GAUGECon 2012 Boston Conference Preview

OCTOBER 3  4, 2012 BOSTON, MA

part of

Produced by

www.gaugecon.com
Jason L. Baptiste Alex Langshur Steven Mulder
Onswipe Cardinal Path NPR

WELCOME

Dear Google Analytics Professionals,
Welcome to Google Analytics Users’ Great Event (GAUGE), the two-
Table of Contents
day Google Analytics (GA) User Conference unlike any other. Prepare Agenda Overview......................2
yourself to learn, share knowledge, and network throughout your stay.
Session Descriptions....................4
We’ll kick-off GAUGE on Wednesday with a keynote from Jason L. Keynote/Speaker Bios................8
Baptiste, CEO and Co-Founder, of Onswipe. Jason will share insights
from his expertise in making the transition from a seller to a storyteller, Sponsors................................. 11
while using data as a main character to tell the story. Hotel/Location......................... 13
Our Help Desk and Exhibit Halls open right after Jason’s keynote, allowing Registration Info....................... 14
you to receive expert one-on-one help with our Analytics Help Desk, as
well as insight into the latest products and services from our sponsors.

Our day is filled with networking, one-on-one interactions, and a chance
to meet with the Googlers from the Google Analytics product team!
GAUGE
Thursday begins with a joint keynote from NPR and Cardinal Path,
featuring speakers Steve Mulder and Alex Langshur: Seeing the forest Stay Engaged
AND the trees: How NPR can see Detail Behavior Data at Massive Scale
to Drive Unprecedented Insight.

On both Wednesday and Thursday we will cover GA fundamentals,
marketing analysis and analyst training, GA strategy, mobile and social Connect with your peers,
applications, and technical breakouts in our in-depth training workshops. the latest conference news
These workshops are led by Google Analytics Certified Partners and will and more on social media:
give you the insight, techniques, and hands-on experience to broaden
your Google Analytics skills. Twitter: @GaugeCon
Conference Hashtag #GaugeCon
You’re surrounded by the brightest minds, innovative professionals, and
people like yourself who want to network and enhance their knowledge Facebook: facebook.com/GaugeCon
of Google Analytics. Linkedin Group Name:
Gauge Conference
Enjoy!
Caleb Whitmore,
Conference Chair

© 2012 Rising Media, Inc 1 www.gaugecon.com

AGENDA OVERVIEW

Wednesday, October 3rd – Google Analytics Training Day (Day 1)

8:00 – 9:00am Registration / Meet n’ Greet

Welcome & Opening Remarks
9:00 – 9:15am
Caleb Whitmore, Analytics Pros
Keynote Address
9:15 – 10:00am
The Art of Storytelling, Jason L. Baptiste, CEO & Co-Founder, Onswipe

10:00 - 10:!5am Break / Vendor Tables Open / Help Desk Open

Sessions Begin GA Fundamentals Training Analyst Training Developer Training

TRAINING SESSION 1: TRAINING SESSION 1: TRAINING SESSION 1:
Fundamentals of Google Untangling the Mysteries of New Application Tracking
10:15 – 11:15am Analytics Attribution Modeling and Multi- Jerry Hong, Google & Jiajing
Alex Langshur, Cardinal Path Channel Funnels
Wang, Google
Corey Koberg, Cardinal Path

TRAINING SESSION 2: TRAINING SESSION 2: TRAINING SESSION 2:
To Be Announced Slicing & Dicing your Data: To Be Announced
11:15 - 12:15pm Segmentation, Cohorts &
Understanding Visitor Behavior
Justin Cutroni, Google

12:15- 1:15pm Lunch: Networking Round Tables / Help Desk Open / Vendor Tables

Product Q&A with Google Analytics Team
1:15 - 2:00pm
Justin Cutroni, Google

2:00 – 3:00pm TRAINING SESSION 3: TRAINING SESSION 3: TRAINING SESSION 3:
Campaign Tracking and Tagging Analyzing the Flow of Your To Be Announced
Secrets That The Pros Use Customers
Scott Shannon, Cardinal Path Jerry Hong, Google & JiaJing Wang,
Google

