2. International investment team
• Luis Bonilla
• Alicia Gonzales
• Daniellla Gnecco
• Marialejandra Serrano

3. Why franchising is a good idea?
Benefits of franchising:
- Minimization of financial risk
- Avoids error period when going into new
business (experience, knowledge from
mistakes)
- Motivation ( capital at risk)
- Corporate image
- training

4. Target market

5. BACKGROUND
• Couple of university students.
• A small rustic French crêperie.
• High prices Low prices.
• Variety of Products
• Other countries.
• Social Responsibility.

6. FRANCHISES IN JOHANNESBURG
• FASA
• International Franchising Fair
• South Africa’s Top 10 Franchises:
- KFC USA
- McDonalds USA
- SPAR The Netherlands
- Steers South Africa
- Wimpy United Kingdom
- Debonairs South Africa
- Kumon Japan
- Mug and Bean South Africa
- Keg Portuguese- South Africa
- Nando’s South Africa

7. The Nature of the Business:
• Is a chain of restaurants that
opened in 1980 in
Bogota, Colombia.
• Successful company in the
gastronomic sector in our
country.
• There are 52 restaurants
located in the country and
14 franchise.

8. The Financial Requirements
• The price of complete franchise :
167.000US dollars.
 Franchise Fee.
This fee is established for being
allowed to be :
• Part of the enterprise.
• Use the name and credit of the
business.

9. Advantages
• Brand recognition.
• Acquisition of new customers.
• Reasonable prices to the
public.
• The initial fee for a transfer is
lower than a new restaurant.
• Trained employees.

10. Disadvantages
• Just because a franchise is
well-known does not mean
that it will be successful in all
the cases.
• Reduce in corporate profit
• Follow the instructions set by
Franchisor.

12. south africa

13. Major cities
City Population
(millions)
Johannesburg 3.607
Cape Town 3.353
Ekurhuleni 3.144
Durban 2.837
Pretoria 1.404

14. Why Johannesburg?
• Major city of South Africa
• Capital province of Gauteng
• City host of the International Franchising Fair
• English is the predominant language37%
17%
16%
6%
24%
Languages
English
Zulu
Afrikaans
Sotho
Other

15. Location of the franchise
Sandton city shopping center

16. CONCLUSION AND
RECOMMENDATIONS