The Title is something that can make or break the success of your whitepaper, no matter how great the inside content is. Having said that, let’s look at some of the most successful ways of writing a whitepaper title. 1. Directly Address your readers 2. Use Brackets 3. Evoke Curiosity 4. Be Negative

2. The Title is
something that
can make or
break the
success of your
whitepaper, no
matter how
great the inside
content is.

4. Generally, people prefer
to be named and
identified and specifically
addressing them could
mean they will be more
likely to respond.
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5. Bracketed clarifications in
titles (such as [Infographic],
[Template], [Free
eBook], or [Free
Download]) significantly
increases their Click
Through Rate.
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6. Curiosity
and surprise go hand-in-
hand. One way to trigger
readers’ curiosity is by
inferring that there’s
something valuable within
your content that they may
not already know.
“So You Think You Know
How to Create Great Whitepaper
Titles? Let’s Find Out! ”

7. Using negative words like
“ Stop”, “ No” , “ Without”
has been known to
increase the overall Click
Through Rate of
whitepapers.
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Types of Headlines That Pique Reader
Interest