3:00 - 3:30pm Break / Vendor Tables / Help Desk Open

TRAINING SESSION 4: Training Session 4: TRAINING SESSION 4:
To Be Announced To Be Announced
Mastering Content Experiments
3:30 – 4:30pm Scott Shannon, Cardinal Path

TRAINING SESSION 5: Training Session 5: TRAINING SESSION 5:
To Be Announced Improving Search Optimization To Be Announced
4:30 – 5:30pm with Google Analytics
Jackson Lo, Cardinal Path

5:30 – 8:00pm Reception & Developer Application Showcase


AGENDA OVERVIEW

Thursday, October 4, 2012 – Google Analytics User Conference (Day 2)

8:00 – 9:00am Registration & Meet n’ Greet

Keynote Address
Seeing the Forest AND the Trees:
9:00 – 9:45am How NPR Can See Detail Behavior Data at Massive Scale to Drive Unprecedented Insight
Alex Langshur, Cardinal Path
Steve Mulder, National Public Radio (NPR)

What’s New with Google Analytics?
9:45 – 10:30am
Justin Cutroni, Google and Team

10:30 – 11:00am Break / Vendor Tables / Help Desk Open

Sessions Begin Business & Strategy Analysis & Optimization Mobile & Social

BREAKOUT SESSION 1: BREAKOUT SESSION 1: BREAKOUT SESSION 1:
Analytics Success Loving the New Version of GA Drilling Into Social with Google
11:00 – 11:45am Alex Langshur, Cardinal Path Rachael Gerson, SEER Interactive Analytics

11:45 – 1:00pm Lunch – Networking Round-Tables / Help Desk open / Vendor Tables

1:00 – 1:45pm Keynote Address: To Be Announced!

1:45 – 2:15pm Sponsor Presentations

Business & Strategy Analysis & Optimization Mobile & Social

To Be Announced Breakout Session 2: Secrets of To Be Announced
2:15 – 3:15pm Dorcas Alexander, LunaMetrics the Custom Variable Ninjas
Corey Koberg, Cardinal Pat

To Be Announced Client vs. Consultant: Avoiding To Be Announced
3:15 - 4:15pm the GA Failure Trap
Robbin Steif, LunaMetrics

4:15 – 4:45pm Break / Vendor Tables / Help Desk Open

4:45 – 5:30pm Closing Remarks, Q&A


SESSION DESCRIPTIONS

10:15 – 11:15

Wednesday, October 3, 2012 Analyst Training
8:00 – 9:00 This workshop track will focus on Google Analytics
fundamentals: a general overview of how GA works, what
Registration / Meet n’ Greet reports are available, how to use the various features of the
reporting interface, campaign tracking fundamentals, and
9:00 to 9:15 basic account administration.
Welcome & Opening Remarks Track Leader: TBA
Caleb Whitmore, Analytics Pros
TRAINING SESSION 1
9:15 – 10:00 Untangling the Mysteries of Attribution
Modeling and Multi-Channel Funnels
KEYNOTE Conversions may not come from where you think, but after
The Art of Storytelling attending this module, you’ll understand how you can use
Google Analytics to see across multile marketing channels
Stop selling and start storytelling. How to attract customers, and attribute conversions to the way real people use your
investors, and the press to your company’s mission. website and respond to your marketing.
Jason L. Baptiste, Onswipe Corey Koberg, Cardinal Path

10:00 – 10:15 10:15 – 11:15
Break / Vendor Tables / Help Desk Open
Developer Training
10:15 – 11:15 This workshop track will focus on Google Analytics
GA Fundamentals Training reports are available, how to use the various features of the
This workshop track will focus on Google Analytics
basic account administration.
reports are available, how to use the various features of the Track Leader: TBA
basic account administration.
TRAINING SESSION 1
Track Leader: TBA New Application Tracking
Google Analytics moves beyond the web! Learn how app-
TRAINING SESSION 1 tracking is now a first class citizen in GA and what the
Fundamentals of Google Analytics means in terms of leveraging new reports to measure the
success of your apps.
If you’re new to Google Analytics then this workshop track
is for you! In this first session, learn where to start with GA, Jerry Hong, Google
how it works, and what to avoid on your way to success. Jiajing Wang, Google



