Keynote address to over 400 business leaders in Australia & New Zealand

1. - Albert Einstein
“Knowledge is Experience
everything else is just
Information”

2. The 2.5LB mass
in our heads is
an experience
machine

3. WE MUST ACCEPT
A lot happens that
is subconscious
non verbal
and
out of reach
of the consumer

4. So asking consumers about their
experiences after the fact
IS JUS ET NOIS

5. and design is the most
difficult experience
to articulate

6. but because design is
one of the most
important
business drivers

7. businesses must focus on it
with the added value &
knowledge from
consumer neuroscience

8. 3 Neuro Principles of
Experiential Design
self conceptualisation
self observation
active participation & real experience

9. active participation &
real experience
stimulates
all the senses

10. self observation
provides consequential
reflection

11. self conceptualisation
is
thought provoking

12. EXPERIENTIAL
DESIGN
to address a real
problem

13. THE FACTS
talk on a mobile phone
while driving and you
are 4 TIMES
more likely to
CRASH
than if you don’t

14. 8 0 %OF DRIVERS
TALK ON
THEIR MOBILE

15. YOUNGdrivers are most
AT RISK

16. THE BRIEF:
Apply Principles of
Experiential Design
create a social
marketing campaign
target young drivers
& mobile phone use

17. THE CHALLENGE:
Find a channel that enables
driving and mobile phone use

18. THE INGREDIENTS
a car
a phone

19. THE SOLUTION
A driving game
never seen before

20. THETWIST
An incoming call during game play

21. THE REVEAL
Answer the call and receive a safe
driving message fromVIC Roads

22. THE END

23. OVER 40,000
DOWNLOADS
OVER 2,200REVIEWS
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1,000’s of SOCIAL
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NATIONAL &
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RANKED 2nd MOST
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26. Dr Shane G Moon