SlideShare uma empresa Scribd logo

Ford Module 4 (Alberta FDA) Social Media

•Transferir como PPT, PDF•
•
Shane Gibson
Shane Gibson
NegóciosTecnologia
1 de 40
Social Media Boot Camp Series Module 4 Measurement, Hyper-Local Marketing, and Campaigns With Shane Gibson @shanegibson
Types of ROI 1. Reputation 1.Differentiation 2. Risk Reduction 2.Brand Association 3. Client Retention 3.PR & Exposure 4. Efficiency 4.Immediate Revenue 5. Business Intelligence 5.Long-Term Revenue
ROI Continued 1. Supplier Capacity 1.Staff Capacity Building Building 2.Network Growth 2. Perception Shifting 3.Opportunity Creation 3. More & Better Recruits 4.Job Satisfaction 4. Innovation 5.Trust Building 5. Client Education
Measurement • Google Analytics • Hootsuite • Klout • Tweetreach • Viralheat
Hootsuite Analytics
Viral Heat
It’s about listening!
Business Intelligence • Search.Twitter.com • Google Alerts • LinkedIn Groups, Questions & Network • Linkedin Signal • Blogsearch.Google.com • Customer/Community blogs and social networks • Competitor/Industry news, blogs, and social networks
Blog.suggestionbox.com
Real-Time Feedback
Score Keeping?
Stakeholder Spotting
Tweets tell the future • Computer scientists studied 3 million tweets • 25 movies (including Avatar) • Tweet frequency could be used to accurately predict the box office takings • Content of the messages predict ongoing success. • "Our predictions were incredibly close," Bernardo Huberman, head of the social computing lab at HP
Can we just not do it?
Get in the game
Campaigns/Events
“After accruing the initial 120 participants and an additional 144 engaged influencers, the word of mouth power kicked in, as those individuals, proud to have “earned” such special treatment, generated more than 4,600 tweets about the new route. This, in turn, led to more than 7.4 million impressions and coverage in top blogs and news outlets like the L.A. Times and CNN Money. And all it took was making those original 120 participants feel special.” Porter Gale – VP Marketing, Virgin
Finding Influencers • Local Niche Bloggers • Journalists • Meetup.com Organizers • Back-links to local competitor or topic specific sites • Use Twellow and Klout
Twellow.com
Pepsi Cultural Calendars • Demographic’s entertainment events • Community events • Significant milestones • Own a #tag in your community
Launch Plan 1. Identify Your Goal 2. Identify Your Target Audience and your Nanomarkets 3. Pick the Right Platforms 4. Map out Social Etiquette and Policy 5. Implement Listening and Engagement Strategy 6. Know Core Pains, Dreams, and Goals 7. Uniquely Communicate Solutions Mixing Marketing and Community
Ford Social Media Policy Rules for Ford Social Media Engagement At Ford Motor Company, our social media strategy involves connecting our consumers with our employees in the digital space whenever possible, and providing value to them in the process. As a result, we have specific rules for online engagement, which, amongst other variables, involves abiding by the Word of Mouth Marketing Association’s Code of Ethics. Ford will: Always request that our social media influencers be transparent and disclose their relationship, as well as anything they’ve received as a result of that relationship with Ford Insist on honesty of opinion. We want both positive and negative reviews of our vehicles Offer influencers engaging experiences that are worth talking about. We won’t be cutting and pasting press releases into e-mails in hopes someone will post them Always carefully target our outreach to ensure that we aren’t “spamming” anyone with unwanted messages Listen carefully to suggestions and concerns Compensate influencers for consulting or other duties they do for Ford. This compensation will solely be for their time as an advisor and will not include an expectation that they will write about the project – favorably or unfavorably Apologize quickly for any mistakes we make. No one is perfect and we are sure that we will make a misstep in our efforts to engage with the social web, but we will be sure to learn from our mistakes Share this policy with all influencers we work with Source: TheFordStory.com
Resources Training site: http://socializedacademy.com/fordtrainingab Social Media Podcast: http://closingbigger.net Socialized: http://socialized.me

Recomendados

Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyMarketingatBahrain
 
The Social Media Audit
The Social Media AuditThe Social Media Audit
The Social Media Audit4Good.org
 
Intro to social media analytics (workshop version)
Intro to social media analytics (workshop version)Intro to social media analytics (workshop version)
Intro to social media analytics (workshop version)Moustafa Fathy
 
Learning outcome 2
Learning outcome 2Learning outcome 2
Learning outcome 2Joe Burn
 
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!The Circuit
 
5 must see social media trends
5 must see social media trends5 must see social media trends
5 must see social media trendsLaTanya Williams
 
