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eMetrics Industry Insight
1. WASP:
Web Analytics Solution Profiler
Stéphane Hamel
immeria.net
“an immersion in analytics”
May, 2008
Industry Insight
MEMBER
2. R&D project
Bias
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4. 100 tools
5,600 active users
20,000 web sites/day
400,000 web sites
18,000,000 data points
3 Months…
5. Case 1: Default data collection
Date source: WASP
Date: March 20th
– April 20th
Domains: ~200,000
Data points: ~7,000,000
6. Case 2: Insurance Vertical
Date source: Alexa > Business > Financial Services > Insurance Top 100
Date: April 28th
Domains: ~100
7. Case 3: Geographies: UK
Date source: Top UK websites
Date: January 2008
Domains: 2,000
Data points: ~3,000
8. Case 4: Top Retail Sites in Canada
Date source: Comscore
Date: January 2008
Domains: ~900
Data points: ~1200
9. Case 5: Trends
Date source: WASP
Date: February 11th
, 2008 –April 29th
, 2008
Domains: ~400,000
Data points: 18,000,000
▬ 54%
25%
▬ 17%
5%
▬ 3%
1.3%
0.0%
0.00% 0%
0.3%
0.02% 0.4%
0.2%
0.02% 0.2%
% of visits
% of sites
Growth/
drop over 3
months
2%
0.03% 0.2%
10. 40% corporate sites not using analytics
10% double-tagging
Testing & targeting huge opportunity
WASP by Geographies & verticals
Future of WASP: enterprise licence will
include market research capabilities
My takes...