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Ford Social Media Monitoring Measurement and Campaigns

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Shane Gibson
Shane Gibson

Ford Social Media Monitoring Measurement and Campaigns

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Postrank
Postrank
Sysomos – Media Analyst
Sysomos Heartbeat
Viral Heat
It’s about listening!
Business Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blog.suggestionbox.com
Real-Time Feedback
 
Score Keeping?
Stakeholder Spotting
 
 
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Can we just not do it?
 
 
 
 
 
 
 
 
Get in the game
Campaigns/Events
 
“ After accruing the initial 120 participants and an additional 144 engaged influencers, the word of mouth power kicked in, as those individuals, proud to have “earned” such special treatment, generated more than 4,600 tweets about the new route. This, in turn, led to more than 7.4 million impressions and coverage in top blogs and news outlets like the L.A. Times and CNN Money . And all it took was making those original 120 participants feel special.” Porter Gale – VP Marketing, Virgin
 
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Resources Demo blog: http://socialized.me/ford Training site: http://socialized.me/fordtraining Social Media Podcast: http://closingbigger.net Socialized: http://socialized.me

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Ford Social Media Monitoring Measurement and Campaigns

Notas do Editor

  1. Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
  2. Influencing thought leaders
  3. John Chow.
  4. Shane id odd