The finalist presentations for the SimpliFlying Awards for Social Media Excellence 2012 in the category for Best Airline in Social Media. If you work in an airline or airport organisation and wish to download the slides, please email contact@simpliflying.com

1. Best Airlines Driving Revenue
Best Airline in Social Media
Finalist Presentations
from Social Media
Finalist Presentations

2. Best Airline in Social Media
Finalist
Volaris
Mexico
http://simpliflying.com

3. Best Airline in Social Media
Presentation Pitch
August, 2012
DAL Best Airline in Social Media v3PWPT

4. An introduction to Volaris…
2
DAL Best Airline in Social Media v3PWPT

5. Each of our planes has the name of our Clients,
here is a photo of the awarding ceremony
We know our Clients!
3
DAL Best Airline in Social Media v3PWPT

6. Through social media, we organize activities on
board, i.e. live music concerts. If you can’t be
there, enjoy it on Youtube, Twitter and Facebook
4
DAL Best Airline in Social Media v3PWPT

7. We are the Mexican leading airline in Facebook,
Twitter and Google+
Source: Facebook, Twitter and Google + web pages
DAL Best Airline in Social Media v3PWPT

8. Our Klout score is constantly increasing, showing
our influential role in the market
Source: Klout, August 2012 6
DAL Best Airline in Social Media v3PWPT

9. Thank you for your attention
7
DAL Volaris DAL Best Airline in Social2011) -v3PWPT
DAL Master Slides (version Feb Media ESP v1

10. Best Airline in Social Media
Finalist
American Airlines
USA
http://simpliflying.com

11. *Click here to view video presentation

12. Best Airline in Social Media
Finalist
SAS Scandinavian Airlines
Sweden, Denmark, Norway
http://simpliflying.com

13. Scandinavian Airlines
SimpliFlying Awards for Excellence in Social Media
Category: Best Airline in Social Media
“It had long since come to my attention that people of accomplishment
rarely sat back and let things happen to them. They went out and
happened to things.” (Leonardo da Vinci)

14. Social media activities 2011-2012
! SAS Summer Flight 2012
! Norway’s most punctual person
! Design our cups
! My SAS Idea
! SAS facebook customer page (continuous)

15. SAS Summer Flight 2012
! First airline ever to crowd source a
destination
! Facebook fans could suggest destinations
! 10 were shortlisted by network and revenue
departments and fans could vote for their
favorite via Facebook.
! Alanya, Turkey was votes fan favorite
! First scheduled flight premiered July 5th 2012
! 8 return flights were scheduled from the
start. Due to the huge popularity, the route is
now prolonged until further

16. Results:
! By letting our customers and fans suggest new destination, we really
engaged them in our core business. You cant decide anything bigger
than this when it comes to he airline business.
! The destination we got from the voting proved to be fantastic for several
reasons.
! From a revenue point of view we decided to prolong it thanks to its
popularity
! From a newtwork point of view, not many other major carriers are
able to use "GZP“ Airport in Alanya as their aircraft are too large.
With our diverse fleet, we are able to go where other can not thus
shortening the journey time by more than two hours..
! From a internal strategy point of view, we stayed true to our new focus
on introducing more leisure destinations and helped create a buzz.
! All and all, Its huge popularity shows that this is a multifaceted success.

17. Norway’s most punctual person
! Facebook campaign amied to put focus
on our world class punctuality and drive
traffic to our site (sas.no)
! Fans could participate in a Punctuality
Contest on Facebook by playing a
punctuality game.
! First prize was 100 000 NOK and the
winners face on one of our planes (tail -
B737).

18. Results
! Over15 000 entries the first week.
! Besides emphasizing our world
class punctuality, this campaign
sure drove a lot of traffic to our
website and from a revenue point
of view, it was a very successful

19. Design our cups
! To mark the start for us introducing complimentary tea and coffee
onboard all our flight, we decided to involve our customers.
! A contest was launched on facebook where we asked fans to
design our onboard coffee/tea cups (summer edition)
! The list of 700 incoming design was revised and 10 designs were
shortlisted. Fans could then vote for their favorite on facebook.
! The winner would get their design on the cups as of June 2012
http://phpgui.flysas.net/coffeecup/

20. Results
! We received over 700 design suggestions and over 8000 votes.
The buzz around this competition was a real success and drove a
lot of traffic to our websites as well.
! We have had very good feedback from customers, giving us
positive feedback both onboard to our employees and leaving
great comments on Facebook, Twitter and Instagram about the
cups.
Winner:
Swedish free-
lance designer
Frida Axell’s
design Go To
Gate

21. My SAS Idea
! This past June, we launched our crowd sourcing platform My SAS
Idea, where our customers can post their suggestions on how to
make SAS even better. Tips for destinations, products and
procedures are all posted on the site: http://mysasidea.flysas.net/
! Not a campaign, it’s a part of our strategic development platform,
where we intentionally want our customers to be a part of us,
since they know what they want to pay for when flying SAS.
! Everyone can post an Idea and people can also comment and
cast a vote on ideas. Those with the most votes are looked at by
SAS and implemented if doable.

22. Results
! Since the launch in June we have received over 500 ideas and
suggestions and are working with the ones most popular.
! It has also been received well by our customers as they
expressed that they now got a channel where they can voice their
opinions and suggestions
! Today we have over 300 registred profiles and get approx 10 new
each day.
! 15 new ideas each week and about 50 votes.
! Slowly but surely we’re getting there

23. Facebook Fan Page
! An established channel we use to interact with our customers and
fans on a daily basis.
! Questions are answered within an hour but often more sooner
that that.
! Opening hours 08.00-20.00
! The page is frequently used as a marketing channel with
campaigns posted on a weekly basis
! We also take the opportunity to present a member of the SAS
family making an employee our profile picture (holding a SAS
Logo). We call this: The Face of SAS.
! Every Friday, we also have Flash Back Friday, where we post
historical images from our archives. Showing a piece of the SAS
histroy.

24. Results
! Today we have over 208 000
fans
! This is one of our customer
interaction channels and it
works very well.
! Facebook is a great tool for
customer service as it is easy
to use, instant, social and
provides direct feedback.
! Customers often find that the
Facebook channel is more
helpful than some of our more
traditional channels.

25. Some final words…….
! With all Social Media activities the past year, we are working in
the light of our brand promise – Service & Simplicity. By letting
our customers and Fans be a part of building our airline, we
create a great amount of loyalty and good will. And by using the
new and innovative ways of communicating, thru social media, we
make all of this accessible and simple.
SAS Social Media team

26. The End
Look forward to the final results to be announced
on 3 October 2012 on http://simpliflying.com