slides on knn's

2. K&N’s (Supply Chain
Management)

3. Group Members
• Umer Bajwa
• Shahzaib Farooq
• Muhammad Qasim Imran
• Sufiyan Amani Khan
• Nageen Fatima

4. Overview
• History/Introduction/Background
• Company Mission
• Goals and Objectives
• Product and Distribution of K&N’s
• Swot Analysis
• Competitors
• Competetive Strategy
• Marketing Strategy
• Challenges Faced by K&N’s
• Conclusion And Recommendations

5. History
• The year 1964, Pakistan was a young
independent nation forging ahead towards a
dream, self sufficiency in food production
• 80% of the ailing children.
• Backyard poultry farming has to graduate to a
more professional level.
• January 1964, a young man, Khalil Sattar

6. Background
• Pakistan poultry industry- started in 1964.
• Single minded objective.
• Food Industry At Raiwind
• M.ARTAL Poultry processing.
• ARTAL Quaid-i-Azam School of Management
Sciences Islamabad

7. Company Mission
• Commitments
• Product and Quality
• Customers Satisfaction
• Prices And Taste
• Consistent Development

8. Goals and Objectives
• Better health and nutrition
• Commitment to food-safety
• High quality maintenance
• Superior product and unmatched service
• Product Quality
• Customer Satisfaction

9. Products And Distribution
• Name of products
• Sell Directly to Retailer
• Sell through distributors, which sell a
broad range of products
• Sell through captive distributors, which sell
a broad range of products to one chain of
retailers.
• Sell through distributors, which sell to your
targeted customers Distribute to K & N’s
Stores

10. Distribution Network
• The Northern (Rawalpindi / Islamabad)
• Central (Lahore)
• Southern Region (Karachi).

11. Distribution
• Fleet of company owned refrigerated trucks and distribution centers
in major cities for complete control over distribution of products to
K&N’s Chicken Stores and other retailers and institutions for better
quality control
• Strict temperature monitoring and control through computerized
data loggers in delivery trucks to ensure proper cold-chain
management

13. Swot Anaysis
Strengths
•K&N’s is recognized as a brand name
•Full nourishment diet/International Market
•ISO 9001:2008 certified
•Unique Taste
•Strong Supply Chain

14. Weaknesses
• Expensive food
• They are presented in only posh areas’ markets
• Non presence in country side
• Lack of awareness in people
• Their discount only for their regular customers
• Class Of Society

15. Oppertunities
• They can give discount to customers
• They can spend more on marketing
• Advertisements
• Low bargnning of suppliers
• Emerging Markets

16. Threats
• Competitors producing similar products
• Diseases Spread in Chicken
• Price
• Taste Food Quality

17. Competitors
• Simply Sufi (chicken products only)
• Menu (chicken & sea food)
• Mon Salwa (chicken & sea food)
• PK (chicken,beef & mutton products)
• Fields Of competition
• Price
• Market Value
• Customer Satifaction
• Quality And Taste

18. Competetive Strategy
• Important
• Superior
• Communicable
• Preemptive
• Affordable
• Profitable

19. Marketing Process
• Understand Customer
• Analyze Market
• Analyze Competition
• Research Distribution
• Financial Analysis
• Review and Revise

20. Marketing Strategy
• Pricing
• Placing
• Quality Food
• Promotion
• Identify the customer,satisfy the customer, and
keep the customer
• Achieving organizational goals

21. Challenges Faced
• The current challenges that K & N’s is facing in
implementing these workflows really revolve around non-
integrated processes and systems with retailers and
manufacturers operating out of their own silo and
different planning data. This results in excessive
response times, costs and inventory due to forecast
inaccuracy. Retailers on one hand face stock-outs,
material shortages, lost sales and poor customer service
to name a few.
• The gains achieved were two-fold. On the planning side
sharing of mid to long term forecast and publishing near
term requisition forecast to suppliers and receiving
supply commits from them resulted in reduced material
shortages and stock-outs at the component level.

22. Conclusions
• In today’s fast moving the major issues related
to society is the TIME
• More people were found to be careful about
contents andtaste of products they consume
• They prefer easy to use and quick to serve
products in their meals.
• The products are mainly focusing on the working
womenand the hostilities

23. Recommendations
• They may set their prices at low cost for
increase their profit
• They also need to express awareness of their
food in backyard areas of the country
• They may hit the middle class and may get more
consumers
• The company may get more market shares
through market condition
• Many consumers could be re-attained through
discounts and prize schemes

25. Customer reviews

26. THANKYOU 
THE END