Social Media Audit Example
Social Media Audit ExampleSocial Media Audit Example
Social Media Audit ExamplePablo Esteve
 
Social Media Brand Audit Report for Ralph Lauren by VOZIQ
Social Media Brand Audit Report for Ralph Lauren by VOZIQSocial Media Brand Audit Report for Ralph Lauren by VOZIQ
Social Media Brand Audit Report for Ralph Lauren by VOZIQVOZIQ
 

Recomendados

Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyMarketingatBahrain
 
The Social Media Audit
The Social Media AuditThe Social Media Audit
The Social Media Audit4Good.org
 
Intro to social media analytics (workshop version)
Intro to social media analytics (workshop version)Intro to social media analytics (workshop version)
Intro to social media analytics (workshop version)Moustafa Fathy
 
Learning outcome 2
Learning outcome 2Learning outcome 2
Learning outcome 2Joe Burn
 
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!The Circuit
 
5 must see social media trends
5 must see social media trends5 must see social media trends
5 must see social media trendsLaTanya Williams
 
Social Media Audit Example
Social Media Audit ExampleSocial Media Audit Example
Social Media Audit ExamplePablo Esteve
 
Social Media Brand Audit Report for Ralph Lauren by VOZIQ
Social Media Brand Audit Report for Ralph Lauren by VOZIQSocial Media Brand Audit Report for Ralph Lauren by VOZIQ
Social Media Brand Audit Report for Ralph Lauren by VOZIQVOZIQ
 
Jump start your smb using social media
Jump start your smb using social mediaJump start your smb using social media
Jump start your smb using social mediaEric John Ellis, MA
 
Social media b2 b
Social media b2 bSocial media b2 b
Social media b2 bMahesh Srinivasan
 
Social Networking For Success
Social Networking For SuccessSocial Networking For Success
Social Networking For SuccessSuzanne Henry
 
Pravesh arya(ppt)
Pravesh arya(ppt)Pravesh arya(ppt)
Pravesh arya(ppt)Pravesh ARYA
 
IRD Social Media Summit: Intro to Social Media
IRD Social Media Summit: Intro to Social MediaIRD Social Media Summit: Intro to Social Media
IRD Social Media Summit: Intro to Social MediaInternational Relief and Development
 
Business-to-Business Social Media
Business-to-Business Social MediaBusiness-to-Business Social Media
Business-to-Business Social MediaOut There Advertising
 
Learning outcome 5
Learning outcome 5Learning outcome 5
Learning outcome 5Joe Burn
 
BENEFITS OF SOCIAL MEDIA MARKETING FOR BUSINESS
BENEFITS OF SOCIAL MEDIA MARKETING FOR BUSINESSBENEFITS OF SOCIAL MEDIA MARKETING FOR BUSINESS
BENEFITS OF SOCIAL MEDIA MARKETING FOR BUSINESSAll Writers Destination
 
Funjet Social Media Marketing
Funjet Social Media MarketingFunjet Social Media Marketing
Funjet Social Media MarketingFunjet Vacations
 
Charting the Social Media Landscape
Charting the Social Media LandscapeCharting the Social Media Landscape
Charting the Social Media LandscapeOut There Advertising
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyRussell Cummings
 
Moen's social media journey driving fan engagement, presented by Ginny Persons
Moen's social media journey driving fan engagement, presented by Ginny PersonsMoen's social media journey driving fan engagement, presented by Ginny Persons
Moen's social media journey driving fan engagement, presented by Ginny PersonsSocialMedia.org
 
The 5 Biggest Mistakes Manufacturers Unwittingly Make on Social Media
The 5 Biggest Mistakes Manufacturers Unwittingly Make on Social MediaThe 5 Biggest Mistakes Manufacturers Unwittingly Make on Social Media
The 5 Biggest Mistakes Manufacturers Unwittingly Make on Social MediaBrainstorm Digital
 
FEI social media strategy
FEI social media strategy FEI social media strategy
FEI social media strategy Michele Harman
 
Unit 303 - Learning outcome 5
Unit 303 - Learning outcome 5Unit 303 - Learning outcome 5
Unit 303 - Learning outcome 5Joe Burn
 
Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...
Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...
Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...Shannon Paul
 
CSI social media strategy
CSI social media strategyCSI social media strategy
CSI social media strategyAnan Lagana
 
Tag hr social networking practices-jenny devaughn
Tag hr social networking practices-jenny devaughnTag hr social networking practices-jenny devaughn
Tag hr social networking practices-jenny devaughnMelanie Brandt
 
