SEO4 PR
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Presentation from SEO4PR and Horn Group webinar on search engine optimization techniques for public relations.
![SEO4PR ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/seo4prwebinartemplate-090901234343-phpapp02/85/SEO4-PR-1-320.jpg)
![For Discussion ,[object Object],[object Object],[object Object],Shannon Latta Partner & EVP Horn Group, Inc. www.horngroup.com Greg Jarboe Co-Founder SEO-PR www.seo-pr.com](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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SEO4 PR
- 3. News landscape has changed dramatically since the early 1990s Source: The Pew Research Center for the People and the Press, July 30, 2006
- 5. If you Googled ipod touch on Sept 8… Source: Google, September 8, 2007 Image and news results at top… …and video and blog posts if you scrolled down.
- 6. If you Googled Steve Jobs… Source: Google, September 8, 2007 Image and news results ranked #1… …and video and blog posts if you scrolled down.
- 8. Images in Universal Search results change our eye scanning patterns Source: Enquire Research, Aug. 16, 2007
- 9. Search reverses classic model of communication from push to pull Sources: Harold Lasswell, 1939, and Greg Jarboe, 1998
- 10. 95mm unique visitors/month visit online news sites Source : comScore Media Metrix, Dec. 2006
- 11. It is now as important to appear in Google as is to appear in PC Magazine Source: Google, September 12, 2007
- 12. You’ll often find releases when you conduct a news search Source: Google News, September 14, 2005
- 13. Press releases have passed trade publications as top source of news Source: InformationWeek , June 6, 2006
- 15. Variety of tools can tell you which news search terms are used Source: Google Trends, August 17, 2007 www.google.com/trends
- 16. Hot Trends reflects what people are searching for on Google today Source: Google Hot Trends, Sept. 7, 2007 www.google.com/trends/hottrends
- 17. Media relations should include on the top Google News sources Sources: The New York Times, April 9, 2006, and Google News Report, August 16, 2007
- 23. Blogs can generate 30x more visitors than articles Sources: MarketingSherpa and SEO-PR, August 11, 2006
- 24. ClickTracks thought that click fraud could become a very hot topic in 2006 Source: Google Trends, December 27, 2006
- 25. We optimized press releases, pitched stories and case studies to journalists and bloggers Source: Internet Financial News, Nov. 22, 2006
- 26. 19 press releases generated 354 visitors 350 stories generated 15,660 visitors to their site
- 27. Inbound links from news articles and blog posts helped ClickTracks rank #1 for web analytics Source: Google, December 27, 2006
- 28. Windows Secrets editorial director Brian Livingston got a hot scoop Source: Windows Secrets, March 15, 2007
- 29. Windows Vista activation rapidly becoming a popular search term Source: Google Trends, June 9, 2007
- 30. 40 influential bloggers and journalists mapped in this conversation Source: BuzzLogic, March 8, 2007
- 32. Measure your success from PR outputs to business outcomes Source: MarketingSherpa, Search Marketing Benchmark Survey, August 2006
Notas do Editor
- Shannon Thank you so much for joining us today for SEO4PR – search engine optimization for public relations – Horn Group’s first in our new series of webinars. This topic hit our minds about a year ago and in our quest to educate ourselves, I asked our pal Sam Whitmore if he had any ideas about how to jump into SEO – and Sam referred me to Greg Jarboe and the team at SEO-PR. We conducted a 2 day intensive training for our staff and after that we almost had more questions than answers – so we’ve kept the discussion alive and engaged in an ongoing partnership with SEO-PR. It was Greg and his team who suggested we do a webinar for clients and friends. And the topic is more timely than ever. Tom Foremski’s written several posts on Silicon Valley Watcher about SEO’s threat to public relations (which we don’t exactly agree with by the way). There have been at least half a dozen webinars on the topic in the last 60 days – I sat in on one from Bull Dog and another from the Council of PR Firms, in the last month alone… BusinessWire is doing a whole series of them these days. Clients are trying to figure it out – some on their own because of an assumption that there’s no role for PR in SEO and some think to ask us what we’re doing… And the introduction of Universal Search makes all of this even more interesting – which we’ll talk about today. So let’s get into it…
- We’ve prepared a 3 piece discussion… -new realities -real tools and tips to take away from the call -and 2 great case studies of SEO at work in PR campaigns Please feel free to submit questions throughout and I’ll pass them to Greg, and we’ll only go about 30-35 minutes with the presentation so we’ll have plenty of time for questions at the end. It’s a great pleasure to introduce Greg Jarboe, co-founder of SEO-PR SEO-PR is a search engine optimization firm and a public relations agency. Co-founded in 2003 by Greg Jarboe and Jamie O’Donnell, SEO-PR has offices in Boston and San Francisco. SEO-PR has been praised by world-renowned search authority Danny Sullivan for “focusing on search as a public relations tool.” SEO-PR is one of 10 companies that Larry Chase’s Web Digest for Marketers named to its Who’s Who in SEO Experts. Greg’s career includes several years in PR and marketing for major technology brands like Lotus, and many years on the editorial side – so he really understands the different sides of our industry. Greg – it’s all yours.
- Open it up for last questions – if time… Hopefully this has piqued your interest and given you a few basic tips on how to introduce SEO strategies and tactics into your PR campaigns, not just website and advertising campaigns. I think most of the people on the call today are Horn Group clients, talk to your team leaders about continuing this discussion and incorporating more of these tactics into your program. We’d also be delighted to bring Greg and his team into your offices for a consulting session. And for newer friends on the call, drop me a note or give me a call if you’d like to discuss any of this further. I can make today’s presentation available to anyone, just contact me at your liesure. We’ll also be making the presentation and web cast available on our website within the next week or so. Many thanks for joining us today. Many thanks to Greg for sharing his wisdom and experience. And please mark your calendars for our next webcasts – positioning and message development on October 16 and our Social Media Boot Camp on December 4. Signing off, happy Jewish New Year and have a great weekend.