Houzz For Flooring

Breakout: Social Media
10:30 AM – 11:15 AM
Meeting Room 204-205

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Today’s Topic: Houzz
Houzz is the largest home design site in
the world and on the internet with the
most residential design photos than any
other platform.

Who’s In?
• On it?
• Not on it?
• Never heard of it?
• Don’t care?
• Can’t wait to learn more?
• On it, but don’t know what to do?

If you’re thinking:
Are we on Houzz?
You’ll be pleased to know:
That’s what you’re here
to find out. Lucky you.
#ThanksTSP
Take away: I’m going to pause if everyone starts
searching their company name all at once.

Another social media
site? I don’t have time
for this, I’ve got to worry
about how to reach
customers who want to
buy.
When homeowners are
working on a remodeling
project, Houzz is where
they go to compile
features, styles, colors,
patterns, products and
designs they want to buy.
91% of users are
homeowners.
Take away: It’s ok to high five your neighbor because
it’s finally time we got a site specifically for our industry.

There are so many social
media sites and this is so
new….who’s really using
this?
30+ million homeowners
use Houzz every month
(you heard me)find and
save high end photos.
Take away: What’s that? You have high end photos?
10-15 thousand photos will be loaded today. Keep
listening….

My spouse in on Pinterest
4 hours every night and
she’s not buying or
selecting tile.
All of these images can
be used to collaborate
with friends, families,
designers, architects
and builders on their
project.
Take away: No one gets on Houzz unless they plan to
spend money on a real project.

This is so great, but how
do I get her to pick ME?
No matter when you
tried to market or
retarget her, when she’s
ready to buy, she can
search designers and
contractors in their local
area right from Houzz.
Take away: You’re pretty smart if you’re doing the math
on how many potential Houzz users are in your area.

I hope my neighbor
didn’t see me jump a
little when I realized that
we’ve got a good
chance of her picking
us!
When she gets there,
she’ll not only see your
amazing images, but
she’ll also see reviews
about you, your projects
and helpful answers in
the discussion group.
Take away: Don’t start wondering off in thought about
not having reviews or who’s doing the talking in the
discussions. #ThanksTSP #Q&A

Do reviews really
matter?
You bet your ass they
do.
Reviews and
demonstrated
experience are the
major decision making
factors.
Take away: Don’t freak out that you don’t have
reviews. We’ll show you how.

If she said high end
residential photos,
people with $$ must be
on there.
Houzz users have 2X the
income and home
values of the average
American.
The median age is 51.
Take away: It’s not rude to think about annual income
when it comes to who’s buying your product. About
dating your daughter….maybe. 

Gosh, I hope it’s pretty.
It is.
Take away: Settle down! I’m gonna show you!

Does it apply to us?
It’s a good fit for you if you
have anything to do with
interior or design products
or services for the home,
manufacturer, sell or
distribute a product OR
have a product that would
sell more with visualization.
Take away: If you aren’t sure how it applies to you, we
will be here until Wednesday. Ask us in the hall, at lunch,
whatever!

Tell me more!
This also applies to
Interior designers
Architects
K&B remodelers
Builders
Realtors
Take away: You guessed it, the whole industry.

Dude, she said
designers. We want
those. Wow. Think of the
potential.
1 in 5 Houzz users are
looking for an architect or
interior designer.
Some designer's say that
65% of their website traffic
comes from Houzz.
60% saw in increase in their
blog traffic.
Take away: You’re pretty smart to start thinking how to
get your brand in front of designers. Great job.

I’m listening….keep
going.
58% of Houzz users
planning to remodel and
plan to use a
professional.
The rest are trying to do
it themselves before they
realize they need help.
Take away: The average budget for a kitchen remodel
is over $28K.

I’d feel better with some
hard facts and stats.
48% of homeowners are
planning to build,
remodel or add on in the
next 2 years.
84% plan to decorate or
redecorate.
Take away: Yes, the person in charge of your marketing
budget is going to love this.

Hey wait, is this like
Pinterest where there’s
everything under the sun
and not so much about
flooring?
Flooring is the 2nd most
popular reason why
homeowners sign up for
a Houzz account.
Take away: It’s ok want this to be over so we can get to
Q&A.

That’s great and all, but
how many actually
bought something?
In 2014, 38% of Houzz
users that completed a
project installed new
flooring.
Take away: #ToldYouSo

Is it too late to get in on
this gig?!? Are my
competitors on this?
In the next 6 months, 28%
of Houzz users are
planning to purchase
new flooring.
1 out of 3 users will
replace their flooring in
the next year.
Take away: My number is 415.275.9029. Can’t wait that
long? My cell is 303.883.2110.

42% of people on Houzz are
remodeling or building an
addition right now.
1 in 8 are building custom
homes.
Reminder: There are 30 million
users on Houzz right now.

Dear Manufacturers,
You’re SO welcome.
Love,
Shannon

I hope she gives us some
technical stats on traffic
generation….
33.30% Bounce Rate
8.21 Daily page views
per visitor
6:04 daily time on site
Take away: #YayForAlexa

We are a household
name and don’t need
new business. We’re
covered with word of
mouth.
If you don’t want more
business or money, I’m
pretty sure you’re
supposed to be
somewhere else.
Take away: People don’t communicate anymore, it’s
all done online. Only 5% still use their mouths and 90% of
people trust what others say online more than anything
else.

I wonder if we get any
Google love for this?
Houzz offers categories
and profile fields – all
which are searchable
and loved by Google.
Take away: It’s ok to wonder how you rank.

I wish I’d invented this. I
wonder who did?
The founders of Houzz are a
husband and wife. Back in
2009, they bought a home in
California, which needed a
lot of renovations and they
were clipping magazines for
inspiration and their
renovation didn’t go very
smoothly. So, they created
Houzz to solve that problem.
Take away: Fast forward a few years, they are now the
#1 resource for design and inspiration in the world.
Instead of clipping magazines people just come to
Houzz.

Should we ditch all of
our other social media
and focus on this? Nah,
we’ve already got so
much invested and we
want to reach people
everywhere we can.
You’re right. Let Angie’s
List handle the service
side and Houzz help you
own the product
selection side.
#LikeABoss
Take away: Disclaimer – only do what you can do well.

We’re in! What can we
do to set ourselves
apart?
Whether you are a
manufacturer, dealer,
distributor or designer
you can reach your
target client when they
are looking for you.
Take away: The bonus is that Houzz doesn’t saturate
local markets because they want you to succeed.

I’m glad I signed up for
this session as opposed
to that other one.
Creating Your Space is
thankful you’re here, too
because the other
session is surely amazing.
Take away: If your brain hurts – it’s a good thing. You’re
not supposed to know all of this. (unless you’re a social
media manager!) Do what you do well and we’ve got
your back with social media.

Connect with us!
https://www.linkedin.com/in/shannonvogel
http://www.creatingyourspace.com/
https://www.facebook.com/creatingyourspace
https://twitter.com/cyswebsites
https://www.linkedin.com/company/510348
http://www.youtube.com/CreatingYourSpace
http://www.fromthefloorsup.com/
https://www.pinterest.com/creatingyourspc/

Connect with me!
https://www.linkedin.com/in/shannonvogel
https://www.facebook.com/shannon.vogel
https://twitter.com/thebescene
http://www.youtube.com/c/ShannonVogel
http://www.google.com/+ShannonVogel
https://www.pinterest.com/Shannonbvogel/
https://instagram.com/thebescene/
https://www.yelp.com “Shannon V”
http://www.houzz.com/user/shannon-vogel
http://www.skype.com/en/ shannonbilby

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