Social Media 303
Social Media 303Social Media 303
Social Media 303Reynolds Center for Business Journalism
 
Smm & smo activity plan 2011
Smm & smo activity plan 2011Smm & smo activity plan 2011
Smm & smo activity plan 2011docshare
 
Measurement, Hyper-Local Marketing, and Campaigns
Measurement, Hyper-Local Marketing, and Campaigns Measurement, Hyper-Local Marketing, and Campaigns
Measurement, Hyper-Local Marketing, and Campaigns Shane Gibson
 
Social Media Boot Camp Series Module 4 Measurement, Hyper-Local Marketing, an...
Social Media Boot Camp Series Module 4 Measurement, Hyper-Local Marketing, an...Social Media Boot Camp Series Module 4 Measurement, Hyper-Local Marketing, an...
Social Media Boot Camp Series Module 4 Measurement, Hyper-Local Marketing, an...Shane Gibson
 

Mais conteúdo relacionado

Mais procurados

Jump start your smb using social media
Jump start your smb using social mediaJump start your smb using social media
Jump start your smb using social mediaEric John Ellis, MA
 
Social Networking For Success
Social Networking For SuccessSocial Networking For Success
Social Networking For SuccessSuzanne Henry
 
Learning outcome 5
Learning outcome 5Learning outcome 5
Learning outcome 5Joe Burn
 
BENEFITS OF SOCIAL MEDIA MARKETING FOR BUSINESS
BENEFITS OF SOCIAL MEDIA MARKETING FOR BUSINESSBENEFITS OF SOCIAL MEDIA MARKETING FOR BUSINESS
BENEFITS OF SOCIAL MEDIA MARKETING FOR BUSINESSAll Writers Destination
 
Funjet Social Media Marketing
Funjet Social Media MarketingFunjet Social Media Marketing
Funjet Social Media MarketingFunjet Vacations
 
Moen's social media journey driving fan engagement, presented by Ginny Persons
Moen's social media journey driving fan engagement, presented by Ginny PersonsMoen's social media journey driving fan engagement, presented by Ginny Persons
Moen's social media journey driving fan engagement, presented by Ginny PersonsSocialMedia.org
 
The 5 Biggest Mistakes Manufacturers Unwittingly Make on Social Media
The 5 Biggest Mistakes Manufacturers Unwittingly Make on Social MediaThe 5 Biggest Mistakes Manufacturers Unwittingly Make on Social Media
The 5 Biggest Mistakes Manufacturers Unwittingly Make on Social MediaBrainstorm Digital
 
FEI social media strategy
FEI social media strategy FEI social media strategy
FEI social media strategy Michele Harman
 
Unit 303 - Learning outcome 5
Unit 303 - Learning outcome 5Unit 303 - Learning outcome 5
Unit 303 - Learning outcome 5Joe Burn
 
Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...
Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...
Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...Shannon Paul
 
CSI social media strategy
CSI social media strategyCSI social media strategy
CSI social media strategyAnan Lagana
 
Tag hr social networking practices-jenny devaughn
Tag hr social networking practices-jenny devaughnTag hr social networking practices-jenny devaughn
Tag hr social networking practices-jenny devaughnMelanie Brandt
 
Smm & smo activity plan 2011
Smm & smo activity plan 2011Smm & smo activity plan 2011
Smm & smo activity plan 2011docshare
 

Mais procurados (20)

Jump start your smb using social media
Jump start your smb using social mediaJump start your smb using social media
Jump start your smb using social media
 
Social media b2 b
Social media b2 bSocial media b2 b
Social media b2 b
 
Social Networking For Success
Social Networking For SuccessSocial Networking For Success
Social Networking For Success
 
Pravesh arya(ppt)
Pravesh arya(ppt)Pravesh arya(ppt)
Pravesh arya(ppt)
 
IRD Social Media Summit: Intro to Social Media
IRD Social Media Summit: Intro to Social MediaIRD Social Media Summit: Intro to Social Media
IRD Social Media Summit: Intro to Social Media
 
Business-to-Business Social Media
Business-to-Business Social MediaBusiness-to-Business Social Media
Business-to-Business Social Media
 
Learning outcome 5
Learning outcome 5Learning outcome 5
Learning outcome 5
 
BENEFITS OF SOCIAL MEDIA MARKETING FOR BUSINESS
BENEFITS OF SOCIAL MEDIA MARKETING FOR BUSINESSBENEFITS OF SOCIAL MEDIA MARKETING FOR BUSINESS
BENEFITS OF SOCIAL MEDIA MARKETING FOR BUSINESS
 
