Often referred to as the Chinese WhatsApp, WeChat, the most popular messaging APP in China, goes far beyond messaging. Without ever leaving the APP, users can chat, share, play game, do shopping, hail a cab, to name but a few. In China, brands must catch this opportunity to reach out to people. So, how can WeChat be used efficiently as a marketing tool and answer customers’ needs and desires? We created comics representing simple daily-life situations in which WeChat is a super hero, always here at your service, adding value to your life at every opportunity.

1. SUPER WECHAT
if you need a wingman,
i'm here for you bro
JULY,
2014
That chick over
there is so hothot
chick
UNCLEADope comics
Let’s look
around...
‘ look
Damn!, Wechat is
a babe magnet!
Damn!
babe magnet!
A few minutes later...
Hmmm...
Ok then.
Hey,
do you want
to have
dinner with
me tonight?
‘
Hmmm...
...akward...
Now if you’ll
excuse me,
I need to use the
ladies room.
‘
‘
Huh?!
SWOOSH
SWOOSH
He is stunning!
Hmm... This Cabernet
Sauvignon is rich,
full bodied. Intense.
I notice hints of
blueberries & oak.
a Perfect match
with some
braised ribs.
&
‘Intense.
He is stunning!
Hmm...
WECHAT,
SO MANY WAYS
TO IMPRESS.