11:15 – 12:15 2:00 – 3:00

GA Fundamentals Training Analyst Training
TRAINING SESSION 2 TRAINING SESSION 3:
Setting Up Goals in GA Analyzing the Flow of Your Customers
Description is coming soon! There has been a lot of excitement around Flow Visualization
since its creation about a year ago. Learn what the team has
11:15 – 12:15 done to take this beautiful visualization to new heights!
Jerry Hong, Google
Analyst Training
JiaJing Wang, Google
TRAINING SESSION 2:
Slicing & Dicing your Data: Segmentation, 2:00 – 3:00
Cohorts & Understanding Visitor Behavior
In this session we’ll zip through the simple segmentation
Developer Training
ideas and techniques, the deep-dive into new segments TRAINING SESSION 3:
techniques that can yield profound insights for your business. To Be Announced
We’ll talk about moving beyond sessions and understanding
Description is coming soon!
your visitors, the actual people, that use your site. And we’ll
also investigate cohorts and introduce how groups of people,
3:00 – 3:30
who do things at the same time, can be analyzed.
Justin Cutroni, Google Break / Vendor Tables / Help Desk Open
3:30 – 4:30
11:15 – 12:15
GA Fundamentals Training
Developer Training
TRAINING SESSION 4:
TRAINING SESSION 2:
To Be Announced

12:15- 1:15
3:30 – 4:30
Lunch: Networking Round Tables / Help
Desk Open / Vendor Tables Analyst Training
TRAINING SESSION 4:
1:15- 2:00
Mastering Content Experiments
Product Q&A with Google Analytics Team
Justin Cutroni, Google Description is coming soon!
Scott Shannon, Cardinal Path
2:00 – 3:00

GA Fundamentals Training
TRAINING SESSION 3:
Campaign Tracking and Tagging Secrets
That The Pros Use
Scott Shannon, Cardinal Path


3:30 – 4:30

Developer Training Thursday, October 4, 2012
TRAINING SESSION 4: 9:00 - 9:45
To Be Announced KEYNOTES
Seeing the Forest AND the Trees:
4:30 – 5:30 How NPR Can See Detail Behavior
Data at Massive Scale to Drive
GA Fundamentals Training Unprecedented Insight
TRAINING SESSION 5: Imagine you are required to provide accurate analysis on the
To Be Announced state of your organization, based on data cobbled together
Description is coming soon! from hundreds of different web properties, all running a
smattering of CMS’s and homegrown codebases, and all
4:30 – 5:30 containing a wide mix of content types and structures. Add
to that, your requirements are to report in aggregate while
Analyst Training being able to drill down to groups of sites or even specific
sites, and that all of those sites are independently run and
TRAINING SESSION 5:
operated (read: you don’t control that code). That’s the
Improving Search Optimization with Google challenge faced by NPR Digital Services working with NPR
Analytics stations across the country, and in this joint presentation with
Are you looking to improve your search optimization efforts? NPR, Cardinal Path will demonstrate how they were able
In this session, discover how to use Google Analytics to to develop and deploy innovative technology to generate
identify issues and track search performance. infinitely flexible, extremely robust, rapidly deployable and
massively scalable GA code that delivers unprecedented
benchmarking capabilities and insight into the operations of
the network in the aggregate, by station, by content type, by
4:30 – 5:30
region, by market, or by any other segment of interest.
Developer Training Alex Langshur, Cardinal Path & Steve Mulder,
National Public Radio (NPR)
TRAINING SESSION 5:
To Be Announced 9:45 – 10:30
Description is coming soon! What’s New with Google Analytics?
Justin Cutroni, Google and Team
5:30 – 8:00
Reception & Developer Application 10:30 – 11:00
Showcase Break / Vendor Tables / Help Desk Open
11:00 – 11:45

Business & Strategy
BREAKOUT SESSION 1:
Analytics Success
Principles and process for creating a strategy and plan that
will lead to success with Google Analytics.


