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You have at times been advised or instructed to approach idea generation with a wide open
brainstorming attitude, ignoring the tendency to evaluate and sort alternatives as they arise.
You are to comment at whatever length necessary on the likely basis of the tendency to evaluate
and sort alternatives as they arise, explaining why many people tend to do this and why this
tendency must be overcome if brainstorming-type idea generation is to attain its maximum
usefulness.

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You have at times been advised or instructed to approach ide.pdf

  • 1. You have at times been advised or instructed to approach idea generation with a wide open brainstorming attitude, ignoring the tendency to evaluate and sort alternatives as they arise. You are to comment at whatever length necessary on the likely basis of the tendency to evaluate and sort alternatives as they arise, explaining why many people tend to do this and why this tendency must be overcome if brainstorming-type idea generation is to attain its maximum usefulness.