Funjet Social Media Marketing
Funjet Social Media MarketingFunjet Social Media Marketing
Funjet Social Media Marketing
 
Charting the Social Media Landscape
Charting the Social Media LandscapeCharting the Social Media Landscape
Charting the Social Media Landscape
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Moen's social media journey driving fan engagement, presented by Ginny Persons
Moen's social media journey driving fan engagement, presented by Ginny PersonsMoen's social media journey driving fan engagement, presented by Ginny Persons
Moen's social media journey driving fan engagement, presented by Ginny Persons
 
The 5 Biggest Mistakes Manufacturers Unwittingly Make on Social Media
The 5 Biggest Mistakes Manufacturers Unwittingly Make on Social MediaThe 5 Biggest Mistakes Manufacturers Unwittingly Make on Social Media
The 5 Biggest Mistakes Manufacturers Unwittingly Make on Social Media
 
FEI social media strategy
FEI social media strategy FEI social media strategy
FEI social media strategy
 
Unit 303 - Learning outcome 5
Unit 303 - Learning outcome 5Unit 303 - Learning outcome 5
Unit 303 - Learning outcome 5
 
Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...
Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...
Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...
 
CSI social media strategy
CSI social media strategyCSI social media strategy
CSI social media strategy
 
Tag hr social networking practices-jenny devaughn
Tag hr social networking practices-jenny devaughnTag hr social networking practices-jenny devaughn
Tag hr social networking practices-jenny devaughn
 
Social Media 303
Social Media 303Social Media 303
Social Media 303
 
Smm & smo activity plan 2011
Smm & smo activity plan 2011Smm & smo activity plan 2011
Smm & smo activity plan 2011
 

Semelhante a Ford Module 4 (Alberta FDA) Social Media

Measurement, Hyper-Local Marketing, and Campaigns
Measurement, Hyper-Local Marketing, and Campaigns Measurement, Hyper-Local Marketing, and Campaigns
Measurement, Hyper-Local Marketing, and Campaigns Shane Gibson
 
Social Media Boot Camp Series Module 4 Measurement, Hyper-Local Marketing, an...
Social Media Boot Camp Series Module 4 Measurement, Hyper-Local Marketing, an...Social Media Boot Camp Series Module 4 Measurement, Hyper-Local Marketing, an...
Social Media Boot Camp Series Module 4 Measurement, Hyper-Local Marketing, an...Shane Gibson
 
Leveraging Social Media to Grow your Research Business
Leveraging Social Media to Grow your Research BusinessLeveraging Social Media to Grow your Research Business
Leveraging Social Media to Grow your Research BusinessAJ Gerritson
 
The Landscape of Influencer Marketing in 2017
The Landscape of Influencer Marketing in 2017The Landscape of Influencer Marketing in 2017
The Landscape of Influencer Marketing in 2017Ogilvy Consulting
 
Creating & executing a social plan
Creating & executing a social planCreating & executing a social plan
Creating & executing a social plan451 Marketing
 
Getting Beyond Awareness To Generate B2B Leads
Getting Beyond Awareness To Generate B2B LeadsGetting Beyond Awareness To Generate B2B Leads
Getting Beyond Awareness To Generate B2B LeadsMarx Communications
 
Online PR - IIA Digital Marketing Diploma
Online PR - IIA Digital Marketing DiplomaOnline PR - IIA Digital Marketing Diploma
Online PR - IIA Digital Marketing DiplomaEoin Kennedy
 
Mespil strategy presentation
Mespil strategy presentationMespil strategy presentation
Mespil strategy presentationGreg Fry
 
Social Media Boot Camp Kuala Lumpur Malaysia November 2014
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Social Media Boot Camp Kuala Lumpur Malaysia November 2014
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
 
1ketoan.com - Marketing trên Mạng xã hội
1ketoan.com - Marketing trên Mạng xã hội1ketoan.com - Marketing trên Mạng xã hội
1ketoan.com - Marketing trên Mạng xã hộiDchvKTonThu1ketoan
 
Intro To Social Media Marketing 2023.pdf
Intro To Social Media Marketing 2023.pdfIntro To Social Media Marketing 2023.pdf
Intro To Social Media Marketing 2023.pdfLamiaa Ahmed
 
Measuring Social Media Success
Measuring Social Media SuccessMeasuring Social Media Success
Measuring Social Media SuccessSpiral16
 
Assignment 3 social mediax
Assignment 3 social mediaxAssignment 3 social mediax
Assignment 3 social mediaxStefano La Valle
 