11:00 – 11:45 2:15 – 3:15

Analysis & Optimization Analysis & Optimization
BREAKOUT SESSION 1: BREAKOUT SESSION 2:
Loving the New Version of GA Secrets of the Custom Variable Ninjas
With the New Version of Google Analytics becoming default Techniques for using this powerful feature to better
and the old version retiring in early 2012, there’s no better understand and segment visitor behavior and value.
time than this session to get up to speed on this major step Corey Koberg, Cardinal Path
forward for Google Analytics!
Rachael Gerson, SEER Interactive 2:15 – 3:15

11:00 – 11:45 Mobile & Social
BREAKOUT SESSION 2:
Mobile & Social
To Be Announced
BREAKOUT SESSION 1:
Drilling Into Social with Google Analytics
In the middle of a social media revolution, it is critical for 3:15 – 4:15
companies to understand the value and impact social media
can add to their bottom line. Come learn more about how Business & Strategy
you can use Google Analytics to track and analyze social BREAKOUT SESSION 3:
activities.
To Be Announced
11:45 – 1:00
3:15 – 4:15
Lunch: Networking Round Tables / Help
Desk Open / Vendor Tables Analysis & Optimization
1:00 – 1:45 BREAKOUT SESSION 3:
Keynote Address: To Be Announced! Client vs. Consultant: Avoiding the GA
Failure Trap
1:45 – 2:15 As a Google Analytics user, when should you seek the help
Sponsor Presentations of a professional, and how can you make the engagement
successful? In this session discover the pitfalls that lead to failure
2:15 – 3:15 of an engagement and learn and discuss practical advice on
working with a consultant or contracted professional and how
Business & Strategy to set realistic expectations for all. And yes, we’ll talk about how
BREAKOUT SESSION 2: to get help when you don’t have a GA support budget.
To Be Announced Robbin Steif, LunaMetrics
3:15 – 4:15
Dorcas Alexander, LunaMetrics
Mobile & Social
BREAKOUT SESSION 3:
To Be Announced

KEYNOTES & FEATURED SPEAKERS

Dorcas Alexander Justin Cutroni
LunaMetrics Google

Dorcas Alexander has conducted multi-day seminars in Justin Cutroni is Google’s Analytics Advocate. As a respected
Google Analytics in major cities across the East Coast. She leader in the web analytics industry, he helps organizations
also works with customers every day over the phone and integrate web analytics into their decision making processes.
by webinar, helping them find insights in their analytics Justin commonly interacts with senior level management to
data. Dorcas’ experience in web analytics ranges from drive the strategic use of web data and collaborates with
technical implementation and troubleshooting to reporting marketing and IT teams to develop implementation plans
and analysis for all types of sites including e-commerce, and processes needed to generate actionable data and
education, business-to-business, game sites, and more. business insights. An active participant in the web analytics
community, Justin speaks at various industry events with a
Before coming to LunaMetrics, Dorcas was a software trainer
strong passion for sharing knowledge and advancing the
at a major international law firm. She has also worked
analytics industry.
in advertising and computer science research. She has a
master’s degree from the Language Technologies Institute Justin began his career with Accenture, working with
at Carnegie Mellon’s School of Computer Science and an financial services clients to redesign and change business
undergraduate degree in journalism. processes with custom software. Most recently Justin was
Director of Digital Intelligence for Cardinal Path and prior
to that held the position of director of analytics at EpikOne,
where he consulted with hundreds of companies about
Google Analytics and web analytics.
Jason L. Baptiste
Onswipe Justin is the author of Google Analytics Short Cut, (O’Reilly
Media, Inc., 2007) and Google Analytics (O’Reilly Media, Inc.,
2010) and co-author of Performance Marketing with Google
Jason L. Baptiste, is currently the CEO and co-founder
Analytics (Wiley, 2010). Justin holds a degree in Mechanical
of Onswipe, a platform for tablet publishing and
and Aerospace Engineer from Worcester Polytechnic
advertising. In 2011 Jason was named to Forbes 30 Under
Institute.
30, Businessweek’s Top 25 Under 25 entrepreneurs, INC.
Magazine’s 30 Under 30, and the CEO of one of TIME Inc’s
10 Best Startups. Jason is currently a professional author
of the book “The Ultralight Startup” published by Penguin
Books. Jason starred in Bloomberg’s TV Show “Techstars” Charles Davis
that chronicled the first 6 months of Onswipe’s history in the Blast Advanced Media
Techstars progam.
In his spare time, Jason is an avid runner, blogger, and Charles is an entrepreneur at heart and Solutions Director
advisor to other startups such as Ambassador. Jason received for Blast Advanced Media. He works directly with clients
a BS from the University of Miami in Computer Information to understand the most important details of their business
Systems. Jason currently resides in New York City, NY. and how we can best meet their demanding needs. With
a background in enterprise level software systems, an
understanding of the software lifecycle, and having started
and operated a successful small business, Charles connects
the business needs of each client with the skills of our
diverse team to provide the maximum effect on the revenue
and profitability of each client. Charles’ areas of special
interest are project design, project management, website
optimization, and developing strategic partnerships with
great companies.



