Airlines around the world have recently started using social media for co-creating their brand, involving their customers in decisions about the brand. Here are eight case studies.

1. Airlines go on a crowd-sourcing binge! How leading airlines are co-creating their brands using social media

2. SAS wants help with their iPhone App SAS Scandinavian’s Facebook fans get to have their inputs into the company’s first iPhone App. As long as you’re a Fan, and “Like” their you have a say in what’s on the app if you sign up for their beta-tester program *Source: SAS Scandinavian Social Media team

3. Jetstar wants you to share travel stories Share your travel stories on Jetstar, and one winner with the best story is picked every day! How’s that for more holidays? *Source: Steve Greenway

4. Cathay wants you to design your dessert Cathay Pacific wants you to create a new Asian inspired dessert. Submit a recipe and you’ll fly to Hong Kong and have your dessert served in-flight! Over 7,000 people like the idea and have now shared it with millions. *Source: Daniel from Cathay Pacific

5. Emirates’ Community Art Contest Amatuer designers got to submit their designs for Emirates’ new Skywards loyalty cards. 3,000 submissions and 50,000 votes. *Source: Emirartes Skywards Team

6. Air France improves In Flight Service Air France creates new interest in services via a tableware design contest. *Source: Airlinetrends.com

7. Air New Zealand’s Aviation Design Academy Air New Zealand invited passengers to submit their favorite custom snacks and cocktail recipes! *Source: Air New Zealand

8. KLM Battle of Concepts A highly engaging design contest by KLM *Source: Airlinetrends.com

9. Airbus Green Aviation Airbus taps on students’ creativity around the world to make aviation greener in the future! *Source: Airlinetrends.com

10. For more case studies, visit SimpliFlying.com World leaders in helping airlines go social