Developing a social media strategy 6 28 12 (francis)
Developing a social media strategy 6 28 12 (francis)Developing a social media strategy 6 28 12 (francis)
Developing a social media strategy 6 28 12 (francis)451 Marketing
 
Ford Social Media Monitoring Measurement and Campaigns
Ford Social Media Monitoring Measurement and CampaignsFord Social Media Monitoring Measurement and Campaigns
Ford Social Media Monitoring Measurement and CampaignsShane Gibson
 
Varnex Social Media Instructor notes
Varnex Social Media Instructor notesVarnex Social Media Instructor notes
Varnex Social Media Instructor notesGinger Clay
 
Social Media ROI Measurement Workshop University Central Florida
Social Media ROI Measurement Workshop University Central Florida Social Media ROI Measurement Workshop University Central Florida
Social Media ROI Measurement Workshop University Central Florida Pam Moore
 

Semelhante a Ford Module 4 (Alberta FDA) Social Media (20)

Measurement, Hyper-Local Marketing, and Campaigns
Measurement, Hyper-Local Marketing, and Campaigns Measurement, Hyper-Local Marketing, and Campaigns
Measurement, Hyper-Local Marketing, and Campaigns
 
Social Media Boot Camp Series Module 4 Measurement, Hyper-Local Marketing, an...
Social Media Boot Camp Series Module 4 Measurement, Hyper-Local Marketing, an...Social Media Boot Camp Series Module 4 Measurement, Hyper-Local Marketing, an...
Social Media Boot Camp Series Module 4 Measurement, Hyper-Local Marketing, an...
 
Leveraging Social Media to Grow your Research Business
Leveraging Social Media to Grow your Research BusinessLeveraging Social Media to Grow your Research Business
Leveraging Social Media to Grow your Research Business
 
The Landscape of Influencer Marketing in 2017
The Landscape of Influencer Marketing in 2017The Landscape of Influencer Marketing in 2017
The Landscape of Influencer Marketing in 2017
 
Creating & executing a social plan
Creating & executing a social planCreating & executing a social plan
Creating & executing a social plan
 
Getting Beyond Awareness To Generate B2B Leads
Getting Beyond Awareness To Generate B2B LeadsGetting Beyond Awareness To Generate B2B Leads
Getting Beyond Awareness To Generate B2B Leads
 
Online PR - IIA Digital Marketing Diploma
Online PR - IIA Digital Marketing DiplomaOnline PR - IIA Digital Marketing Diploma
Online PR - IIA Digital Marketing Diploma
 
Mespil strategy presentation
Mespil strategy presentationMespil strategy presentation
Mespil strategy presentation
 
Brand Matters
Brand MattersBrand Matters
Brand Matters
 
Social Media Boot Camp Kuala Lumpur Malaysia November 2014
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Social Media Boot Camp Kuala Lumpur Malaysia November 2014
Social Media Boot Camp Kuala Lumpur Malaysia November 2014
 
1ketoan.com - Marketing trên Mạng xã hội
1ketoan.com - Marketing trên Mạng xã hội1ketoan.com - Marketing trên Mạng xã hội
1ketoan.com - Marketing trên Mạng xã hội
 
Intro To Social Media Marketing 2023.pdf
Intro To Social Media Marketing 2023.pdfIntro To Social Media Marketing 2023.pdf
Intro To Social Media Marketing 2023.pdf
 
Measuring Social Media Success
Measuring Social Media SuccessMeasuring Social Media Success
Measuring Social Media Success
 
NC Philanthropy Conference Presentation
NC Philanthropy Conference PresentationNC Philanthropy Conference Presentation
NC Philanthropy Conference Presentation
 
Assignment 3 social mediax
Assignment 3 social mediaxAssignment 3 social mediax
Assignment 3 social mediax
 
Developing a social media strategy 6 28 12 (francis)
Developing a social media strategy 6 28 12 (francis)Developing a social media strategy 6 28 12 (francis)
Developing a social media strategy 6 28 12 (francis)
 
Social media strategy
Social media strategy Social media strategy
Social media strategy
 
Ford Social Media Monitoring Measurement and Campaigns
Ford Social Media Monitoring Measurement and CampaignsFord Social Media Monitoring Measurement and Campaigns
Ford Social Media Monitoring Measurement and Campaigns
 
Varnex Social Media Instructor notes
Varnex Social Media Instructor notesVarnex Social Media Instructor notes
Varnex Social Media Instructor notes
 
Social Media ROI Measurement Workshop University Central Florida
Social Media ROI Measurement Workshop University Central Florida Social Media ROI Measurement Workshop University Central Florida
Social Media ROI Measurement Workshop University Central Florida
 