Rachael Gerson Corey Koberg
SEER Interactive Cardinal Path

Rachael leads the analytics division at SEER Interactive, Corey is a consultant and speaker in the field of search
a Search Agency based in Philadelphia. Rachael’s work engine and online marketing, and is a regular instructor of
developing tracking recommendations and strategies web analytics, pay per click management, and other Internet
has always focused on aggressively pursuing the most marketing courses and webinars.
positive and tangible ROI possible. As a Google Analytics Corey holds a degree in Electrical and Computer Engineering
Qualified Individual and consummate educator, Rachael has from the University of Illinois and has been involved in
been named by Google as one of a select group of “Top Internet related engineering and consulting for over 14
Contributors” to the Google Analytics product forum. years, beginning his career in the labs that developed the
With an extensive background in search engine optimization world’s first web browser. After working for Intel, Compaq,
and telecommunications, Rachael has applied her analytical and Qualcomm, Corey has been instrumental in helping
mind to a wide variety of industries over the past 11 years. companies find and employ a scientific, results-oriented,
Clients have run the gamut from finance to healthcare and professional approach to web analytics and search marketing.
retail, as well as highly competitive spaces such as coupons He brings a wealth of experience in online marketing and
and marketing automation. Rachael is also a regular website analytics, and has worked with companies large and
contributor to Mashable and the SEER Interactive blog, small to implement and leverage Google Analytics to drive
where she shares her research on the latest Google Analytics the bottom line.
changes and methods to create efficiencies in analytics.
Rachael frequently speaks to local organizations, as well
as high school and college students, about the basics of
analytics and SEO and the role the two play in the broader
spectrum of marketing and advertising. Alex Langshur
Cardinal Path
Rachael has a BS in Marketing and Business Law from
Villanova University. In her free time, Rachael volunteers
with multiple organizations, including serving on the Board Alex Langshur is a co-founder and Senior Partner of Cardinal
of Directors for Laurel House, a comprehensive domestic Path, a web analytics, search optimization and marketing
violence agency in Pennsylvania. consulting firm. Cardinal Path is the largest pure-play digital
performance measurement firm in North America, committed
to helping clients leverage their web, mobile, social media,
email and search initiatives to turn convert visits to value, and
prospects into customers.
Jerry Hong
Google Alex is a sought after speaker having keynoted and presented
at digital marketing conferences around the world. He is
the past-President and a current Director Emeritus of the
Jerry Hong is a product manager at Google, and has led Web Analytics Association (WAA), and a member of the
product developments in some of Google Analytics’ newer Emetrics Marketing Optimization Summit Advisory Council.
initiatives, including Flow Visualization. He has a passion for He teaches courses on web analytics, search optimization and
pushing the boundaries of analytics and empowering users to digital measurement for University of British Columbia, GSA
analyze their customers to gain powerful, actionable insights Web Manager University and WAA Base Camp, and has been
with innovative solutions. published in journals and magazines including Government IT
Prior to joining the Google Analytics team, Jerry was a Week, Government Executive, CNN Money and others. Alex
product manager for Android’s carrier billing feature, giving lives in Boston with his wife, two sons and golden retriever.
him a perspective of commerce in the mobile space. He hopes Find out more at www.cardinalpath.com.
to bring fresh, creative ideas into analytics to expand its
possibilities. Jerry currently holds a M.S. in EECS (Electrical
Engineering and Computer Science) as well as a B.S. in
Economics and EECS from University of California, Berkeley.



