Here are the finalist presentations for SimpliFlying Awards 2012 - Best Social Media Solution Provider for Travel If you work in an airline or airport organisation and wish to download the slides, please email contact@simpliflying.com

1. Best Social Media Solution Provider
Best Airlines Driving Revenue
from Social Media
for Travel
Finalist Presentations

2. Best Social Media Solution Provider for Travel
Finalist
Airsavings
France, Singapore
http://simpliflying.com

3. Ancillary Revenue
Solutions For Global Carriers
Submission for “Best Social Media Solution in
Travel”, 3rd Annual SimpliFlying Awards
August 2012
1

4. Introducing
Let me think
1
.

5. About Let me think
The Let me think service is a new all-in-one, booking-engine
agnostic platform developed by Airsavings that merges the burgeoning
world of social media with economically viable (and vital) ancillary revenue
opportunities.
Rather than resorting to old-fashioned word-of-mouth tactics to discuss
one s travel plans or secure booking through another channel, Let me
think combines both functions into a single experience - through Facebook.
Populated with more than 900 million users (and soon-to-be a billion!)
Facebook currently reaches one-seventh of the global population.
That is a lot of potential passengers and eyeballs!
3
*For 2010, IdeaWorks estimates airlines will generate a total of €18.4 billion of worldwide ancillary revenues.

6. How does it work?
"Let me think" allows a potential passenger to log into their Facebook profile within the
booking path, where they are then taken to a "passenger's details" page. Once there, the
traveller will find their first and last name and email address automatically pre-populated and
extracted from their Facebook profile…A world first for the airline industry!
Travellers also have the freedom to select a fare that meets their budget and itinerary, and have
the ability to place the fare on hold while they connect with friends and family, relaying travel
plans and sharing their flight details in the process. They can also sneak a peek at profiles of
other travellers that share their same flight plans.
In addition, they can share the competitive fare on their Facebook wall for others to take
advantage of.
Airsavings is now gearing up for its next
level deployment, where passengers will be
able to send discount coupons directly from
the airline's confirmation page to their
Facebook friends – creating a viral experience
and extra income for airlines.
4
*For 2010, IdeaWorks estimates airlines will generate a total of €18.4 billion of worldwide ancillary revenues.

7. A Closer Look
Passengers log
in with their Once a passenger is logged in with
Facebook their FB credential the button s shape
credentials changes 5

8. The Delight is in the Details
FB passengers select
FB passenger s payment method: either
pictures appears in immediate payment by
the passenger credit card, or they can
put the ticket on hold
details page. The
passenger feels to be
a recognized client
All their
personal details
are pre-
populating the
page. This is a
World s first for
the airline FB passengers can send their
industry! itinerary directly to their FB
wall, or via FB messages!
6

9. Branding and Promotion
A specific branding
and promotional area
for the airline
A specific branding
and promotional
area for the airline
7

10. What does it do?
Drives purchase preference and loyalty by providing
convenience and assurance by ensuring the fare is reserved:
• Allows the traveler to lock-in the selected fare for a limited time
• Provides the traveler with sufficient time (24 to 48 hours) to share
itinerary through a social media channel with colleagues, friends or
family and decide upon booking the flight or not
• Offers peace of mind for an affordable fee
8

11. Let me think
ANCILLARY REVENUE AND CUSTOMER ENGAGEMENT OFFERING
The Facebook Connect button provides a very easy way for
travelers to input their personal data into an airline s
webpage and booking path.
The Connect with Facebook function provides:
! a simpler user interface for the passenger
! a simplified decision making process
! a quick and easy way to share travel plans with the
traveller s social network
9

12. Let me think
ANCILLARY REVENUE AND CUSTOMER ENGAGEMENT OFFERING
• Creates new revenue streams through a clear added and well
understood value "HIGH CONVERSION RATE.
• Creates many lead generation opportunities among
travelers Facebook network with low cost per acquisition.
• A privacy-sensitive means of collecting travelers personal
data from their Facebook page.
• The opportunity to create dedicated offers to travelers social
network "NEW CLIENT ACQUISITION COSTS LOWERED.
10

13. Let me think
ANCILLARY REVENUE AND CUSTOMER ENGAGEMENT OFFERING
Direct implementation in the AMADEUS eRetail,
SABRESONIC, SITA, NAVITAIRE, IBS engine
From the Review page up to the Confirmation page
Airsavings takes care of the entire development process, off
loading an Airline s IT department of any extra work
The Airline s IT department is not diverted from any
current task they have in process while Airsavings does the
Let me think implementation
11

14. A Cloud-based technology
that is simple to integrate
and provides Airlines the
capability to implement:
• Dynamic packaging with AMADEUS
eRetail, SABRESONIC, SITA,
NAVITAIRE, IBS booking engine
• Inclusion in the confirmation page
• Inclusion in the confirmation email
• A white label micro-site
12