Mais de Shane Gibson

Sales Training Whistler - Developing a Winning Sales Process with Shane Gibson
Sales Training Whistler - Developing a Winning Sales Process with Shane GibsonSales Training Whistler - Developing a Winning Sales Process with Shane Gibson
Sales Training Whistler - Developing a Winning Sales Process with Shane GibsonShane Gibson
 
Negotiating to Win FPSA National Sales Conference
Negotiating to Win FPSA National Sales ConferenceNegotiating to Win FPSA National Sales Conference
Negotiating to Win FPSA National Sales ConferenceShane Gibson
 
The Exponential influencer #smmastery
The Exponential influencer #smmasteryThe Exponential influencer #smmastery
The Exponential influencer #smmasteryShane Gibson
 
The Exponential influencer
The Exponential influencer The Exponential influencer
The Exponential influencer Shane Gibson
 
Guerrilla Social Selling by Shane Gibson Author & Speaker
Guerrilla Social Selling by Shane Gibson Author & SpeakerGuerrilla Social Selling by Shane Gibson Author & Speaker
Guerrilla Social Selling by Shane Gibson Author & SpeakerShane Gibson
 
Social Selling and the Art of Failing Forward
Social Selling and the Art of Failing ForwardSocial Selling and the Art of Failing Forward
Social Selling and the Art of Failing ForwardShane Gibson
 
Business Rapport - Selling the Way People Buy
Business Rapport - Selling the Way People BuyBusiness Rapport - Selling the Way People Buy
Business Rapport - Selling the Way People BuyShane Gibson
 
The 9 Immutable Rules of Engagement in #SocialSelling INFOGRAPHIC
The 9 Immutable Rules of Engagement in #SocialSelling INFOGRAPHICThe 9 Immutable Rules of Engagement in #SocialSelling INFOGRAPHIC
The 9 Immutable Rules of Engagement in #SocialSelling INFOGRAPHICShane Gibson
 
Drive ROI Through Social Selling
Drive ROI Through Social SellingDrive ROI Through Social Selling
Drive ROI Through Social SellingShane Gibson
 
Social notworking and Digital Health Assessment
Social notworking and Digital Health AssessmentSocial notworking and Digital Health Assessment
Social notworking and Digital Health AssessmentShane Gibson
 
Leadership 2.0 - Leadership in a Hyper-Connected Multi-generational Workplace
Leadership 2.0 - Leadership in a Hyper-Connected Multi-generational WorkplaceLeadership 2.0 - Leadership in a Hyper-Connected Multi-generational Workplace
Leadership 2.0 - Leadership in a Hyper-Connected Multi-generational WorkplaceShane Gibson
 
Setting and Achieving Powerful Goals in 2015
Setting and Achieving Powerful Goals in 2015Setting and Achieving Powerful Goals in 2015
Setting and Achieving Powerful Goals in 2015Shane Gibson
 
LinkedIn for Business and Social Selling
LinkedIn for Business and Social SellingLinkedIn for Business and Social Selling
LinkedIn for Business and Social SellingShane Gibson
 
Failing Forward - Using Failure to Propel Your Career and Life
Failing Forward - Using Failure to Propel Your Career and LifeFailing Forward - Using Failure to Propel Your Career and Life
Failing Forward - Using Failure to Propel Your Career and LifeShane Gibson
 
BC AMA Vision Conference Social Media Loud Table with Shane Gibson
BC AMA Vision Conference Social Media Loud Table with Shane GibsonBC AMA Vision Conference Social Media Loud Table with Shane Gibson
BC AMA Vision Conference Social Media Loud Table with Shane GibsonShane Gibson
 
Social Selling - Integrating Social Media Into Your Sales Process
Social Selling - Integrating Social Media Into Your Sales ProcessSocial Selling - Integrating Social Media Into Your Sales Process
Social Selling - Integrating Social Media Into Your Sales ProcessShane Gibson
 
Manitoba Motor Dealers Association - The New Rules of Engagement in Dealer Ma...
Manitoba Motor Dealers Association - The New Rules of Engagement in Dealer Ma...Manitoba Motor Dealers Association - The New Rules of Engagement in Dealer Ma...
Manitoba Motor Dealers Association - The New Rules of Engagement in Dealer Ma...Shane Gibson
 
Closing Bigger - Vancouver Sales Keynote
Closing Bigger - Vancouver Sales KeynoteClosing Bigger - Vancouver Sales Keynote
Closing Bigger - Vancouver Sales KeynoteShane Gibson
 
Social Sales Training Intensive Part 1
Social Sales Training Intensive Part 1Social Sales Training Intensive Part 1
Social Sales Training Intensive Part 1Shane Gibson
 
