Shaun O'keeffe

London, United Kingdom United Kingdom

Performance Marketer | Generating opportunities for the sales team

Technology / Software / Internet

Some individuals label themselves as Digital Marketers, Marketeers and a whole range of other labels. I would describe myself as an Artist and a Scientist (in the field of Marketing of course). I have honed my focus on formulating integrated marketing campaigns that are developed with creativity, but constructed to ensure they can be measured in accordance with such things as: • Influencing the customer journey • Lead generation • Customer share of wallet • Customer satisfaction and loyalty Why do I approach marketing in this way? I’m a firm believer that the best Marketing activity strikes a blend of creativity and structure and I have proven this theory. I have crafted innovative mark...