We know that people affected with respiratory diseases are mostly from the middle and upper middle class homes who spend about 90% of the time Indoor (home/ school/ office/ public transport etc). An average Indian spends maximum 2 to 3 hours outdoor – mainly the commutation time or outdoor activities. The balance 21 to 22 hours are spent in the so called “safe”, comfortable and cozy home/ office indoor within Air Conditioned spaces!! We are afraid of 2 to 3 hours of exposure to outdoor pollution, but blissfully ignorant of the indoor Air Quality creating devastation to our body.

1. 3 simple stepswhich leads to the right Air Purifier
First we need to identify the
Pollutants/ problems and
challenges in Indoor Air
Make a well informed choice!!!
Now the most important step is to
check the methods of removal -
effectiveness
Let us understand
how it harms us

2. “INDOOR AIR POLLUTION” – What are the causes?
Pollen
Virus
Fungus Mould
They are dust particles of size
upto 2.5microns – 1/100th
of
human hair
The main sources of high
PM2.5 in our Indoor Air are….
Whenever we come across
a smell, we use room spray.
It adds to the problem!!!
Household cleaners, spray,
repellant, varnishes, paint,
kitchen, toilet etc emit lot
of gases that can be more
dangerous than Industry
smoke
Lack of sunlight, NO/ LESS
Ventilation & Furniture
create space that are
favorable breeding ground
for these Infection causing
substances
Typically they are
more on the
surface than air
Infection causing germsToxic Gases/ SmellPM2.5 – the Invisible Killer

3. PM2.5: “The Enemy No 1” best effect with HEPA
They are dust particles of
size upto 2.5microns –
1/100th
of human hair
The main sources of high
PM2.5 in our Indoor Air
are….
PM2.5 – the Invisible Killer
Question: All Air Purifier offer HEPA. Which is the right one?
Answer: The two qualities that determine quality of a HEPA
(a)Surface Area – the length, depth & height of HEPA, higher
the better
(b)Clean Air Delivery Rate (CADR) – measured in Cubic meter
per hour, determines the amount of air cleaned per hour.
Higher the better
Question: What is HEPA?
Answer: High Efficiency Particle Arrestor (HEPA) can trap
particles upto 0.3 microns or even smaller
Question: How about the life of HEPA?
Answer: Generally it is 2 years, but also depends on…
(a)High pollutants (cigarette, oily smoke, PM2.5 etc) reduces
life of HEPA
(b)It is recommended that HEPA may be exposed to bright
sunlight for 4 hours, once in 2 months
CADR: Sharp FU-A80E = 480 m3/H
Sharp FP-F40E = 240 m3/H
Surface Area of HEPA: Check it yourself, Sharp’s is the highest
Check yourself

4. SMELL & TOXIC GAS – What is the right method?
Whenever we come across
a smell, we use room spray.
It adds to the problem!!!
Household cleaners, spray,
repellant, varnishes, paint,
kitchen, toilet etc emit lot
of gases that can be more
dangerous than Industry
smoke
Toxic Gases/ Smell
Example
of Smell Cigarette, Toilet, Garbage, Paint or Kitchen Smell etc
Found in Indoor mainly office, homes etc
Pattern
Common Reaction
by us
Other Air Purifiers
Sharp Plasmacluster Ion
Air Purifiers
Behavior
Use of Room
Spray/ Perfumes
The Filters can trap
the smell/ gas into
it. So it actually
remains inside and
is not removed.
The best part of
Plasmacluster Ion
Technology is it creates
the same level of Ions
as in Nature, thereby
creating Fresh Air and
neutralizing all bad
smelling substances
from AIR & SURFACE.
Effect
The smell is
actually not gone,
the perfume
actually adds
more chemicals to
the already
polluted AIR and
what we breathe
is double the smell.
Original (BAD) +
Perfume (SMELLS
GOOD - but after
all it is nothing but
Chemical VOC)
Hence it actually
harms us when we
stay longer in such
envoronments
The air which you
breathe is re-
circulated through
the unit, hence it is
not a very good
method. Moreover
the effectiveness of
these kind of
Purifiers varies if the
doors/ windows are
opened often
This demo helps in
understanding that. This
demo proves the
following:
(i) Plasmacluster is an
ACTIVE purification
method
(ii) It neutralizes smell
from AIR & SURFACE
(iii) It converts the bad
smelling substances to
good/ harmless ones
(example Toilet smell
converted to Water,
Paint smell converted
to CO2 & Water etc)

5. “INFECTIONS” – How to check the right method?
Pollen
Virus
Fungus Mould
Lack of sunlight, NO/ LESS
Ventilation & Furniture
create space that are
favorable breeding ground
for these Infection causing
substances
Typically they are
more on the
surface than air
Infection causing germs (i) Is it effective on AIR & SURRFACE?
(ii) Does it KILL or ABSORB?
(iii) Is it ACTIVE or PASSIVE?
(iv) Is the method NATURAL or ARTIFICIAL ?
(v) How about Certifications?
Since it is Intangible, trust the certifications

7. How is Sharp Air Purifier better than competition?
Other Air Purifiers
 PRODUCE Fresh Air as in aPRODUCE Fresh Air as in a ForestForest
 NATUROPATHY :NATUROPATHY : AIR AS FRESHAIR AS FRESH
& PURE AS IN NATURE& PURE AS IN NATURE
 KILLS Germs from AIR & SURFACEKILLS Germs from AIR & SURFACE
 MIMICS NATUREMIMICS NATURE
 IMPROVE Skin Moisture, ElasticityIMPROVE Skin Moisture, Elasticity
& Texture& Texture
 MIMICS NATURE :MIMICS NATURE : AIR AS FRESHAIR AS FRESH
& PURE AS IN NATURE& PURE AS IN NATURE
Recycles same stale air
Only PASSIVE technology to pull
the air through Filters – can only
clean the air passing through Filters
 NEUTRALIZE Odour/ ToxinsNEUTRALIZE Odour/ Toxins
 SAFESAFE
Not possible as all other methods
are artificial and inappropriate
Not possible to draw the air from
the entire room into the filters
For any brand specific comparison – please contact
SHARP Team

