1. Qantas' #qantasluxury hashtag backfired spectacularly in the wake of engine troubles, throwing into sharp focus
the importance of managing reputation on social media. Is your airline already taking steps to ensure that the buzz
on social media doesn’t work against it?
SpiceJet not only reached its audience via a focused social media campaign but also garnered 88% load-factors in
the first two weeks of operations on new routes to tier 2 cities in India. Is your airline ready to reach audiences where
they actually are (hint: social media) when promoting a new route?
MasterClass
Social Media for PR and Route Launches
Welcome to the challenges of The MasterClass uniquely merges
dealing with the connected theory with practice. The In a Nutshell
traveler. The SimpliFlying PR and curriculum comprises over 20
Route Launch MasterClass serves airline case-studies that will make
Over 20 real-world
as a reality check for airline participants think on their feet
airline case studies
executives looking to gain cutting and derive solutions to real-world
edge branding and customer challenges encountered with Up to 25 executives
engagement insights, while today's connected travelers.
becoming effective at managing Understand the
reputation online and devising From discovering and learning behavior of today’s
connected traveler
effective route launch strategies. how to use the latest tools to
understanding your customers’ Learn the rules of
If you are a Vice President, Director expectations and surpassing managing reputation
or executive in Corporate them, the MasterClass covers all online
Communications, Customer grounds through interactive
Service, eCommerce, Commercial group exercises and simulations. Walk away with a
or Marketing, this MasterClass is route-launch roadmap
for you. Sitting through a So be ready to roll-up your that helps you reach
SimpliFlying MasterClass is like sleeves, get your hands dirty and your audience and fill
learning to swim by being pushed apply the lessons learnt in the up your planes
in the deep end of a pool. MasterClass.

2. .............................................................................................................
“[The SimpliFlying
PART 1: Making the buzz work for you
..................................................... MasterClass] was a catalyst
to start conversations within
1. Understanding the Connected Traveler Lifecycle LAN and helped us
2. How social media has changed the PR game understand our priorities.
3. Managing airline reputation on social media We agreed to launch 2 pilot
4. The Speed of Social Media: Handling bloopers and slip-ups programs within 60 days of
5. Case-studies: PR in the age of social media the workshop.”
– Lan Airlines
PART 2: Using social media to energize route launches ............................
....................................................
6. Anatomy of a successful route launch on social media
7. Case-studies: Route-launches that drive results
8. Building a route-launch roadmap and measuring success
9. Free tools and techniques to monitor your social media presence
10. Presentations of proposals from group exercise
PREREQUISITES Watch this video to see what
..................................................... people are saying
about our MasterClasses:
All participants must bring their own internet-enabled notebooks
j.mp/WhatTheySay
INVESTMENT
............................
..................................................... SimpliFlying is a leading
consulting firm that has
1-Day €695 2-Day €995 advised over 25 airlines and
airports on customer
All rates are on a per-person basis. A minimum of five attendees is required for the MasterClass.
engagement strategy to drive
business goals. One of the Top
TRAVEL & MISC. EXPENSES
..................................................... SimpliFlying.com is also
being one of the Top 2 aviation
blogs.
SimpliFlying has offices in New
and MasterClasses globally. For
SimpliFlying.com.
Contact us at:
masterclass@simpliflying.com
to explore further options. Fees
and are subject to change.