Social Media Seminar at Channel Next Whistler with Shane Gibson
Social Media Seminar at Channel Next Whistler with Shane Gibson Social Media Seminar at Channel Next Whistler with Shane Gibson
Social Media Seminar at Channel Next Whistler with Shane Gibson Shane Gibson
 

Mais de Shane Gibson (20)

Sales Training Whistler - Developing a Winning Sales Process with Shane Gibson
Sales Training Whistler - Developing a Winning Sales Process with Shane GibsonSales Training Whistler - Developing a Winning Sales Process with Shane Gibson
Sales Training Whistler - Developing a Winning Sales Process with Shane Gibson
 
Negotiating to Win FPSA National Sales Conference
Negotiating to Win FPSA National Sales ConferenceNegotiating to Win FPSA National Sales Conference
Negotiating to Win FPSA National Sales Conference
 
The Exponential influencer #smmastery
The Exponential influencer #smmasteryThe Exponential influencer #smmastery
The Exponential influencer #smmastery
 
The Exponential influencer
The Exponential influencer The Exponential influencer
The Exponential influencer
 
Guerrilla Social Selling by Shane Gibson Author & Speaker
Guerrilla Social Selling by Shane Gibson Author & SpeakerGuerrilla Social Selling by Shane Gibson Author & Speaker
Guerrilla Social Selling by Shane Gibson Author & Speaker
 
Social Selling and the Art of Failing Forward
Social Selling and the Art of Failing ForwardSocial Selling and the Art of Failing Forward
Social Selling and the Art of Failing Forward
 
Business Rapport - Selling the Way People Buy
Business Rapport - Selling the Way People BuyBusiness Rapport - Selling the Way People Buy
Business Rapport - Selling the Way People Buy
 
The 9 Immutable Rules of Engagement in #SocialSelling INFOGRAPHIC
The 9 Immutable Rules of Engagement in #SocialSelling INFOGRAPHICThe 9 Immutable Rules of Engagement in #SocialSelling INFOGRAPHIC
The 9 Immutable Rules of Engagement in #SocialSelling INFOGRAPHIC
 
Drive ROI Through Social Selling
Drive ROI Through Social SellingDrive ROI Through Social Selling
Drive ROI Through Social Selling
 
Social notworking and Digital Health Assessment
Social notworking and Digital Health AssessmentSocial notworking and Digital Health Assessment
Social notworking and Digital Health Assessment
 
Leadership 2.0 - Leadership in a Hyper-Connected Multi-generational Workplace
Leadership 2.0 - Leadership in a Hyper-Connected Multi-generational WorkplaceLeadership 2.0 - Leadership in a Hyper-Connected Multi-generational Workplace
Leadership 2.0 - Leadership in a Hyper-Connected Multi-generational Workplace
 
Setting and Achieving Powerful Goals in 2015
Setting and Achieving Powerful Goals in 2015Setting and Achieving Powerful Goals in 2015
Setting and Achieving Powerful Goals in 2015
 
LinkedIn for Business and Social Selling
LinkedIn for Business and Social SellingLinkedIn for Business and Social Selling
LinkedIn for Business and Social Selling
 
Failing Forward - Using Failure to Propel Your Career and Life
Failing Forward - Using Failure to Propel Your Career and LifeFailing Forward - Using Failure to Propel Your Career and Life
Failing Forward - Using Failure to Propel Your Career and Life
 
BC AMA Vision Conference Social Media Loud Table with Shane Gibson
BC AMA Vision Conference Social Media Loud Table with Shane GibsonBC AMA Vision Conference Social Media Loud Table with Shane Gibson
BC AMA Vision Conference Social Media Loud Table with Shane Gibson
 
Social Selling - Integrating Social Media Into Your Sales Process
Social Selling - Integrating Social Media Into Your Sales ProcessSocial Selling - Integrating Social Media Into Your Sales Process
Social Selling - Integrating Social Media Into Your Sales Process
 
Manitoba Motor Dealers Association - The New Rules of Engagement in Dealer Ma...
Manitoba Motor Dealers Association - The New Rules of Engagement in Dealer Ma...Manitoba Motor Dealers Association - The New Rules of Engagement in Dealer Ma...
Manitoba Motor Dealers Association - The New Rules of Engagement in Dealer Ma...
 
