1. S-PARADIGMwww.sparadigm.in
CSR & Reputation Services
D. Media Relations
 Developcomprehensiveannualmediastrategy
 Develop media docket - company & spokesperson profile, press release, logos,
pictureswithe-kituploadedonwebsite
 Mediainterac ons-pressconference,exclusiveinterac ons
 Factoryvisits&FAMtrips
 Supportservices-NewsTracking|VenueBrandingetc
E. Events
 Iden fysector-specificeventsforpar cipa onasdelegatesorspeaker
 Partnering with events, industry trade bodies to gain mindshare with brand
visibility
 Developcompanypolicyforsuppor ngeventsthatcomplywithbrandstrategy
Ins tu onal Memberships
 Secretary - IMCI, Ins tute of Management Consultants of India -
Hyderabad Chapter
 Individual Member - All India Management Associa on, AIMA
 Member of Asian Media Informa on and Communica on Center
AMIC, Singapore
 Member - PRSI & PRCI and Adver sing Club of Hyderabad
 Presented research papers at Global AMIC conference in Kuala
Lumpur & Indonesia
103, J M Apartments, Opp. G. Pulla Reddy Sweets
Somajiguda, Hyderabad - 500016
HP: +91.99490.93501, Mail: shankar@sparadigm.in
@chelluri shankar.chelluri
URL: www.sparadigm.in

2. Clients:
WeworkonAnnualRetainer&Projectbasistoservefollowingclients:
a. East Coast Energy, Athena Chha sgarh: Servicing their communica on needs
since August 2010 - Advice & Implement CSR Strategy, Newsle er, Media
Rela on&Websiteetc.
b. Kenes Exhibi ons: Handled Defence & Aerosupply 2014 and Agritex 2015 -
Design&executepromo oncampaigninPrint,TV,Online,Radio&Media
c. ISN Inc.: Working on American Educa on Expo since 2013 by designing
promo onal campaign in Hyderabad, New Delhi, Chennai & Ahmedabad with
Print,Radio,EventPromo on,SocialMedia,TVandMediaRela ons
d. Trimex Sands: Advising client in development & implementa on of CSR Policy &
Strategy-workingontheirannualCSRReport
e. Axis Clinicals: Support their Marke ng Communica ons by developing website,
brochure&marke ngcollateralsandClinicalTrialsAdvocacyprogram
f. Raju Vegesna Founda on: Support implementa on of CSR strategy to develop
annualreportandwebsitewithregularupdates
g. TridentChemphar:Marke ngcollaterals,developedcontent&designwebsite
h. AtumIT:Supportwebsitedesign&content
Others: Triangle Football, Pa l Rail Infrastructure Ltd, Maruthi Corpora on Ltd,
ExleazConsul ng,GolfBuddies,MiningEngineersAssocia onofIndia,SLNTerminus,
Microfinance Ins tu ons Network, GenY Medium, Vishwa Infrastructure among
others.
Customer
Audience you’re trying
to influence
Who
Company Product, culture perception What
Competitors How do you differentiate Why
Culture Emotional Connection How/When
CONTEXT
STORYTELLING
Mechanics of Story Telling:
We help clients by developing a strategic communica on framework that aligns
with organiza on business plan. This framework helps client handle CSR &
Stakeholder Engagement, Marke ng & Internal Communica ons, Crisis
Communica ons, Media Rela ons and Events. Our aim is to help companies
conduct their business in a transparent and ethical manner that engages and
impactssocietyposi vely.
A typical communica on consul ng mandate would entail development of the
following ver cals:
A. Corporate Social Responsibility
 Develop CSR Policy
 CSR Project Design
 Need Analysis
 Social Impact Assessment
 Develop & design CSR reports
B. Marketing & Internal Communications:
 Corporate | Brand Films - concept, design, theme & script
 Radio Spots - script, jingle & media plan
 Collaterals (brochures|flyers): concept,
design, content & prin ng
 Website or web portal - design, theme,
wireframe, SEO, Payment Gateway,
Content Management Suite, Digital
Publishing, Website Analy cs etc
 Digital support on website | portal
with Social Media like FB, LI, Twi er
etc
 Newsle er, intra-net content for keeping
staff engaged
C. Crisis Communications
 Develop crisis communica on manual
 Define messaging pla orm to be used
during crisis situa on
 Iden fy senior company
spokesperson for media interac on
 Iden fy media and work with them
during crisis
 Recommend stakeholders engagement
with different programs
 Media training to operate in crisis situa on
People
Corporate Social
Responsibility (CSR)
Profit
Generation of
sustainable
business results
Planet
Environmental
protection and
conservation
S PARADIGM CONSULTANTS is a CSR and Reputa on Advisory firm that helps
companies in brand building and communicate be er with stakeholders. We help
companies in leveraging the Art of Story Telling to engage & communicate with
their internal and external audiences. Story Telling is a brand building tool that
needs meandinvestment-akintorunningaMarathon!!
Story TellingcantaketheformofAnnualReports,CorporateFilm,Website,Media
Interviews, Brochures, Newsle ers, Recruitment Adver sing, CSR Reports etc.
Thestorycanbetoldacrosspla ormsthatincludetradi onalmediumslikePrint|
TV | Radio or new age like Social Media, Online Mediums like Facebook | Twi er |
You Tube | LinkedIn | Blogs etc. We help Write & Market your story to different
audiencesacrosspla orms.
Shankar Chelluri is a consummate prac oner of Story Telling
with 22 years of professional experience panning News
Repor ng & Public Rela ons and follows KISS (Keep it Simple
Stupid) strategy. Working as a Business Reporter in New Indian
Express, Deccan Chronicle & Times of India for 8 years made
Story Telling easier. While working in Vaishnavi Corporate
Communica ons P. Ltd., a leading na onal PR agency as
Regional Director – South, that handled mandate for 90 Tata Group companies in
IT, Telecom, Steel, Chemicals, Hotels and others like Sun Microsystems, Exide
Ba eries, ITC Foods et. for 5 years: gave him breadth of rich experience managing
diverse organiza ons & working cultures and their approach to communica on.
Managing Reputa on as GM - Corporate Communica ons for India's first PPP
Airport - GMR Hyderabad Interna onal Airport for 3 years improved his ability to
helpclientslookatthelargerpicturewhiles llhavingeyefordetail.Thiswasdone
with help of CSR & Stakeholder Engagement, Marke ng & Internal
Communica ons, Crisis Communica ons, Media Rela ons and Events for Brand
BuildingandManagingReputa on.
Presently, an independent Management Consultant since May 2010; Shankar
Chelluri is doing the above with special emphasis on Corporate Social
Responsibility & Reputa on Management - helping companies evolve to do
business in a Responsible, Ethical, Transparent manner leaving a posi ve impact
onsociety
About Founder
EAST COAST ENERGY PVT LTD