Star Bucks Presentaion by ShakthiPrabhakar

Starbucks Presented by: Shakthi Prabhakar, Paramesh, Priya, Damodaran, and Mohan Raj.

“ Starbucks represents something beyond a cup of coffee.” -Howard Schultz

Mission ,[object Object],[object Object],[object Object],[object Object]

History of Starbucks… ,[object Object],[object Object],[object Object],[object Object]

History of Starbucks… ,[object Object],[object Object],[object Object]

Expansion Outside the Pacific Northwest ,[object Object],[object Object],[object Object]

Star bucks a Great place to work ,[object Object],[object Object],[object Object],[object Object]

Human Resource Handling in Starbucks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Experiences in Star bucks ,[object Object],[object Object],[object Object]

Product line in Starbucks… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PRODUCT LINE Espresso Con Panna Espresso Macchiato Espresso Creamice Frappé Tazo Iced Tea Tazo Iced Chai Latte Iced Caramel Macchiato Iced White Chocolate Mocha Iced Caffé Americano Iced Caffé Mocha Iced Caffé Latte Coke Float Milkshake Fountain Drink Steamed Milk Steamed Cider Hot Chocolate Tazo Hot Tea Tazo Chai Latte Caramel Macchiato Cappuccino Caffé Mocha White Chocolate Mocha Caffé Americano Caffé Latte Coffee of the Day Popcorn Cookie Gourmet Muffins Orange Push-Up Ice Cream Sandwich Mayfield Ice Cream

PARTNERSHIP ,[object Object],[object Object],2.Barnes and Noble To sell coffee products to their customers. 3.AT&T and T-Mobile. Complimentary Wi-Fi for Starbucks customers.

Pros and Cons… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],THREATS

Case Analysis What could starbucks do to make its stores an even more elegant “third place" that welcomed, rewarded and surprised customer?

Star Bucks Presentaion by ShakthiPrabhakar

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Star Bucks Presentaion by ShakthiPrabhakar