This presentation includes brief history of Dell Incorporate, Dell Products, Dell SWOT analysis, Dell Competitor analysis, Dell competitor products (HP), Dell Competitive Profile Matrix, Dell Competitive advantage, Dell Strategies & Recommendations. (YEAR 2010). The Islamia University of Bahawalpur, Pakistan.

1. DELL INCORPORATE

3. Shakir Rashid Roll No. 27

4. Dell Incorporation Founded Austin , TX , USA ( November 4 , 1984 as "PC's Limited") Founders Michael S. Dell

5. Headquarters Round Rock , TX , USA Area served Global Key people Michael S. Dell ( Chairman & CEO )

6. Industry Technology Products Desktops Servers Notebooks Netbooks Peripherals Printers Televisions Revenue ▲ US$ 61.101 Billion ( 2009 ) Operating income ▲ US$ 3.190 billion ( 2009 ) Net income ▲ US$ 2.478 billion ( 2009 ) Total assets ▼ US$ 26.500 billion ( 2009 ) Total equity ▲ US$ 4.271 billion ( 2009 )

7. Employees 76,500 ( 2009 ) Subsidiaries Alienware ASAP Software EqualLogic Website Dell.com

8. 1984-- Founded in 1984 with a capital of 1000 dollars. 1985-- Produced first computer “Turbo” of its own design. 1987-- Started the first international operations. 1988-- Changed its name to Dell computer corporation. 1989-- Dell released its first notebook computer. 1990-- Dell shifts business over seas to try to gain market share. 1993-- $500 million sales; with an extensive line of products. 1996-- Dell goes online; $1 million per day in online sales; $5.3B in annual sales. 1997-- Dell online sales at $3 million per day; 50% growth rate for 3rd consecutive year, $7.8B in total annual sales.

9. Cont’ 1999-- Dell overtook Compaq to become the largest seller of PC’s in US. 2002-- Introduced Dell brand printers. 2003-- Changed its named to Dell, Inc. 2004-- Michael Dell stepped down as CEO & Kevin Rollins was asked to take his seat. 2005-- Dell records one of its poorest years in company history. 2006-- Dell Acquired Alienware. 2007-- Kevin Rollins resigned. Michael Dell became the CEO once again. 2009-- $61.101B sales & employees over 76,500.

10. Source: IDC PC Tracker, 1995 - 2005 (Full Year) * In 1995 Pre-Merger, Compaq ranked #1, HP #7 Dell Takes No.1 Position in 2004 Dell Achievements Went Up No Change Went Down New Entry

17. Bushra Naz Roll No. 03

31. Azhar Bilal Roll No. 31

41. Habib Ullah Roll No. 26

42. Competitors Analysis

45. Competitors Analysis 3,99,409 3,25,000 76,500 Employees 22.637 B 38.942 B 4.271 B Total Equity 109.023 B 52.539 B 26.500 B Total Assets 13.425 B 9.415 B 2.478 B Net Income 95.757 B 114.552 B 61.101 B Revenue 6 5 6 Business Segments Samuel J. Palmisano Mark V. Hurd Michael S. Dell CEO Lenovo HP Pavilion Laptop Dell Precision Workstations Top Brand Systems and Technology Computer Systems Laptops Top Segment

61. Muhammad Anis Roll No. 15

62. Top Computer Companies $ 17.3 B $ 384 M $ 17.9 B $ 47.50 B $ 8.24 B $ 42.91 B $ 26.500 B $ 2.478 B $ 61.101 B $ 109.023 B $ 13.425 B $ 95.757 B $ 52.539 B $ 9.415 B $ 114.552 B Total Assets Net Income Revenue Companies

63. Competitive Profile Matrix IBM DELL HP Success Factors Weight Rating Score Rating Score Rating Score Quality 0.13 4 0.52 3 0.39 3 0.39 Financial Position 0.15 4 0.60 3 0.45 4 0.60 Market Share 0.16 3 0.48 3 0.48 3 0.48 Technology/innovation 0.12 3 0.36 4 0.48 3 0.36 Global Market 0.10 3 0.30 4 0.40 3 0.30 Price Competitiveness 0.10 2 0.20 3 0.30 4 0.40 R&D 0.14 4 0.56 3 0.42 3 0.42 Customer Loyalty 0.10 3 0.30 3 0.30 2 0.20 Total 1.00 3.32 3.22 3.15

66. Akbar Ali Ansari Roll No. 14

67. Strategies and Goals Continue to Innovate Maintain Digital Music Lead Leverage Designs of Hardware and Software Appeal to Mass Market Keep Costs Low and Quality High Expand Distribution Network Invest in New Product Areas and R&D

68. Continue to improve international Business

69. Dell’s Global Presence The Americas EMEA Asia Pacific China Sales Offices in 43 countries Sales presence in 170 countries 6 Manufacturing Sites Xiamen China Penang Malaysia Limerick Ireland Austin Texas Nashville Tennessee Eldorado do Sul Brazil