Closing Bigger - Vancouver Sales Keynote
Closing Bigger - Vancouver Sales KeynoteClosing Bigger - Vancouver Sales Keynote
Closing Bigger - Vancouver Sales Keynote
 
Social Sales Training Intensive Part 1
Social Sales Training Intensive Part 1Social Sales Training Intensive Part 1
Social Sales Training Intensive Part 1
 
Social Media Seminar at Channel Next Whistler with Shane Gibson
Social Media Seminar at Channel Next Whistler with Shane Gibson Social Media Seminar at Channel Next Whistler with Shane Gibson
Social Media Seminar at Channel Next Whistler with Shane Gibson
 

Último

Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Timedelhimodelshub1
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...lizamodels9
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 

Último (20)

Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 

Ford Module 4 (Alberta FDA) Social Media

  • 1. Social Media Boot Camp Series Module 4 Measurement, Hyper-Local Marketing, and Campaigns With Shane Gibson @shanegibson
  • 2. Types of ROI 1. Reputation 1.Differentiation 2. Risk Reduction 2.Brand Association 3. Client Retention 3.PR & Exposure 4. Efficiency 4.Immediate Revenue 5. Business Intelligence 5.Long-Term Revenue
  • 3. ROI Continued 1. Supplier Capacity 1.Staff Capacity Building Building 2.Network Growth 2. Perception Shifting 3.Opportunity Creation 3. More & Better Recruits 4.Job Satisfaction 4. Innovation 5.Trust Building 5. Client Education
  • 4. Measurement • Google Analytics • Hootsuite • Klout • Tweetreach • Viralheat
  • 6.
  • 7.
  • 10. Business Intelligence • Search.Twitter.com • Google Alerts • LinkedIn Groups, Questions & Network • Linkedin Signal • Blogsearch.Google.com • Customer/Community blogs and social networks • Competitor/Industry news, blogs, and social networks
  • 13.
  • 16.
  • 17.
  • 18. Tweets tell the future • Computer scientists studied 3 million tweets • 25 movies (including Avatar) • Tweet frequency could be used to accurately predict the box office takings • Content of the messages predict ongoing success. • "Our predictions were incredibly close," Bernardo Huberman, head of the social computing lab at HP
  • 19. Can we just not do it?
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Get in the game
  • 30.
  • 31. “After accruing the initial 120 participants and an additional 144 engaged influencers, the word of mouth power kicked in, as those individuals, proud to have “earned” such special treatment, generated more than 4,600 tweets about the new route. This, in turn, led to more than 7.4 million impressions and coverage in top blogs and news outlets like the L.A. Times and CNN Money. And all it took was making those original 120 participants feel special.” Porter Gale – VP Marketing, Virgin
  • 32.
  • 33. Finding Influencers • Local Niche Bloggers • Journalists • Meetup.com Organizers • Back-links to local competitor or topic specific sites • Use Twellow and Klout
  • 35. Pepsi Cultural Calendars • Demographic’s entertainment events • Community events • Significant milestones • Own a #tag in your community
  • 36. Launch Plan 1. Identify Your Goal 2. Identify Your Target Audience and your Nanomarkets 3. Pick the Right Platforms 4. Map out Social Etiquette and Policy 5. Implement Listening and Engagement Strategy 6. Know Core Pains, Dreams, and Goals 7. Uniquely Communicate Solutions Mixing Marketing and Community
  • 37. Ford Social Media Policy Rules for Ford Social Media Engagement At Ford Motor Company, our social media strategy involves connecting our consumers with our employees in the digital space whenever possible, and providing value to them in the process. As a result, we have specific rules for online engagement, which, amongst other variables, involves abiding by the Word of Mouth Marketing Association’s Code of Ethics. Ford will: Always request that our social media influencers be transparent and disclose their relationship, as well as anything they’ve received as a result of that relationship with Ford Insist on honesty of opinion. We want both positive and negative reviews of our vehicles Offer influencers engaging experiences that are worth talking about. We won’t be cutting and pasting press releases into e-mails in hopes someone will post them Always carefully target our outreach to ensure that we aren’t “spamming” anyone with unwanted messages Listen carefully to suggestions and concerns Compensate influencers for consulting or other duties they do for Ford. This compensation will solely be for their time as an advisor and will not include an expectation that they will write about the project – favorably or unfavorably Apologize quickly for any mistakes we make. No one is perfect and we are sure that we will make a misstep in our efforts to engage with the social web, but we will be sure to learn from our mistakes Share this policy with all influencers we work with Source: TheFordStory.com
  • 38.
  • 39.
  • 40. Resources Training site: http://socializedacademy.com/fordtrainingab Social Media Podcast: http://closingbigger.net Socialized: http://socialized.me

Notas do Editor

  1. Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
  2. Influencing thought leaders
  3. John Chow.
  4. Shane id odd