15. Let me think
Proprietary
Technology
Platform
A Social Media
Experience
accessible by any
partner airline that
wants to boost its
ancillary revenues
Cross-selling and
up-selling An Innovative New
opportunities Way to Connect with
within the booking path, Passengers
maintained per
to better engage with
each airline's
them, improve their travel
individual strategy
experience and add value
to their journey
13

16. The World s Leading Developer and
Manager of Ancillary Services
Satisfied Insured
4,000,000 Customers
Worldwide
EXPERIENCE with leading Airlines
15

17. Best Social Media Solution Provider for Travel
Finalist
Satisfly
Hong Kong
http://simpliflying.com

18. © 2 0 1 2 S a t i s f ly L t d
Best Social Media Solution Provider for Travel
3rd Annual SimpliFlying Awards for Excellence in Social Media
Intelligent Seating
by Satisfly
Nomination presentation
25 August 2012

19. © 2 0 1 2 S a t i s f ly L t d
Summary
Satisfly has the mission to improve the air travel experience.
The solution leverages social media to:
• Find good seat neighbours for the passengers
• Data mine and help airlines knowing their customers better

20. © 2 0 1 2 S a t i s f ly L t d
Traveller lifecycle
Keeping customers engaged with a holistic experience
Sign-up
a. Connect Social Platforms Daily life
b. Connect to airline The Social Shopping component
c. Set flight preferences enriches digital content with
socially relevant information,
e.g. flight search, booking and
newsletters.
Post-flight Pre-flight
Passengers are kept engaged by Mobile app to enhance social
leaving feedback to rate their travel, e.g. relevant connection
neighbours and the airline service proximity alerts (same airport,
satisfaction level. same lounge, same terminal)
In-flight
The Intelligent Seating matches every
passenger with an ideal seat buddy.
It works for social people and for those
who prefer to stay by themselves.
Sign up on www.satisfly.com to envision the online experience

21. © 2 0 1 2 S a t i s f ly L t d
Web experience
Connect profile to airlines
and other partners
Connect profile to social
media platforms
Flight preferences: Mood
and Ideal Neighbour

22. © 2 0 1 2 S a t i s f ly L t d
Sign up - 1
airBaltic look-and-feel to provide
consistency with the airline experience.
Users become Satisfly members
and can enjoy intelligent seating
on all partner airlines
First thing:
select a flight mood
Sociable person Silent zone

23. © 2 0 1 2 S a t i s f ly L t d
Sign up - 2
Option 1 Option 2
Social login to expedite Manual input for less
profile data fill-in tech-savvy customers

24. © 2 0 1 2 S a t i s f ly L t d
Sign up - 3
Option 1
Connect your BalticMiles account
Option 2
Become a BalticMiles member with one click
Connect other loyalty accounts

25. © 2 0 1 2 S a t i s f ly L t d
Online experience - Social Media
Connect more Social Media platforms

26. © 2 0 1 2 S a t i s f ly L t d
Online experience - Flight preferences
Design your ideal neighbour profile

27. © 2 0 1 2 S a t i s f ly L t d
Online experience - Flight preferences
Your flights are automatically imported
from the airline - no user action required
Satisfly automatically finds the best seat neighbour available on your flight

28. © 2 0 1 2 S a t i s f ly L t d
Pre flight message
Ice-breaking message to facilitate
conversations for travellers in a
sociable flight mood.

29. © 2 0 1 2 S a t i s f ly L t d
Innovation
Satisfly has pioneered the airline industry with these achievements:
• First vendor to offer a Social Media product to airlines (2008)
• World’s first seating assignment by customers’ mood
• Word’s first automatic seating assignment by profile affinity, based on
Social Media data mining
• Multi-airline - Customers sign up once and will benefit on multiple airlines
• Frictionless - Because of airline system integration, Satisfly provides seating
assignments automatically. No manual flight input required after signup.

30. © 2 0 1 2 S a t i s f ly L t d
Engagement
Registered users
Mood: 60% sociable 40% quiet
• Age • Gender
10%
13%
below 20
20’s 43%
Female
25%
30’s Male
57%
52%
above 40
• Generation Y – The most active users
• Geography – Vast majority of users reside in Latvia, Russia and Scandinavia
• Social Media – 30% of the flying members have connected their Facebook profile

31. © 2 0 1 2 S a t i s f ly L t d
Results
The airBaltic project was carried out with the following constraints:
• Low marketing and IT budget (airline in turnaround mode)
• Medium sized traffic volume (3.5 M pax/year)
• Multi cultural environment (Russia, Baltics, Scandinavia, Europe)
Despite the conditions, the results achieved were:
• High customer adoption
• High penetration of Facebook connected profiles
• Hundreds of successful seat-buddy matches
• Unprecedented media coverage for airBaltic

