jpg jpgs are for images, like photographs, that have a lot of colors and gradations. It uses “lossy” compression, meaning that you can reduce the size of the image by reducing the quality of the image detail. colors transparency? 24-bit: millions no
  • 46. What is image detail? Image quality is detail; the quality of the original capture can be accessed by how much actual live detail was recorded, pixel-by-pixel. The more you compress your jpgs, the more of these pixel-by- pixel details you making the same (blowing out). The result of too much compression is jpg artifacts and posterization.
  • 47.
  • 48.
  • 49. GIGO
  • 50. Tutorial ! 3- images, Save for Web
  • 51. png-24 There are two kinds of png images: 24-bit (png-24) and 8-bit (png-8). png-24 is a great format because it supports alpha transparency, which allows you to have images with transparent shadows, anti-aliasing, etc, and color underneath will show through. There is no support for png-24 in ie6 (there is a workaround). colors transparency? 24-bit: millions yes (alpha transparency)
  • 53. png-8 png-8 is an 8-bit image format, meaning that it supports up to 256 colors. It supports binary transparency, meaning that pixels are either on or off – they have no transparency. This translates to jaggy edges (which you have to then plan for and work around). You can reduce the color index (aka color table) to contain only the colors you need, resulting in very small image sizes. gif files are saved in “index” color mode. colors transparency? 8-bit: 256 colors yes (binary transparency)
  • 54.
  • 55. Should I use png or jpg? For photos, you almost always go with jpg, because pngs will usually be much larger. For icons, backgrounds, tiles, etc, that need transparency, use png-24.
  • 56.
  • 57. Tutorial ! 3- images, png-24
  • 58. gif gif if the workhorse for icons and vector graphics (like logos) that don’t need alpha transparency. Like png-8, it uses binary transparency. You can reduce the color index (aka color table) to contain only the colors you need, resulting in very small image sizes. gif files are saved in “index” color mode. colors transparency? 8-bit: 256 colors yes (binary transparency)
  • 59.
  • 60. Tutorial ! 3- images, png-24
  • 61. Tutorial ! 4-bootstrap ! image techniques: background images, sprites, tiled backgrounds