Presentation launching the

1. Personal and Professional uses of
Social Media
brought to you by:
URock
October 2, 2012
Rockland, Maine

2. Times have changed

3. What ISN’T NEW….
What young people like to do
• Connecting
• Communicating
• Hanging out
• Flirt
• Get popular
• Express yourself
• Test boundaries
What IS NEW….
• You have an AUDIENCE
• You are a PUBLISHER
• You are NOT always in
control of what is published
ABOUT you, or where your
content is seen

4. Where do people
find what they need?

7. People are relying more heavily on
interactive online media for their
information via….

8. http://www.youtube.com/watch?v=3SuNx0UrnEo

9. Questions get answered.
Recommendations are made.
Conversations happen.
Are you part of it?
How should you use it?

10. YouTube: 2nd largest search engine

11. Facebook now has more than
955 million ACTIVE
users

12. Facebook: Statistics
• More than 50% of active users log in each
day
• People spend over 700 billion minutes per
month on Facebook
• 2.7 billion posts are “liked” or commented
on each day
• 250 million photos are shared each day
• 1 million business page “likes” are
happening each day – and that is shared
with all of their friends
Source: Facebook

13. Social media has changed
our consumption of news
our communication
our language
our behavior
our shopping habits…
our lives

14. Social Media for Personal Use

15. How social media has changed
our behavior
• Employer: References? #dontneedem
• Acquaintances can become friends,
quickly
• Friends can become enemies, quickly
• Be THOUGHTFUL when you post, what
you post, to whom you post

16. Facebook
• Do I need to use it? More
than likely you already are
• Visibility: Privacy Controls
Facebook provides
EXCELLENT control of who
sees your data – utilize lists
heavily and control
individual status updates,
photo albums and more.
USE THESE!
• News feed and ticker
functionality – posts can
easily go BEYOND your
friends to THEIR friends
• Spotify incorporates your
musical tastes and listens

17. “Sooo glad my clients today
can’t tell what a good actress I
am, I was hungover hard, and
hated them all"

18. Twitter
Do I need to use it? Great tool
for microblogging, quick posts,
searching and communicating
with a wider audience
Powerful traffic driver to
content and to mobilize
people quickly and organically
(Haiti, Egypt)
Visibility NOT private:
Your posts can be seen by
people searching on
keywords, topics, #hashtags

19. People are listening – BEYOND
your friends
Emma Sullivan, 18 of Kansas

20. "Just made mean comments at
gov brownback and told him he
sucked, in person #heblowsalot"

21. Foursquare
Do I need to use it? If
you enjoy showing
businesses that you
frequent them, and if
you’re just a wee bit
competitive, it is a fun
tool to use. Great for
deals or visiting new
areas
Visibility NOT private:
Your posts can be seen
by people searching or
AT the venue

22. LinkedIn
Do I need to use it? If
you would benefit from
sharing your
background,
establishing your
expertise, getting
references and finding
a job, yes. Be
THOUGHTFUL about
your language
Visibility: Not private
You can be searched on
BEYOND your network

23. Google+ (G+)
• Do I need to use it? If you
enjoy Facebook for the social
aspect, or Twitter for the
opportunity to see the news
and content you should be
reading, you’ll enjoy G+
• Visibility: Privacy Controls
Utilize circles to control who
sees what content, can add
public. Neat feature: When
you share someone elses’
post, it cautions you if theirs
had a limited audience

24. Newer one to watch: Pinterest

25. Newer one to watch: Instagram

26. Newer one to watch: Quora
• Quora aggregates
questions and answers to
topics and allows users to
collaborate on them by
editing questions and
suggesting edits to other
users' answers
• Do I need to use it? If you
want to find quick
answers to questions on a
VAST variety of topics, test
it out, you’ll like it!

27. Using Social Media to find a job

28. Using Social Media to find a job
• Network
• Build a professional identity
• Promote yourself
• Be creative
• Use your privacy settings!
• References >> recommendations

29. Using Social Media to find a job
• LinkedIn = #musthave
• Twitter – Tweetmyjobs.com, use and
search by hashtags
• YouTube: video resume or not?
• Facebook: build connections
• Pinterest and other networks?

30. Social Media’s Impact
on News

31. Media usage is changing

32. Consumer Needs
• Time is a precious commodity, they want to
find information quickly
• They consume media from multiple sources in
multiple formats, no longer does print dominate
consumption
• They are increasingly motivated to want to
contribute to content and see other consumer’s
points of view
• Print brands remain powerful and trusted
online and in print

33. Citizen Journalism

37. Consumption of News is Changing
• People spend more time consuming news,
seek quick information online
• They are less likely to focus on single sources, or be as
concerned about sources any longer
• Although they spend more time, it is in several sittings vs.
leisurely browsing
• Google increases in influence
• Print circulation down internationally
• Readers seek multimedia coverage

38. Google IS the new newsstand

39. Then and Now
Industrial Age Information Age
Info was: Info is:
Scarce Abundant
Expensive Cheap
Institutionally Personally
oriented oriented
Designed for Designed for
consumption participation

40. The “New” Information Ecology
• Blurring line between “news” and
“information”
• Information is “free”
• Information is “at my fingertips”
• Information is available when I want it
• Information is available from multiple
sources

41. The “New” Information Ecology
Volume of
information
grows
70% of adults say
they are
overwhelmed by the
amount of news and
information available
today

42. The Link Economy

43. Social Media’s Impact
on Business

44. The way people shop is changing
• The Internet is the number one tool (by far) when
looking for a job, house or car
• eBay and Amazon.com have changed the way
people shop
• When people are looking for information quickly,
they “google it”
• Yellow Pages books decrease in influence
significantly
• Traditional media viewed as branding tool

45. New marketing tactics

47. Google Juice

48. Search & Reputation Management

49. The Web & Mobile have gone LOCAL
• 1 out of every 5
searches has local
intent
• 1 out of every 3
mobile searches
has local intent and
mobile is up 40%
from last year
- For Bing, 53% of mobile searches have local intent
- On average, 50% of users interested in local mobile
coupons
Source: Gregg Stuart 15miles

50. Search Engine Optimization
• SEO = search engine optimization
• Search engines are the primary way
people find Web sites (and they primarily
rely on first page of results)
• Nearly 70% of people that research
online pre-purchase use search*
*Harris Interactive

51. The key is Reputation Management…
And you need it now more than EVER!

52. Some final thoughts

53. Audience is in control.

54. Brands will be here,
whether they like it or not

55. Remember:
You are Branding Yourself

56. Being a node in a social network
• You are a friend, not an institution
• Your strengths are being an expert, a filter, a
recommender (linker), and a facilitator
• Your audience is bigger than the available
evidence provides – lurkers and future
arrivals are part of the mix
• Your information can have an organic life
beyond your presentation of it
• You can build communities with your
material

57. Being a node in a social network
• You can participate in the Web 2.0 world
• There is a move towards mobility, constant
connectivity, perpetual contact
• You can ask for feedback
• You can act on/respond to that feedback
• You can create opportunities for interaction
with and customization of material
• You can facilitate information sharing

58. Thank you! You survived!
Questions?
Shannon Kinney, Dream Local
shannon@dreamlocal.com
Twitter: @shannonkin
Facebook: facebook.com/shannonkinney,
facebook.com/dreamlocal
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