8. Sharp Air Purifier…
The one and only
mechanism to
1. Generate Forest Fresh
Air
2. Kill Infection causing
substances not only from
AIR but also from
SURFACE &
3. NEUTRALIZE smell

9. How is Sharp Air Purifier better than competition?
Claims Reality
Four stages of Filtration – traps pollutants
Pre ► Activated Carbon ► HEPA ► Multicare
1. The Filters can only clean the AIR that is
passing through the unit – sophisticated
Vacuum Cleaner
2. The contaminants trapped in the filters are
NOT KILLED and they actually multiply
within the filters. The odours trapped in the
Carbon Filter can go back to the air. Most
Microorganisms cannot be trapped even
with HEPA. It means that the Air which
passes through these Filters CANNOT BE
CONSIDERED PURE
3. PASSIVE Method – no action on
SURFACE contamination
4. Changes in Air Flow like opening of
Window/ Door etc can cause
ineffectiveness of the mechanism
5. Only partially effective closer to the Filters.
Once the Filters start choking due to
suspended dust, the EFFECTIVENESS
DROPS DRASTICALLY WITH TIME.
6. Recycles stale AIR

10. How is Sharp Air Purifier better than competition?
Claims
Reality
Filtration & Flash Streamer Unit : Pre ► Bio Antibody Filter ► Flash Streamer
1. Photo Catalytic Technology is PASSIVE in nature, as it requires the air borne
contaminants to be pulled in through the unit to be "treated". Overall, the effectiveness
of this type of air purification is limited to the amount of new air it can bring into the unit.
Changes in the air flow caused by movement, an open door or window etc. can cause
in ineffectiveness of the mechanism. Photocatalytic technology may destroy select
micro-organisms that pass by the set.
2. It means that the Air which passes through these Filters also CANNOT BE
CONSIDERED PURE.
3. Only partially effective closer to the Filters. Once the Filters start choking due to
suspended dust, the EFFECTIVENESS DROPS DRASTICALLY WITH TIME. NOT
EFFECTIVE ON SURFACE CONTAMINATION
4. Recycles stale AIR

11. How is Sharp Air Purifier better than competition?
Claims Reality
Filtration & Nanoe-G Technology :
1. Nanoe-G can get rid some specific
spectrum of microorganisms. But it is an
ARTIFICIAL method of Purification.
2. Nanoe-G is actually OH (Hydroxyl Ion)
surrounded with water. An OH radical
floating in the air may actually cause
harm and is a concern for safety
3. For all other Pollutants like VOC, Toxins
& Gases it is trapped in Filters. It means
that the Air which passes through these
Filters also CANNOT BE CONSIDERED
PURE.
4. Changes in Air Flow like opening of
Window/ Door etc can cause
ineffectiveness of the mechanism
5. No action on Static Electricity which
causes dust mites to stick to the
curtains, cushions etc
6. NOT EFFECTIVE in removing Odours
from across the room, since they must
be drawn through the filter.
7. Recycles stale AIR

12. How is Sharp Air Purifier better than competition?
Claims
Reality
1. The contaminants trapped (captured) in the filters are NOT KILLED and they actually
multiply within the filters. The danger is that they are still ALIVE and can still HARM you.
2. The odours trapped in the Carbon Filter can go back to the air. Most Micro-organisms
cannot be trapped even with HEPA or HEPA Silent Technology. It means that the Air
which passes through these Filters also CANNOT BE CONSIDERED PURE.
3. The technology is PASSIVE in nature, as it requires the air borne contaminants to be
pulled in through the unit to be "treated". Overall, the effectiveness of this type of air
purification is limited to the amount of new air it can bring into the unit. Changes in the
air flow caused by movement, an open door or window etc. can cause in ineffectiveness
of the mechanism.
4. Recycles stale AIR

13. How is Sharp Air Purifier better than competition?
Claims
Reality
Several stages of Filtration & UV (in some cases)
1. The contaminants trapped (captured) in the filters are NOT KILLED and they actually multiply within the
filters. The danger is that they are still ALIVE and can still HARM you.
2. The odours, chemical fumes, gases trapped in the Filters can go back to the air. It means that the Air
which passes through these Filters also CANNOT BE CONSIDERED PURE.
3. Ultra Violet Light is another method of purification. It is PASSIVE in nature. The effectiveness of this
type of air purification is limited to the amount of new air it can bring into the unit. Changes in the air
flow caused by movement, an open door or window etc. can cause in ineffectiveness of the
mechanism. Ultraviolet (UV) lamps may destroy some micro-organisms that pass by the bulb, like
bacteria, and fungi (such as mold).
4. Generation of Ozone is banned in some countries. It is harmful if it crosses the permissible limits
5. An air ionizer creates only Negative Ions, causing them to magnetically attract together. With negative
ions, you do not inactivate any contaminants, but simply add weight to the particles so that they drop to
the ground, THEY ARE NOT KILLED. The danger is that they are still ALIVE and HARM you. They can
actually fall on any surface be it your food, table, furnishings etc.
6. Recycles stale AIR

14. Smiles of Millions protected by
Millions of Plasmacluster Ions