1. The PR and Digital
Content Summit
December 4-5, 2014
Gleacher Center
Chicago, IL
#ragandigital
How to match your PR
measurement strategies to your
budget and
organizational goals
HELLO
MY NAME IS
@shashib

2. Public Relations helps build
engagement & relationships
with customers, promotes the
brand, and improves products.
#ragandigital
HELLO
MY NAME IS
@shashib

3. Public Relations
Buzz to metrics
#ragandigital
HELLO
MY NAME IS
@shashib
Measure your efforts by
Keywords to the website.
Brand Mentions/ monitoring reports
Tools: Google Analytics Organic search queries &
Monitoring tools

4. Tracking Codes
Use link builders/ short urls
#ragandigital
HELLO
MY NAME IS
@shashib
Did your PR efforts generate traffic?
Add tracking parameters to links
Tool : URL builder
http://b.shashi.co/Lvep4D and Short url
tools like Bit.ly, LinkRedirector

5. Inbound Links
Creating SEO Gold
#ragandigital
HELLO
MY NAME IS
@shashib
Getting a link from a top website is a
important SEO strategy
Tool : Google Analytics -Referral
Traffic

6. Content Marketing
Collaborative Content
#ragandigital
HELLO
MY NAME IS
@shashib
Creating passionate ambassadors,
Social shares, engagement through
content collaboration
Tools : social analytics , Website visits

7. Social Buzz
Impactful PR
#ragandigital
HELLO
MY NAME IS
@shashib
Using a social press release, Social
Newsroom
Tools: Pitchengine.com &
http://www.press-feed.com/
Measure using Google Analytics

8. Sales/Conversion
Metrics
Impact of a PR effort
Traffic to Conversion pages/Shopping cart
Cookie attribution/ referrals
Tools: Google Analytics
#ragandigital
HELLO
MY NAME IS
@shashib

9. Inferred Attribution
Impact of a PR effort
Change in traffic pattern, Visitor behavior and traffic
referrals
Tools: Google Analytics
#ragandigital
HELLO
MY NAME IS
@shashib

10. @shashib
Thank You
Shashi Bellamkonda
Adjunct. Prof. Georgetown University
VP, Digital Marketing The Bozzuto Group