This document discusses using sales letters to prospect for commercial cleaning accounts. It provides tips for sales letters, including getting the correct contact name, identifying decision makers, handwriting contact information on envelopes, using colorful envelopes, and including headlines, benefits of regular service, company information, and testimonials. Sample letter components are outlined, such as introducing problems customers may face, benefits of a routine cleaning program, and concluding by emphasizing the value of a yearly cleaning plan.

1. Sample Sales Letter For
Commercial Cleaning
Prospects
Shane Deubell

2. Using Sales Letters For Commercial Cleaning
Prospects
This is an E book on using sales letters for prospecting commercial
accounts. Sales letters can be used for commercial cleaning, janitorial, tile
cleaning, carpet cleaning or any other specialty cleaning service focused on
generating commercial leads.
I love sales letters for follow up, this is just my personal opinion and
experience. The main challenge is making sure we have the decision maker’s
name and correct spelling.
Method Clean Solutions| http://methodcleanbiz.com

3. Who Is The Decision Maker?
In the cleaning business this position can cover many different titles from
office manager, facility manager, purchasing department and 5 others. You
can make the argument that in specific industries, we know from experience
who usually handles the vendors.
Using Sales Letters For Commercial Carpet Cleaning Prospects

4. Envelope Marketing
Best Envelope Marketing
This is an example of a standard business envelope with our logo and mailing
address. One variable that can help get it opened is handwriting the contact
information, this is probably 50 years old but still effective. In our case
handwriting works out great because the number of mailings is pretty small
and targeted, a carpet cleaning business mailing out thousands might be
impractical.
Using Sales Letters For Commercial Carpet Cleaning Prospects

5. Hard To Reach Prospects
Today, with so much marketing going towards email marketing we can make
a valid argument that to stand out a personal letter can really work. Just
looking at my own I receive 50 emails a day easy but only a personal letter
maybe 1x month. Now weather you include a sell sheet/ brochure or just a
letter by itself is personal choice, we never saw any numbers that jumped out
with or without a sales aid attached.
Using Sales Letters For Commercial Carpet Cleaning Prospects

6. Colored Envelopes
Some marketers have proposed using colored envelopes or oversized to help
stand out more. This sounds like a great idea to me especially for a cold
direct mail campaign but in our case we know who the contact is and will
handwrite out the contact info. The chances of someone opening is pretty
good provided they are indeed the decision maker and have a need in the
near future. I never personally used colored envelopes but think it’s a great
idea to test.
Using Sales Letters For Commercial Carpet Cleaning Prospects

7. How To Video
See Sales Letter
Using Sales Letters For Commercial Carpet Cleaning Prospects

8. Read Full Blog >> Building !deas
Some other multipliers are mailing to members of an association you belong
to like chamber of commerce, industry trade group, referrals and having
previous communication with the prospect maybe through social media or
say a networking event.
Using Sales Letters For Commercial Carpet Cleaning Prospects

9. Sample Letter
Headline
At the top even before addressing the contact we started with a headline, “
Don’t let the condition of your carpet cost you”. The headline is supposed to
encapsulate or summarize what the content will be about and/or generate
interest. I like to start off a greeting like a conversation “Hello Doug” or “Hi
Doug” and then begin the first paragraph.
Using Sales Letters For Commercial Carpet Cleaning Prospects

10. Using Sales Letters For Commercial Carpet
Cleaning Prospects
The first paragraph is a brief introduction and then pointing out some
common problems they might encounter. Now this will change based on the
service and prospect, a doctor’s office might need different hot buttons from
a restaurant or manufacturing plant.
This prospect was general office covering several industries so we had to be
vague. When looking for hot topics be practical and just list the problems you
see on a regular basis or questions people ask during estimates.
Using Sales Letters For Commercial Carpet Cleaning Prospects

11. Planting The Seed
Next paragraph we are trying to plant the seed for setting up a regular
routine or rotation. The main benefit of commercial work is scheduling jobs
throughout the year, not only does it carpet or floor become easier to clean
but we are also creating dedicated revenue also.
The following areas are used for introducing ourselves by name, company
and listing our main services. This is also a great space to point out any
awards, certifications, years in business etc.
Using Sales Letters For Commercial Carpet Cleaning Prospects

12. Methodcleanbiz.com
This final space can be used in several different ways, one way to look at it is
technical, service and testimonials. In this sample sales letter we used a
technical point of encapsulation carpet cleaning, that is just an example and
not meant to be the only way.
Best case scenario we should map out a schedule of mailings throughout the
year and keep changing them up searching for that hot button.
Technical might be a method, service can be emergency service 24/7 and a
testimonial of a customer in a similar industry, group or geographic area.
Nobody can come up with a single message to cover every prospect so the
best path is to assume you don’t know and cover them all.
Using Sales Letters For Commercial Carpet Cleaning Prospects

13. Conclusion
Final paragraph is going back to creating a routine, pointing out that setting
up a carpet cleaning program that runs throughout the year is actually
less expensive than waiting until the building is a mess.
Sales letters can be a great way to connect with prospects in carpet
cleaning, janitorial and tile cleaning services. The key is finding the right
time to use them in the sales cycle and having the contacts name.
Using Sales Letters For Commercial Carpet Cleaning Prospects

14. Schedule FREE Demo
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Using Sales Letters For Commercial Carpet Cleaning Prospects