1. 1

2. Geographical Area
Narayangonj District
2

3. Geographical Area
Narayangonj District
Thana
1.
Sadar
2. Fatulla
3. Bondor
4. Sonargaon
5. Siddirgonj
6. Araihazar
7. Rupgonj
3

4. Area Objective
 To position our brand in this area regarding pricing
and sales as a pioneer among local brand.
 To hold the Market Leader in this area.
 To ensure min. 5/= Retail net price from Shah
(special).
 To ensure the Product availability in everywhere.
4

5.  Market Share Analysis
Situation Analysis
5

6. Situation Analysis
 Sales analysis (Crown)
6

7. Situation Analysis
 Crown Sales analysis (Distributor)
7

8. Situation Analysis
 Crown Sales analysis (Dealers)
8

9.  Price Analysis
Brand Name
Landing Rate
Retail Com
Free
Value of FB
Bags %
Holcim
493.00
10.00
7>10,1500+tk10
-
Scan
483.00
13.00
9>13,1500+tk13
-
-
OthersRetail Offer
nishana 3~5+Nishana Gold Offer
22.00 Oct'3 to dec'13 on 3645 bag 1.24
vori gold
Bajimath Offer (01/08/13 to
30.00
31/12/13) 2500 bags Micro
Oven>25000 bags 4.5 bori Gold.
Let Fly and Retail
Commission( 01-10-13 to 31-126.00 13) 1800 bags Cox's Bazar by
Biman(01 persons>42000 bags
Dubai 03 persons)
Delivery Own Transport
2.00
commission
Bandhu Jon 3-5 (Prime Seller)
15.00 +Bijoy Utsab Offer 01st Dec31th Dec-13,
Bandhu Jon 3-5 (Prime Seller)
15.00 +Bijoy Utsab Offer 01st Dec-31th
Dec-13,
5.88 Crown Cementer Bondhone
Sorat Utshab 01-09-13 to 31-1213, 7.50 Tk.( 3000 bags
Coxbazar 01 persons by bus
4500 bags Cox-1 by Air> 6000
33.50
Bags Nepal 01 Persons+ Display,
2/-+Boost Offer, 10/-+Instant
Offer, 12/-+Year End Sales offer
for Wife,2/-
Supercrete
465.00
21.00
10>21,2000+tk21
4
18.60
Cemex
460.00
12.00
8>12, 1800+tk12
4
18.40
Shah (Special)
453.00
4.00
General 4tk.
4
18.12
Shah (Populer)
433.00
4.00
General 4tk.
4
17.32
Crown
461.00
14.00
10>14,1500+tk14
4
18.44
Akij
465.00
13.00
Normal Com.7 tk.&Cash 6tk
4
18.60
Fresh
435.00
7.50
General Com.5 tk.2 litter oil
4
17.40
20.00
Premier
414.00
3.00
4>5,1000+tk 5
4
16.56
19.00
Basundhara
450.00
10.00
4>10, 5000 bags 10tk.
4
18.00
10.00
Rangdhanu 21/08/2013 to
20/12/2013 1200 bag-8,000
tk.>40000bag-800,000 tk.
Sarno Bristi Offer till 31Dec2013, 4/- Cash Offer,10tk.
+Rolling Commission, 2-3 /-+
Year end sales, 2/Promotional Prog. From Nov to
Dec'13, 2000 bags cox's
bazar>10,000 bags
Malaysia/Singapore
Retail
Total Com
Net Rate
Diff. from
Shah (S)
32.00
461.00
45.12
43.00
440.00
24.12
45.60
419.40
3.52
32.40
427.60
11.72
37.12
415.88
-
36.32
396.68
(19.20)
38.32
422.68
6.80
65.10
399.90
(15.98)
44.90
390.10
(25.78)
38.56
375.44
(40.44)
38.00
412.00
(3.88)
9

10. Situation Analysis
Branding Activities
Shop sign
Project Board
Billboard
10

11. Situation Analysis
Branding Activities
Shop Sign
T-Box Board
11

12. Situation Analysis
Branding Activities
Shop Sign
Shop Paint
T-Box Board
12

13. Situation Analysis
Branding Activities
Pen & card Holder
Back side Board
Others Small Gifts
13

14. Situation Analysis
Shop Sign
Shop Paint
Product Merchandising
Pen & Card Holder
14

15. SWOT Analysis
Strength
15

16. SWOT Analysis
Weakness
16

17. SWOT Analysis
Opportunity
17

18. SWOT Analysis
Threats
18

19. Sales Projection
Depth increase
Total
Exist
Retail
Fatulla
113
86
50,000
Sadar
67
46
Bondor
58
Sonargaon
Thana
Grand Total
Sales
Retail
Sales
Retail
Sales
21
3,800
17
3,300
103
57,100
15,000
23
6,200
13
2,000
59
23,200
39
14,700
20
4,800
13
2,400
52
21,900
65
25
5,400
17
3,500
27
5,700
52
14,600
Siddirgonj
62
38
19,000
19
6,000
11
2,000
49
27,000
Araihazar
25
10
3,400
5
1,000
9
2,000
19
6,400
Rupgonj
60
26
5,200
15
3,000
22
7,000
48
15,200
450
270
112,700
120
28,300
112
24,400
382
165,400
Total
Avg. Sales Retail
wide increase
* March-14
19

20. Brand Communication to
Influencer/customers
Direct Selling & End-user Convert.
20

21. Brand Communication to Influencer/customers
We will communicate
strongly to the customers
our achievement.
21

22. Action Plan
Brand Communication to Influencer/customers
Tentative Influencer Meet Program schedule
Tentative Date
bondor,sonargaon
60
Mason Meet
Rupgonj, Arihazar
60
Mason Meet
siddirgonj
60
Retail Meet
Bondor, Sonargaon, Rupgonj, Arihazar
100
Retail Meet
Fatullah, Sodor, Siddhirgonj
250
Mason Meet
Fatullah
60
Mason Meet
Sodor
60
Mason Meet
siddirgonj
60
Mason Meet
bondor,sonargaon
60
Mason Meet
March--2014
Sodor
Mason Meet
February--2014
Location
Mason Meet
January--2014
Program Name
Rupgonj, Arihazar
60
House Owner Meet
Sador, Siddirgonj
60
House Owner Meet
Fatullah
60
Expected Participant
60
22

23. Action Plan
Direct Selling & End-user Convert.
we will increase sales up to 28,300 bag by
developing the depth of 120 Retailers


we will also increase sales up to 24,400 bag
by developing the wide of 112 Retailers
End-user Convert
23

24. Recommendation
 Need 3 truck(Cap-100 bag) for micro & smooth
delivery.
 Need 2 Executive (TO/STO) for further development.
 Need min.3 billboard for brand communication.
24

25. 25