32. © 2 0 1 2 S a t i s f ly L t d
Media coverage
The best PR ROI ever witnessed by airBaltic
Some of the publications that wrote about airBaltic SeatBuddy
The theme was picked up by the most popular Latvian cartoonist

33. © 2 0 1 2 S a t i s f ly L t d
Contact
For enquiries please contact:
Sergio Mello
sergio.mello@satisfly.com
+852 6620 8644

34. Best Social Media Solution Provider for Travel
Finalist
TrustYou
Germany
http://simpliflying.com

35. Best Social Media
Solution Provider for
Travel 2012
!
TrustYou!Online!Reputa1on!!
Management!Solu1ons!
!
!
27.!August!2012!
© TrustYou 2008 – 2012

36. Online!Reputa1on$is$Important
$
87%$of$travelers$use$the$internet$for$the$bulk$
of$their$planning$
$
$
52%$of$travelers$have$changed$their$original$travel$plans$
because$of$social$media$
$
$
50%$of$travel$companies$agree$that$direct$bookings$were$
generated$from$social$media$
Source:(h*p://www.mediabistro.com/alltwi*er/online8travel8industry_b25865(
2$

37. Control!the!Circle!of$Trust
$
MARKETING$ SURVEYS$
MONITORING$
© TrustYou 2008 – 2012 3$

38. Social!Media!Product$Suite$
REPUTATION$SURVEYS$ REPUTATION$MONITORING$ REPUTATION$MARKETING$
Listen!to!your!customers!with! Understand!what!customers!are! Convince!your!customers!of!your!
free,!powerful!guest!sa1sfac1on! saying!about!your!brand!or!product!! reputa1on!with!free!widgets!like!the!
surveys!and!Facebook! in!real!1me.! TrustScore!to!increase!conversions!
applica1on.! $ on!your!website.!
$ ! $
! ! !
! !
© TrustYou 2008 – 2012 4$

39. Reputa1on!Surveys
$
! Easily$receive$real$
customer$feedback$
with$automaPc$
postQpurchase$
emails$!
! With$beauPful$and$
fully$customizable$
surveys!
5$

40. Reputa1on!Surveys
$
! All$available$on$
customers’$favorite$
plaUorms$like$the$iPad$
and$Facebook!
6$

41. Reputa1on!Monitoring$
! Know$your$reputaPon$across$
the$enPre$social$web!
! Track$your$reputaPon$over$
Pme!
7$

42. Reputa1on!Monitoring$
! See$where$reviews$are$
coming$from!
! Understand$what$customers$
are$saying$to$define$your$
strengths$and$weaknesses!
8$

43. Reputa1on!Monitoring$
! Reply$directly$to$customers$
all$within$one$dashboard!
! Benchmark$against$your$
compePtors!
9$

44. Reputa1on!MarkePng$
! Market$your$online$
reputaPon$on$your$
website$to$encourage$
customers$to$purchase$
with$you!
10$

45. Reputa1on!MarkePng$
! Show$reviews$from$your$
surveys$and/or$reviews$
across$the$social$web!
! And$let$customers$see$
where$your$reviews$are$
coming$from!
11$

46. Results$
Companies$that$understand$and$leverage$the$Circle$of$
Trust$see$big$results:$
$
More$Bookings:$Social!media!directly!influences!more!
than!83%!of!all!online!bookings.!
!
!
More$Reviews,$Be_er$Scores:$More!than!80%!of!all!
reviews!are!posi1ve,!and!for!every!30!more!reviews!
the!overall!review!scores!increase!by!5%.!!
!
Sources:(Booking:(ChannelAdvisor(“Consumer(Shopping(Habits(Survey”,(August(2010;(Reviews(and(scores:(TrustYou(Custom(German(Review(Study,(2011,(
TrustYou(Custom(Study,(2012(( 12$

47. Results$
$
Increased$Web$Traffic:$Sites!with!trusted!reviews!and!
scores!integrated!on!their!website!are!crawled!up!to!
200%!more!frequently.!!
!
!
Higher$Trust:$92%!of!all!users!trust!reviews!of!their!
friends!(compared!to!43%!adver1sement).!Having!
reviews!on!the!company’s!own!site!encourages!
customers!to!book/purchase!there!rather!than!on!a!
compe1ng!site..!
Sources:Web(traffic:((PureOxygen(Labs,(2010;(Trust:(Nielsen(Global(Trust(in(AdverWsing(Survey,(Q3,(2011((
13$

48. Manage!your!online!reputa1on.!
Grow$your$business.$
!
We!can!help.!!
$
Watch(a(complete(
overview(here.(
(
For(more(info:((
www.trustyou.com+
14$

49. The End
Look forward to the final results to be announced
on 3 October 2012 on http://simpliflying.com