Upselling and cross-selling hold a lot of importance for business growth. Here we describe Why Choose CPQ for Upselling/Cross-selling?

1. How CPQ Software can help
in Upselling/Cross-selling
your Customers

2. Want to make upselling/cross-selling a
simple task? Well, you need to modify
your approach to quoting. Sales reps
are considered to be effective if they
can easily pull of upselling and cross-
selling. These strategies offer lucrative
sales and provide an additional source
of revenue.

3. Upselling and cross-selling hold a lot of
importance for business growth. Amazon, the
eCommerce giant is the best company that
leverages upselling in the right way. Statistics
confirm that Amazon earns 50% of its revenue
from upselling products.
When it comes to maximizing revenue, one simply
cannot forget upselling/cross-selling - the two
most important marketing techniques that
dominate the ecommerce business. As a
VAR, you need to focus on these strategies to
increase your sales.

4. Upselling is all about persuading customers to buy an
upgraded version of what is being purchased. On the
other hand, cross-selling is all about enticing customers
to buy related products of what is being purchased.
What is the best technique for mastering the
upsell/cross-sell and boost customer relationships? Well,
simply incorporate CPQ software into your company.
As we all know, a CPQ system is designed for quoting
complex products. When you want to create and quote
complicated product configurations and bundles without
spending too much time, you can use a CPQ software
application. The software tool can easily handle
your complex pricing strategies and provide product
information in real-time.

5. Why Choose CPQ for
Upselling/Cross-selling?

6. Do you recommend upsells and cross-sells based on
your memory? Do you browse the product catalog
extensively before offering related products? If yes, it is
time to switch over to automation and simplify things.
The right approach to quoting is the key to make a
customer say 'yes' for upselling and cross-selling. A CPQ
software provides in-depth insights about your
customer needs thereby making it easy to upsell and
cross-sell products.
Amongst the many benefits of a quoting CPQ system is
its ability to identify upselling/crossing opportunities
while finalizing a transaction. You don't have to waste
your
precious time searching the product catalog to look for
upsells and cross-sells. It eliminates the need to have
extensive knowledge of product catalogs.
With manual quoting, implementing upsells and cross-
sells is never easy. Sales reps have to do a lot of
guesswork to suggest appropriate recommendations.
Novice sales reps that are not familiar with the catalog
find it difficult to make recommendations.

7. On the other hand, the CPQ tool simplifies this task to a
great extent. With a CPQ system at your system, you can
store product information related to upsells and cross-
sells in one place.
A VAR ERP software makes it easy to gather data in one
place. Similarly, complementary products (accessories),
as well as premium versions of existing products, are
stored at a single location.
When you start creating a quote, the CPQ system
automatically pulls upsells/cross-sells depending upon
what products have been added in the quote. The
system keeps track of customers' order history and
accordingly suggests recommendations that best fit the
quoted products.
Many times, sales reps employ pushy sales tactics to
upsell and cross-sell products yet fail to increase
average order value. This can be frustrating for your
sales team. CPQ software will allow you to sell related
products without being pushy.

8. This VAR software ensures that the customers are
getting value from the upsells/cross-sells that are being
offered. In simple words, it gives the best
upselling/cross-selling solution for your customers.
Even novice sales reps can create complex quotes
quickly and offer relevant upsells/cross-sells effortlessly.
Many reports have confirmed that busnesses that
deploy CPQ tools have a 105% larger than average deal
size.
On the whole, CPQ software is designed to eliminate
pain points associated with upselling and cross-selling
products. It makes upselling and cross-selling an
automated process. So ditch techniques of the past and
purchase enterprise CPQ to boost your average order
value.