Steven Mulder JiaJing Wang
NPR Google

Steve Mulder is Director of User Experience & Analytics at JiaJing Wang is a product manager at Google, leading
NPR Digital Services, where he supports NPR stations across Google Analytics’ mobile product development. Some of
the country in online audience growth and engagement. his work include the recently launched Google Mobile App
Through his expertise in digital strategy, design, usability, Analytics beta and the Analytics Android app. He’s also a
and business intelligence, he delivers products, services, and passionate developer and has built his own mobile app on
consulting that help stations become as powerful online as iOS and Android.
they are on air. Currently, he’s focused on creating a new Prior to joining Google, JiaJing worked in Brussels, Belgium
Analytics Service tailor-made for public media. In his previous as a management consultant at McKinsey & Company,
life, Steve worked with organizations such as Nokia, Fidelity, focusing on high-tech and media industry and has led a
Samsung, 3M, and TripAdvisor on their online experiences. research on “Big Data” with McKinsey Global Institute.
He is a regular speaker at web conferences and is the author JiaJing holds a double master degree in EE from Shanghai
of The User Is Always Right: A Practical Guide to Creating and Jiao Tong University and Ecole Centrale de Lyon. In his part
Using Personas for the Web. On Twitter he’s @muldermedia. time, JiaJing enjoys snowboarding, diving and spending time
with family.

Robbin Steif
LunaMetrics Caleb Whitmore
Analytics Pros, GAUGE
Robbin Steif, owner and founder of LunaMetrics, has a long
history of working with and training in Google Analytics. In
Caleb Whitmore is a veteran user of Google Analytics and
addition to the many in-person courses she has run, she does
a frequent speaker and contributor to blogs on the subject
a great deal of webinar training for individual clients who
of Performance Marketing and co-author of the book
need to manage their Google Analytics by themselves. She
Performance Marketing with Google Analytics. He is best
has been a member of the board of directors for the Web
known for helping clients to solve business and marketing
Analytics Association and is a frequent speaker and trainer on
challenges using Google Analytics.
the topics of Google Analytics as well as conversion science.
Robbin’s claim to fame is always ensuring that trainees gets Caleb is Founder of the GAUGE Google Analytics User
all their questions answered by the end of their training, or Conference circuit, and founder of Analytics Pros, a Google
soon thereafter. Analytics Certified Partner providing specialized products,
consulting, training, and support to agencies, start-ups and
Before founding LunaMetrics, Robbin started her career
enterprise-level clients worldwide. Prior to this, Caleb built
at IBM, where she worked in direct response marketing.
the Search & Analytics team at POP, a leading independent
In previous lives, she has owned both a company with an
Interactive Agency and one of the first Google Analytics
e-commerce site and one with a lead-generation site. She has
Authorized Consultancies.
also worked in website usability and artificial intelligence.
Steif is a graduate of Harvard College and the Harvard Caleb lives in Bend, Oregon with his wife and children and in
Business School. his spare time enjoys Hiking, Skiing and Fly Fishing with his
family.


