Coast Spas Getting Sociable!
•Transferir como PPTX, PDF•
0 gostou•356 visualizações
The document discusses social media marketing and engagement. It provides tips on how to effectively use social media, including stopping pitches and starting connections, engaging communities through contribution rather than spam, and remembering that marketing is now a conversation requiring listening. It promotes getting sociable through following the rules of engagement and using multiple online and offline channels to build communities and launch products through word-of-mouth networks.
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (19)
Destaque
Semelhante a Coast Spas Getting Sociable!
Semelhante a Coast Spas Getting Sociable! (20)
Mais de Shane Gibson
Mais de Shane Gibson (20)
Coast Spas Getting Sociable!
- 1. Getting Sociable! With Coast Spas @shanegibson
- 2. “I think that’s going to break.”
- 3. “The Customer Owns Your Brand” Socialized.me @shanegibson
- 8. 2 Billion views/day Socialized.me @shanegibson
- 9. “If you think you are a leader and no one is following you... You’re actually just going for a walk” Socialized.me @shanegibson
- 11. “After accruing the initial 120 participants and an additional 144 engaged influencers, the word of mouth power kicked in, as those individuals, proud to have “earned” such special treatment, generated more than 4,600 tweets about the new route. This, in turn, led to more than 7.4 million impressions and coverage in top blogs and news outlets like the L.A. Times and CNN Money. And all it took was making those original 120 participants feel special.” Porter Gale – VP Marketing, Virgin Socialized.me @shanegibson
- 13. The Reverse Drip Socialized.me @shanegibson
- 15. Rules of Engagement #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent Socialized.me @shanegibson
- 16. Social media marketing is about LISTENIN G Socialized.me @shanegibson
- 19. Use Multiple Channels Engagementdb.com Socialized.me @shanegibson
- 20. Who blogs anyway? Socialized.me @shanegibson
- 23. Canada’s Biggest Book Launch Party (Until someone tells us otherwise) Socialized.me @shanegibson
- 24. Sociable! Book Launch Socialized.me @shanegibson
- 25. Being Socialized.me @shanegibson
- 26. Getting Sociable! Socialized.me @shanegibson
- 27. Summary 1. Marketing is now a conversation 2. Know the rules of engagement 3. Listen and get proactive in your community 4. Remember… get Sociable and use the internet to get off the internet Socialized.me @shanegibson
- 28. Resources FB.me/sociablebook http://closingbigger.net http://twitter.com/shanegibson http://slideshare.net/shanegibson Socialized.me @shanegibson
Notas do Editor
- Start is Shane. Mentions social media experts.Steve: We’re amateurs all learning
- Shane talks about Krisitan
- Shane: HummerUbertor: Competitor Spam story
- Shane share’s his favorite quote
- Influencing thought leaders
- John Chow.
- Steve Introduces the Reverse Drip
- Steve covers Disengaged. Introduces thought leaders.