4. The UK is multi-cultural which creates diverse
religions and ways of life.
5. A Muslim man runs a media company, and he
has been approached to make a short viral
advert.
The ad could potentially offend Muslims.
Should he make the ad?
6. A different media company is run by
someone who doesn't have any religious
beliefs.
Should they make the ad?
7. Outside of the UK this problem may be even
bigger
- especially when approached by
international companies.
8. Media companies all over the world act
differently.
Their culture is something to be aware of.