THANK YOU SPONSORS

DISPLAY SPONSORS

PRESENTING PARTNERS

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HOTEL/LOCATION
Hotel/Location

Hotel Rooms and Location: Seaport Boston Hotel
Hotel Rooms and Location:
Seaport World Trade Center Seaport Boston Hotel & Hotel World Trade Center
Seaport Boston Seaport
200 Seaport Boulevard, Center provides you with refreshingly different style and service
Seaport World Trade Seaport Boston Hotel & Seaport World Trade Center provides
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Boston, MA 02210 you with refreshingly different style and service while you’re
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the Seaport Boston Hotel at the special show rate of to all major points of interest including the of interest
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$279 per night plus tax. Complimentary in room Wifi
There are a limited number of rooms available at the District, Freedom Trail, Faneuil Hall and the NorthHall
including the Financial District, Freedom Trail, Faneuil End.
is included in this rate. the specialwill be available until
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5:00PM EST onComplimentaryAugust 29th,is included in
night plus tax. Wednesday, in room Wifi or until the
group rate is sold will be available until 5:00PM EST on
this rate. This rate out, whichever is earlier. To book
aWednesday, August 29th, or until the group rate is sold out,
room at The Seaport Boston Hotel please call hotel
reservations earlier. To book a room reference Data Driven
whichever is at 877-SEAPORT and at The Seaport Boston
Hotel please call hotel reservations at 877-SEAPORT and
Business Week or visit:
reference Data Driven Business Week or visit:
http://www.textanalyticsworld.com/boston/2012/
www.gaugecon.com/location
hotellocation

13 © 2012 Rising Media, Inc. Note: Conference agenda subject to change. Visit website for current information. www.textanalyticsworld.com/boston

REGISTRATION

Register now at: www.gaugecon.com/register

Register now! Early Bird Regular Price Onsite Price
ENDS AUG 17 ENDS OCT 1

Day 1: Training Workshops $445.00 $495.00 $595.00
Attend your choice of training workshops
Breakfast and lunch included

Day 2: Google Analytics User Conference $445.00 $495.00 $595.00
Full-access pass to the Google Analytics
User Conference portion of GAUGE
Breakfast and lunch provided

Day 1 & 2: $795.00 $895.00 $995.00
October 3 & 4, 2012


EVENTS CALENDAR

London • Nov 15 - 16, 2012
Boston • Sep 30 - Oct 4, 2012
Stockholm • Oct 15 - 16, 2012
Ft. Lauderdale • Oct 9 - 11, 2012
Düsseldorf • Nov 6 - 7, 2012
.....................
Düsseldorf • Nov 6 - 7, 2012
London • Nov 27 - 28, 2012
Melbourne • Nov, 2012
San Francisco • Apr 15 - 17, 2013
London • Nov 27 - 28, 2012
Chicago • June 2013
Toronto • Mar 18 - 21, 2013
San Francisco • Apr 14 - 18, 2013 ....................... London • Sep 19 - 20, 2012
Berlin • Feb 2013
..................... .....................

Boston • Oct 3 - 4, 2012
Hamburg • Nov 12 - 13, 2012
Boston • Sep 30 - Oct 4, 2012
Düsseldorf • Nov 6 - 7, 2012 ....................... .....................
London • Nov 27 - 28, 2012
Toronto • Mar 18 - 21, 2013
Boston • Oct 1 - 3, 2012
..................... Helsinki • Oct 17 - 18, 2012
Vancouver • Oct 2012
.....................
.......................
Boston • Oct 3 - 4, 2012

..................... Sydney • Sep 10 - 13, 2012
Ft Lauderdale • Oct 28 - Nov 1, 2012
....................... .....................
Melbourne • Aug 2012
Stockholm • Oct 15 - 16, 2012 Chicago • Sep 27 - 28, 2012
Toronto • Mar 18 - 21, 2013
München • Apr 9 - 10, 2013 Boston • Oct 1 - 2, 2012

www.risingmedia.com

GAUGECon 2012 Boston Conference Preview

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