2. DailyWord, a 21st-century outgrowth of the Daily Word
magazine, has grown from an initial user base of 150 to
more than 30,000 since its launch in March 2005.
3. "Our goal was to make Daily Word conveniently
available to as many people as possible at any time, day
or night," said Tom Zender, president and chief executive
officer of Unity, the publisher of the magazine. "More
and more people are turning to the Internet for spiritual
guidance and enrichment, so to serve spiritual seekers
well, we needed to be where they are."
4. Daily Word has been published since 1924, making it the
oldest continually published daily inspirational magazine
in the nation. The print version is published in seven
languages and has more than 1 million readers in at
least 180 countries and territories around the world.
5. Unity is a transdenominational organization based near
Kansas City, Mo., whose goal is to help people of all
faiths apply positive spiritual principles to their lives.
6. Besides offering access to daily messages of inspiration,
DailyWord.com provides messages that reflect on
current events. DailyWord.com was able to respond
quickly with a request for affirmative prayers for the
victims of the tsunami in Southeast Asia, the hurricanes
in the U.S., the earthquake in Pakistan and the mining
accident in West Virginia.
7. DailyWord also offers premium privileges to paid
members. For example, members can share thoughts
and feelings about daily messages or other spiritual-
related topics in the Daily Word Cafe.
8. "Another benefit for paid members is the online Daily
Word archives. We now have all Daily Word messages
included in the DailyWord.com archives going back to
1924. This is a total of more than 25,000 individual daily
inspirational messages," said Zender. "People love to
search these archives to find the messages from
significant milestone dates in their lives or in history.
Many members tell us they e-mail specific messages to
their friends or print them for keepsakes."
9. Zender said the percentage of trial members who decide
to stay with DailyWord has been outstanding.
10. "We're so gratified that 98 percent of our members stay
with us beyond their 14-day free trial period," he said.
"This tells us people are receiving from Daily Word.com
the spiritual content and inspiration they need."
